{"id":56475,"date":"2022-02-10T14:21:19","date_gmt":"2022-02-10T13:21:19","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=56475"},"modified":"2022-02-10T14:21:19","modified_gmt":"2022-02-10T13:21:19","slug":"design-update-for-the-princes-reel","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/design-update-fuer-die-prinzen-rolle\/","title":{"rendered":"Prinzen Rolle with a new appearance"},"content":{"rendered":"
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Griesson - de Beukelaer (GdB) is giving the Prinzen Roll a comprehensive update with new recipes and a new design. Prinzen Roll Hazelnut, a new product in a 275g roll in landscape format, will also be available from February.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The classic Prinzen Rolle Kakao is now Prinzen Rolle Schoko. Also the packaging changes<\/strong>Choco Duo and wholemeal are to attract more attention on the shelf with their new design.<\/p>

\u201eThe Prinzen Rolle is the original double biscuit and is still the No. 1 biscuit on the German sweet biscuit market after more than 60 years. The trick is to keep the Prinzen Rolle up to date while retaining its character.\u201c<\/p>

Kathrin Wunderlich<\/strong>, Senior Brand Manager Prinzen Rolle<\/p><\/blockquote>

The new Prinzen Rolle hazelnut variety brings another update. It comes in a 275g roll in landscape format<\/strong> on the shelf. Part of the expanded product range strategy is that from now on Seasonal and limited editions<\/strong> for Christmas, for example. However, the Prinzen Rolle Cremys Choc & Milk variant was recently so popular that it was added to the regular range and is now permanently available on the biscuit shelves.<\/p>

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Germany-wide campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Not only through external innovations, but also in the core of the brand GdB<\/a> the Prinzen Rolle has been re-sharpened. The cult biscuit is getting a comprehensive campaign: Prinzen Rolle will be presented throughout Germany from March with a high-reach TV advert, accompanied by an influencer campaign and additional target group activation online<\/strong> with a reach of over one billion contacts.<\/p>

At the POS Secondary and large placements<\/strong> The range is presented on half-pallets for additional visibility and purchasing impulses.<\/p>

Source:<\/em> Griesson - de Beukelaer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marketing and design - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDanish agency group Spring CC takes over Hajok Design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tHajok Design is starting a new chapter together with Spring CC, strengthening its position in packaging design. The partnership combines creative expertise and international competencies.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t20 EU countries are behind in implementing green claims\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe directive has immediate implications for the design of packaging for manufacturers and brand owners.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCosmetic Business 2026 showcases packaging trends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackaging for cosmetic products is increasingly using recyclable materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Product<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tApplication deadline for \u201eProduct Innovation in Glass 2026\u201c extended\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe application deadline for product innovation in glass has been extended until 30 June 2026. Companies in the food and beverage industry can participate free of charge.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAssociations call for sales deadline for packaging with environmental advertising\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFrom 27 September 2026, new regulations for environmental advertising on products and packaging will apply in Germany.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHershey's Combines Packaging Design with Pok\u00e9mon Collectibles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe campaign shows how packaging is increasingly being used as an interactive marketing surface.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Griesson - de Beukelaer (GdB) is giving the Prinzen Roll a comprehensive update with new recipes and a new design. Prinzen Roll Hazelnut, a new product in a 275g roll in landscape format, will also be available from February.","protected":false},"author":20,"featured_media":56479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die Prinzen Rolle kommt mit neuen Rezepturen, neuen Sorten und einem neuen Design in den Handel. Dazu geh\u00f6rt auch eine 275g-Rolle im Querformat.","rank_math_focus_keyword":"Prinzen Rolle","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[59496,38,46,32],"class_list":["post-56475","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-und-design","tag-griesson-de-beukelaer","tag-lebensmittel","tag-marketing-und-design","tag-packmittel-und-packstoffe","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/56475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=56475"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/56475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/56479"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=56475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=56475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=56475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}