{"id":58825,"date":"2022-03-14T15:15:52","date_gmt":"2022-03-14T14:15:52","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=58825"},"modified":"2022-03-14T14:35:01","modified_gmt":"2022-03-14T13:35:01","slug":"new-brand-identity-for-gea","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/neuer-markenauftritt-fuer-gea\/","title":{"rendered":"New brand identity for GEA"},"content":{"rendered":"
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GEA also wants to be more present in the minds of end consumers and has therefore given itself a new brand image. The logo and design language have been refreshed worldwide and are intended to emphasise the company's sustainability. The new design was accompanied by Mutabor.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A new image film of the company was also released. The The changeover to the refreshed corporate design took place at the beginning of March as part of the annual press conference<\/strong>. At the same time, the digital external and internal touchpoints such as the company website, social media channels and intranet went live. The annual report and sustainability report were also published in a new look.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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All-round new brand image<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The logo essentially stands for the quality of the brand GEA<\/a>. It was refreshed primarily to optimise the improve the digital presentation and make it more dynamic<\/strong>. The new colour scheme stands out with its high-contrast colours. These symbolise the moment the day begins, because every day is an opportunity to improve.<\/p>

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Icons are an integral part of communication today<\/strong> and therefore also play an important role at GEA, especially in digital applications. One feature is the open contour, the so-called \u201enibble corner\u201c, which gives the GEA icons a recognisable value.<\/p>

The brand presence is supported by a new typeface<\/strong> complemented. GEA Sans is characterised by a bold technical look, which is derived from the further developed logo and a strong reference to technology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201eThe new GEA brand experience conveys our Sustainability DNA and technology leadership<\/strong> in an emotional way. We want to appear approachable and trustworthy, remain true to our brand essence - Engineering for a better world - and create a strong identification with GEA.\u201c<\/p>

Jill Meiburg<\/strong>, SVP Group Communications and Brand<\/p><\/blockquote>

Source:\u00a0<\/em>GEA<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on the topic of design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBeyond Meat packaging becomes more sustainable\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tBeyond Meat is gradually introducing a new packaging design with improved recyclability in German food retail from January 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTop Ten 2025: Blister packaging 2.0 - How viral AI hype is polishing the image of packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAs 2025 draws to a close, we take a look back at the topics that have particularly moved the packaging industry. From innovative packaging solutions to trends in sustainability, we take a look at the top ten contributions from 2025 - today with number 3.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOld Bay returns to the classic tin can\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe move from plastic back to metal stands out against the backdrop of current packaging trends, many of which are focussing on plastic reduction and alternative materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBel starts worldwide changeover to paper packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe market launch has begun in the UK. According to the company, the USA, Canada and Northern Europe will follow in 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging Of The Month - A can that rethinks wine\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tEvery month, we present the Packaging of the Month in co-operation. The Uncommon packs English wine not in bottles, but in elegantly printed cans. The unusual design combines British style with modern convenience charm - and brings a breath of fresh air to the wine shelf.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBeverage carton recycling becomes a fashion statement\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tWith the new It-Bag campaign, the Beverage Carton Recycling Association wants to show that sustainability can also be fashionable.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"GEA has been given a new brand identity. The logo and design language have been refreshed worldwide and are intended to emphasise the company's sustainability.","protected":false},"author":1,"featured_media":58831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"GEA hat einen neuen Markenauftritt: Logo und Designsprache wurden aufgefrischt und sollen die Nachhaltigkeit des Unternehmens unterstreichen. ","rank_math_focus_keyword":"Markenauftritt","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[53,58922,38,46,59485,59142,40,39],"class_list":{"0":"post-58825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-abfuelltechnik","9":"tag-gea","10":"tag-lebensmittel","11":"tag-marketing-und-design","12":"tag-mutabor","13":"tag-news-express","14":"tag-pharma-kosmetik-chemie","15":"tag-verpackungstechnik","16":"cs-entry","17":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/58825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=58825"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/58825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/58831"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=58825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=58825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=58825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}