{"id":56192,"date":"2022-02-04T12:20:20","date_gmt":"2022-02-04T11:20:20","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=56192"},"modified":"2022-02-04T12:20:20","modified_gmt":"2022-02-04T11:20:20","slug":"chanel-sulapac-ecodesign","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/chanel-sulapac-ecodesign\/","title":{"rendered":"Finnish eco-lids for Chanel N\u00b01"},"content":{"rendered":"
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For luxury brands such as Chanel, presentation is an important factor alongside the quality of the actual product. This makes it all the more pleasing that the French company has teamed up with Finnish start-up Sulapac to create eco-design packaging for its new N\u00b01 cosmetics line.<\/strong><\/p>

The entire range of packaging for N\u00b01 de Chanel is eco-designed and contains lids made from bio-based materials. They are the result of a collaboration that began in 2018 between the cosmetics manufacturer's Fragrance and Beauty Packaging Innovation Department and the Finnish material innovation start-up Sulapac<\/strong> began.<\/p>

\u201eThe lid of the new generation of N\u00b01 de Chanel cream is made from 90 per cent bio-based materials from renewable resources: FSC-certified wood shavings, which are a by-product of industrial side streams, combined with camellia seed husks<\/strong>. This was a real technological challenge that has since led to several patent applications. In order to meet the House's high standards, every detail was scrutinised: the sensory quality of the material, its resistance to heat fluctuations, the unique sound when the jar is closed, how it feels in the hand and the depth of the matt, satin surface engraved with the iconic double C,\u201c explains a press representative of the fashion house.<\/p>

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The lids in the new Chanel range were developed by Sulapac and are made from 90 per cent renewable materials. (Image: Chanel)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It took more than 40 trials for Sulapac's Head of Research and Development, Piia Peltola, to find the right material recipe. \u201eIt was fascinating to see first-hand the dedication with which the brand is lived and the impact it has on the environment,\u201c says Piia Peltola. \u201eOur first major task was to develop a bio-based material that contains camellia seed husks as a by-product and is also heat and moisture resistant.<\/strong> When we started, it was just a concept idea. Camellia is naturally a hydrophilic material, which means it absorbs a lot of water. Solving this problem was a great achievement on our part, and it was the first time that we had integrated such an ingredient into our packaging material in a customised way,\u201c says Peltola, explaining the significance of this collaboration.<\/p>

For the new products, the weight of the jars and bottles has also been reduced and cellophane and leaflets have been dispensed with. 80 per cent of N\u00b01 de Chanel products are in glass bottles and jars, some of which are refillable.<\/strong> In addition, 100 per cent of the paper and cardboard packaging materials come from certified supply chains.<\/p>