{"id":55881,"date":"2022-01-31T17:00:24","date_gmt":"2022-01-31T16:00:24","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=55881"},"modified":"2022-02-02T16:26:26","modified_gmt":"2022-02-02T15:26:26","slug":"mutabor-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/mutabor-packaging\/","title":{"rendered":"Mutabor design agency founds its own packaging unit"},"content":{"rendered":"
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Germany's largest independent design agency, Mutabor Packaging GmbH, wants to focus more on the development of packaging and is founding its own company for this purpose.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Packaging is nothing new for Mutabor. Packaging has always been part of the Hamburg agency's portfolio, but has never been a focus. This is now set to change with the newly founded Mutabor Packaging GmbH. Companies such as Krombacher, Henkel, Dr Budwig, Yfood and the Altonaer Kaviar Haus<\/strong> are already working with Mutabor on packaging issues. Last year, a seven-figure turnover was already achieved in this area.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Moritz Carstens and Ipek Molvali from the newly founded MUTABOR Packaging GmbH (Image: MUTABOR)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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New company, proven team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Now the two Mutabor founders Heinrich Paravicini and Johannes Plass have set their sights even more firmly on the packaging market. The new unit is headed by Ipek Molvali<\/strong> as managing partner. The creative director is Moritz Carstens.\u00a0<\/p>

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The 38-year-old Molvali studied International Marketing and worked on the client side as well as at various design and advertising agencies before joining Mutabor in 2015.<\/p>

Over the past 15 years, she has looked after clients such as Bahlsen, Bosch\/Siemens Hausger\u00e4te, Capri-Sun, Edeka, Faber-Castell, fischer, Henkel, Krombacher and Rewe<\/strong>. In her new role as managing partner, the young mother wants to focus on the sustainability and social compatibility of packaging.<\/p>

Moritz Carstens<\/strong> has also worked for various design agencies after studying liberal arts and communication design and has worked for the last 10 years for clients including Bahlsen, British American Tobacco, Coca-Cola, Hansaplast Sport, Imperial Tobacco, Krombacher and Osram<\/strong> responsible.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\u00bbAs designers, we have the opportunity to help plan packaging from hour 0. We want to take on more of this responsibility in the future and have a positive influence on the market\u00ab.\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tMoritz Carstens, Creative Director<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Packaging as a central brand touchpoint<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mutabor has come to the conclusion that the packaging market is undergoing a transformation that is being significantly accelerated by the pandemic. The increase in online business means that packaging is increasingly taking centre stage as a central brand touchpoint.<\/p>

For brands, packaging is increasingly becoming the only physical interface.<\/p>

The unboxing moment is becoming increasingly important. Product and brand messages can be staged here in a creative and narrative way: \u00bbPackaging must tell a story<\/strong>. Our approach thinks between the disciplines - and beyond. For storytelling that pushes the boundaries of packaging and also works optimally in the digital environment,\u00ab says team leader Moritz Carstens.<\/p>

The Green Agenda is also forcing many companies to rethink. Environmentally friendly packaging is increasingly in demand.<\/p>

Source: Mutabor<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More news from the field of design <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHeinz with innovative 1-litre bottle\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tHeinz launches the new Chef's Bottle, which has been specially developed for the catering trade.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBitburger launches limited edition World Cup collector's cans\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIn addition to the special edition of the Premium Pilsner, other products will also appear in the themed packaging design.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tArdagh expands portfolio for the US market\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tArdagh Glass Packaging launches two new bottles for the US food market.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging design as the key to brand communication\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackaging design plays a decisive role in brand communication in the cosmetics industry. The STI Group shows how packaging can convey trust and brand values.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMets\u00e4 Board plans Packaging Design Studio in Milan\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tMets\u00e4 Board is opening a new Packaging Design Studio in Milan in summer 2026. The aim is to promote packaging innovations and strengthen cooperation with European partners.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tO-I Glass sees structural growth in non-alcoholic beverages\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackaging plays a central role in this context.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Germany's largest independent design agency, Mutabor Packaging GmbH, wants to focus more on the development of packaging and is founding its own company for this purpose.","protected":false},"author":7,"featured_media":55892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"mutabor","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[46,59485,32,58813],"class_list":{"0":"post-55881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-marketing-und-design","9":"tag-mutabor","10":"tag-packmittel-und-packstoffe","11":"tag-trend","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/55881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=55881"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/55881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/55892"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=55881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=55881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=55881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}