{"id":60579,"date":"2022-04-14T16:12:49","date_gmt":"2022-04-14T14:12:49","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=60579"},"modified":"2022-05-10T14:35:12","modified_gmt":"2022-05-10T12:35:12","slug":"circleback-deposit-system-cosmetics","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/circleback-pfandsystem-kosmetik\/","title":{"rendered":"A deposit system for cosmetics packaging"},"content":{"rendered":"
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The start-up Circleback is initiating a deposit system for cosmetics packaging such as shampoo bottles and toothpaste tubes in Berlin. Consumers in the capital will soon be able to return such containers to selected supermarkets. The recycled material obtained from the packaging will be delivered directly back to the manufacturer.<\/strong><\/p>

The demand for high-quality recyclates has exceeded the supply on the market for years. According to the Heinrich B\u00f6ll Foundation (2019), only eight per cent of the plastic collected via the Yellow Bag has so far been recycled into new, equivalent packaging. The reason: the bags contain too much contaminated plastic. The result: Too much high-quality plastic is still being incinerated as waste instead of being recycled because it is too expensive to clean.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Up to 20 cents to consumers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Circleback company wants to change that. Its system is based on the state deposit system for drinks bottles, which ensures a recycling rate of more than 90 per cent.<\/strong> Circleback has geared its business concept specifically to the cosmetics and body care sector: Partner brands receive their \u201eown\u201c plastic back. They pay a fee to Circleback for collecting and recycling the packaging material.<\/strong> To make the system known and attractive to consumers, they will receive up to 20 cents per plastic packaging that they hand in at the reverse vending machine via the Circleback app. Whether these 20 cents are added to the price beforehand is initially up to the respective companies and therefore also retailers. In later expansion stages, there will also be other types of remuneration from the participating partner brands.<\/strong><\/p>

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It was the plastic waste on the beach in Panama that gave US-born Brett Dickey the idea of founding Circleback. When he moved to Berlin in 2020, he felt the time had come to realise his plan: \u201eGermany is considered a recycling champion abroad. When I was here, I couldn't come to terms with the fact that there is no recycling system for packaging plastic<\/strong> - especially as the deposit system for bottles works very well.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The founding team (from left to right): Brett Dickey, Doris Schoger, Kimani Michalke. (Image: Circleback)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The start-up Circleback, which was founded based on this idea and is supported by company builder BEAM, has been able to attract brands such as Catrice, essence, Dr.Bronner's, i+m and Kneipp for the pilot phase, and many supermarkets and drugstores have also expressed interest in the concept. With a pre-seed investment of 350,000 euros, Circleback is testing the first vending machines in Berlin this year.\u00a0<\/strong><\/p>

Source<\/em>: Circleback<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on the topic of recycling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRecycled polypropylene achieves food safety\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPrevented Ocean Plastic (POP) has now introduced the first mechanically recycled, food-grade polypropylene (rPP) that meets European standards.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tZSVR broadens its scope with expansion of the leadership level\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Central Agency Packaging Register (ZSVR) is reacting to the new challenges of the EU Packaging Regulation with an expansion of its board. Dr. Alexander Dr\u00f6ge and Franziska Safak are taking on new roles to ensure legally compliant implementation.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOpen letter warns of collapse of plastic recycling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPlastic recycling in Europe is in an existential crisis, according to the signatories.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFirst\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe PaperX FibreTop Tube from the Neopac Group is the first of its kind to be certified as technically recyclable in the conventional paper stream by the renowned PTS Institute.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackUK presents timetable\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIn the system's second year of operation, PackUK's main aim is to stabilise the implementation of EPR requirements.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFederal Council wants to adapt packaging law to EU regulation with minimal bureaucracy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Federal Council wants to adapt national packaging legislation to the PPWR with minimal bureaucracy, while the industry warns of additional burdens and quota shifts.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The start-up Circleback is initiating a deposit system for cosmetics packaging such as shampoo bottles and toothpaste tubes in Berlin. Consumers in the capital will soon be able to return such containers to selected supermarkets. The recycled material obtained from the packaging will be delivered directly back to the manufacturer.","protected":false},"author":1,"featured_media":60580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Das Start-up Circleback initiiert in Berlin ein Pfandsystem f\u00fcr Kosmetikverpackungen wie Shampooflaschen oder Zahnpastatuben.","rank_math_focus_keyword":"Pfandsystem,Circleback","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[65,59622,54,40],"class_list":{"0":"post-60579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-abfalltechnik-und-recycling","9":"tag-circleback","10":"tag-kunststoff-und-verbunde","11":"tag-pharma-kosmetik-chemie","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/60579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=60579"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/60579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/60580"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=60579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=60579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=60579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}