{"id":55317,"date":"2022-01-19T18:00:33","date_gmt":"2022-01-19T17:00:33","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=55317"},"modified":"2022-01-19T18:00:33","modified_gmt":"2022-01-19T17:00:33","slug":"hoevels-beer-relaunch","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/hoevels-bier-relaunch\/","title":{"rendered":"New look for Ruhrpott speciality"},"content":{"rendered":"

No new wine in old wineskins, but a traditional beer in a new look: the Dortmund brewery H\u00f6vels presents its own brand in a new design and draws on the brewery's history.<\/strong><\/p>\n

\u201eWe are clearly demonstrating modernity with the new equipment, without losing sight of our long history and brewing tradition<\/strong>\u201e, says brand manager Marc Schauf. \u201eIt is important to us that H\u00f6vels Original has not only been a reliable name throughout Westphalia for many years, but is also an insider tip among speciality beers. now also shows its strength visually<\/strong>.\"<\/p>\n

The result of the relaunch: the labels in the new design are emblazoned with as a declaration of love to the Dortmund brewing trade<\/strong> The stylised house brewery and the portrait of the founder and master brewer Wilhelm von H\u00f6vel as a watermark.<\/p>

\"\"<\/a><\/div><\/div>\n

Source<\/em>: Radeberger Group<\/a><\/p>","protected":false},"excerpt":{"rendered":"No new wine in old wineskins, but a traditional beer in a new look: the Dortmund brewery H\u00f6vels presents its own brand in a new design and draws on the brewery's history.","protected":false},"author":1,"featured_media":55318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"H\u00f6vels,Relaunch","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[48,46,59142,59472],"class_list":{"0":"post-55317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-getraenke","9":"tag-marketing-und-design","10":"tag-news-express","11":"tag-radeberger-gruppe","12":"post_format-post-format-standard","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/55317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=55317"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/55317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/55318"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=55317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=55317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=55317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}