{"id":56475,"date":"2022-02-10T14:21:19","date_gmt":"2022-02-10T13:21:19","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=56475"},"modified":"2022-02-10T14:21:19","modified_gmt":"2022-02-10T13:21:19","slug":"design-update-for-the-princes-reel","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/design-update-fuer-die-prinzen-rolle\/","title":{"rendered":"Prinzen Rolle with a new appearance"},"content":{"rendered":"
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Griesson - de Beukelaer (GdB) is giving the Prinzen Roll a comprehensive update with new recipes and a new design. Prinzen Roll Hazelnut, a new product in a 275g roll in landscape format, will also be available from February.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The classic Prinzen Rolle Kakao is now Prinzen Rolle Schoko. Also the packaging changes<\/strong>Choco Duo and wholemeal are to attract more attention on the shelf with their new design.<\/p>

\u201eThe Prinzen Rolle is the original double biscuit and is still the No. 1 biscuit on the German sweet biscuit market after more than 60 years. The trick is to keep the Prinzen Rolle up to date while retaining its character.\u201c<\/p>

Kathrin Wunderlich<\/strong>, Senior Brand Manager Prinzen Rolle<\/p><\/blockquote>

The new Prinzen Rolle hazelnut variety brings another update. It comes in a 275g roll in landscape format<\/strong> on the shelf. Part of the expanded product range strategy is that from now on Seasonal and limited editions<\/strong> for Christmas, for example. However, the Prinzen Rolle Cremys Choc & Milk variant was recently so popular that it was added to the regular range and is now permanently available on the biscuit shelves.<\/p>

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Germany-wide campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Not only through external innovations, but also in the core of the brand GdB<\/a> the Prinzen Rolle has been re-sharpened. The cult biscuit is getting a comprehensive campaign: Prinzen Rolle will be presented throughout Germany from March with a high-reach TV advert, accompanied by an influencer campaign and additional target group activation online<\/strong> with a reach of over one billion contacts.<\/p>

At the POS Secondary and large placements<\/strong> The range is presented on half-pallets for additional visibility and purchasing impulses.<\/p>