{"id":56185,"date":"2022-02-04T11:46:57","date_gmt":"2022-02-04T10:46:57","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=56185"},"modified":"2022-02-04T11:46:57","modified_gmt":"2022-02-04T10:46:57","slug":"sustainability-cosmetics-simon-kucher","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/nachhaltigkeit-kosmetik-simon-kucher\/","title":{"rendered":"Sustainability yes - but at what price?"},"content":{"rendered":"
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Consumers are increasingly paying attention to the sustainability of products, including in the cosmetics and skincare sector. But how much does this contribute to the actual purchasing decision? A recent study by Simon-Kucher & Partners provides answers.<\/strong><\/p>

The results of the study \"Sustainability in the cosmetics and care products sector\" by the global strategy consultancy Simon-Kucher & Partners<\/a> show that 58 per cent of consumers in the DACH region attach importance to sustainability in cosmetics and care products<\/strong>. This puts the purchase decision criterion in third place after the quality of the product (72 per cent) and the price (70 per cent).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More lip service than conviction?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By \"sustainability\", consumers primarily mean environmentally friendly or recyclable packaging. \"This is the so-called 'reason to believe'; this is the first thing that many consumers use to determine that the product is sustainable for them,\" explains Nina Scharwenka, Partner and Global Head of the Consumer Sector at the consultancy. \"If producers and manufacturers in the beauty industry want to become active when it comes to sustainability you should therefore first invest in environmentally friendly packaging<\/strong>.\"<\/p>

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However, the study also shows that only a good third of respondents (35 per cent) are prepared to pay more for sustainable cosmetics and care products. And even within this group, the willingness to pay for sustainable products is low<\/strong>A good half of respondents (57 per cent) would pay a premium of up to ten per cent; a further 31 per cent would be prepared to pay up to 20 per cent more. \"For most consumers, sustainability currently seems to be more lip service than conviction,\" says Benedikt Schmitz, Director in the Consumer Sector at Simon-Kucher. However, the sustainability aspect remains important<\/strong>Because a sustainable image can have a positive effect on brand perception - and therefore also indirectly on the willingness to pay,\" says Schmitz.<\/p>

Source<\/em>: Simon-Kucher & Partners<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on the topic of sustainability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"During<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGreenDot expands capacities in LDPE recycling in Europe\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tGreenDot is integrating Anviplas Spain, significantly increasing its LDPE recycling capacity. This strengthens the European recycling infrastructure amid growing demand.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tKeeping recycling fibres in the circular economy for longer\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe use of recycled fibres is crucial for a sustainable circular economy. MM Board & Paper emphasises the importance of recycled fibres as a valuable raw material.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSiemer Packaging expands its offering to include water-based coatings\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSiemer Verpackung has acquired Mindener Lackwerkstatt to expand its range of environmentally friendly packaging solutions. The integration of water-based coatings improves recyclability.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEcocool to acquire Kompackt61, focusing on sustainable insulated packaging.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tEcocool is expanding its portfolio to include sustainable jute insulation packaging with the acquisition of Kompackt61. The environmentally friendly material is considered an alternative to Styrofoam.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHouse of Gaia acquires sustainability startup Codio Impact\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tWith the acquisition of Codio Impact, House of Gaia Holding aims to improve product compliance in the small and medium-sized enterprise sector. The new ESG software is intended to support companies with upcoming regulatory requirements.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAdapa promotes the circular economy with PaperFlow P-Type.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Adapa Group presents PaperFlow P-Type, an innovative solution for the packaging industry that combines circularity and efficient processing.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Consumers are increasingly paying attention to the sustainability of products, including in the cosmetics and skincare sector. But how much does this contribute to the actual purchasing decision? A recent study by Simon-Kucher & Partners provides answers.","protected":false},"author":1,"featured_media":56186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Nachhaltigkeit ist Verbrauchern wichtig, auch in der Kosmetik. Doch welche Faktoren spielen noch eine Rolle? Eine aktuelle Studie gibt Antwort.","rank_math_focus_keyword":"Nachhaltigkeit,simon-kucher","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[111],"tags":[36,31,40,59062],"class_list":["post-56185","post","type-post","status-publish","format-standard","has-post-thumbnail","category-maerkte","tag-markt","tag-nachhaltigkeit-und-green-packaging","tag-pharma-kosmetik-chemie","tag-simon-kucher-partners","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/56185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=56185"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/56185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/56186"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=56185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=56185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=56185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}