{"id":58412,"date":"2022-03-07T12:25:04","date_gmt":"2022-03-07T11:25:04","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=58412"},"modified":"2022-03-07T12:25:04","modified_gmt":"2022-03-07T11:25:04","slug":"h-b-fuller-joins-the-4evergreen-alliance","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/h-b-fuller-tritt-der-4evergreen-alliance-bei\/","title":{"rendered":"H.B. Fuller joins the 4evergreen Alliance"},"content":{"rendered":"
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Adhesives manufacturer H.B. Fuller expands its commitment to more circularity and sustainability in packaging and joins the 4evergreen Alliance.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The guidelines issued by the Confederation of European Paper Industries (Cepi)<\/a> The cross-industry alliance, which was established to promote the Improving the recyclability of fibre-based packaging<\/strong> in.<\/p>

The initiative brings a network of around 90 organisations and stakeholders from the entire packaging value chain<\/strong> to drive innovation and develop guidelines for the future of fibre-based packaging. The aim of the alliance is to increase the recycling rate for fibre-based packaging to 90% by 2030.<\/p>

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\u201eCollaboration across the supply chain is essential if we are to achieve change. Sustainability is a central pillar of our business strategy and we are joining the 4evergreen Alliance to expand our collaboration with a wide range of companies.\u201c<\/p>

Elizabeth Staab<\/strong>, Global Sustainability Manager at H.B. Fuller<\/p><\/blockquote>

Adhesives are a very small and often invisible part of the end product of fibre-based packaging, and yet an important factor for performance<\/strong>. During the life of the packaging, the adhesive maintains the integrity of the packaging and the brand throughout the supply chain.<\/p>

According to information from H.B. Fuller<\/a> the sustainable Sesame<\/a> Fibre-based e-commerce tear tape. In contrast to standard plastic technology on the market the patent-pending tear tape adds fibres to the recycling stream.<\/strong> This solution is over 80 per cent bio-based and uses a PEFC-certified substrate from sustainable sources.<\/p>