{"id":58622,"date":"2022-03-10T12:44:21","date_gmt":"2022-03-10T11:44:21","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=58622"},"modified":"2022-03-25T17:26:33","modified_gmt":"2022-03-25T16:26:33","slug":"relaunch-powerbar-by-peter-schmidt-group","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/relaunch-powerbar-von-peter-schmidt-group\/","title":{"rendered":"New brand identity for Powerbar"},"content":{"rendered":"
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The brand and design agency Peter Schmidt Group has developed a new look for the Powerbar brand. More than one hundred designs are to be changed over a total period of 18 months.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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35 years ago, Powerbar helped define the sports nutrition product segment - now the brand is realigning itself. In doing so, it is relying on the support of the brand and design agency Peter Schmidt Group<\/a>: This has developed a new look that cites the origins of Powerbar and at the same time allows the flexibility<\/strong>, to address new target groups.<\/p>

Powerbar is a well-known manufacturer in the field of sports nutrition: founded in 1986, the brand has shaped an entire segment worldwide. But 35 years later, the market has changed: Sports nutrition is no longer only relevant for competitive athletes, but has become more and more popular. long since established in the lifestyle segment<\/strong>.<\/p>

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\u00a0Together with Powerbar, the Peter Schmidt Group has now developed a developed a new brand design strategy and completely revised the visual identity<\/strong>The company's design is based on a global approach: from the logo to its own corporate typeface to the packaging design of all products - in order to function globally in all markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Flexibility for the markets of tomorrow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The brand's new logo revives the look of the founding years with the unmistakable striped look and emphasises the name as a category term. Through the use of different colours the brand gains more flexibility and a much livelier, less functional appearance<\/strong>. New communicative possibilities are opened up by the use of the P as a strong meta-symbol and by the use of a custom corporate font that picks up on the character of the logo.<\/p>