{"id":58050,"date":"2022-02-28T11:30:27","date_gmt":"2022-02-28T10:30:27","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=58050"},"modified":"2022-02-28T11:04:45","modified_gmt":"2022-02-28T10:04:45","slug":"molson-coors-redesigns-pet-bottles","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/molson-coors-designt-pet-flaschen-neu\/","title":{"rendered":"Molson Coors redesigns PET bottles"},"content":{"rendered":"
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The Molson Coors Beverage Company is giving its beer packaging a new look. Together with Competek, the Bulgarian beer brands have been redesigned. The PET packaging for Kamenitza, Burgasko and Astika now has a new, eye-catching look.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Competek engineers developed the new packaging with the objectives of Molson Coors<\/a> in relation to productivity, costs, market requirements and, above all, the existing plant limitations<\/strong>. The three brands already had a common shape in different formats and differ from each other in terms of colour and label.<\/p>

Competek suggested designing just one mould, graded in a 1L, 2L and 2.3L format. They also wanted to further differentiate the product on shelf by labelling each branded pack with Decorations enriched on the body of the bottle<\/strong> was created. The entire design phase was carried out in close collaboration with Gentlebrand, the Italian branding and design agency.<\/p>

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Thanks to Competek's approach to sustainable packaging solutions, the mould series supplied have been designed in such a way that the Format change activities fully optimised<\/strong> could be realised. This enabled the Downtimes reduced and parts of the existing tools reused<\/strong> be produced. In addition to the packaging engineering and the production of the moulds, an important part of the project was the Competek laboratory, which tested the mechanical performance of the bottles<\/strong>. For this purpose, a pilot mould and a series of bottles were produced at Competek's premises.\u00a0<\/p>

Source:<\/em>\u00a0Competek<\/a><\/p>