{"id":60979,"date":"2022-04-20T17:34:54","date_gmt":"2022-04-20T15:34:54","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=60979"},"modified":"2022-04-20T15:36:00","modified_gmt":"2022-04-20T13:36:00","slug":"kneipp-works-with-circleback-on-pilot-project","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kneipp-arbeitet-mit-circleback-an-pilotprojekt\/","title":{"rendered":"Kneipp works with Circleback on pilot project"},"content":{"rendered":"
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What has long been possible for drinks bottles is now set to become a reality for cosmetics packaging. Kneipp is working on a deposit solution for personal care packaging in a pilot project with the Berlin start-up Circleback and other companies.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kneipp<\/a> has set itself ambitious targets for the sustainability of its packaging. In addition to the use of bio-based materials, the focus is on functioning packaging cycles<\/strong> in focus. In order to actively promote the recycling processes for personal care packaging, the company is cooperating with the Berlin start-up Circleback<\/a>. Together with other partners, the company is working on setting up a deposit system modelled on the beverage industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201eGetting enough recycled material for our packaging is becoming increasingly challenging. At the moment, too little high-quality recyclate is obtained from the existing recycling system via the Yellow Bag to produce packaging for the personal care industry across the board. As a cooperation partner from the very beginning, we therefore actively support Circleback's approach of setting up its own deposit system for bathroom products. The idea of transferring structures already learnt from the beverage industry to personal care products is great and could have a signal effect on our entire industry.\u201c<\/p>

Philipp Keil<\/strong>, Head of Packaging Materials Management at Kneipp<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The pilot project will initially be launched at Edeka Moch in ALEXA in Berlin before the end of the first half of the year. Customers can hand in empty cosmetics and personal care packaging at the Circleback deposit machine. They will receive up to 20 cents per pack via the Circleback app. Kneipp and participating partner brands in turn receive the recyclate from their packaging<\/strong>. The system is based on the national deposit system for drinks bottles, which ensures a recycling rate of more than 90 per cent. The aim is to establish a nationwide deposit system for plastic packaging from the bathroom<\/strong>.<\/p>

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Source:\u00a0<\/em>Kneipp<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on recycling <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tStudy warns of plastic recycling gap in UK\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe British recycling capacity has already fallen by 22 per cent between 2023 and 2025.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterzero starts production of food-grade recyclates\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tInterzero is opening a new site in Dessau for the production of food-grade recyclates from the Yellow Bin. The company is responding to the increasing requirements of the EU Packaging Directive.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSite Zero Achieves Highest EU Recycling Standard\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSvensk Plast\u00e5tervinning demonstrates that 86 percent of the plastic from Site Zero in Motala is recycled to the highest EU standard. This strengthens Europe's circular economy.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCircular Economy Action Programme: Associations demand concrete legislative measures\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Circular Economy Action Programme is an important step, but concrete laws must now follow to strengthen recycling markets and enable investments, according to industry associations.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tWerner & Mertz criticises planned plastic levy as a burden\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe federal government's planned plastic levy is meeting with resistance. Werner & Mertz warns of negative consequences for the recycling industry and calls for alternative approaches.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tR\u00e9cypac collects 478 tonnes of plastic packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe launch of the national recycling solution has been a success, according to Switzerland.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Kneipp is working on a pilot project with the Berlin start-up Circleback and other companies on a deposit solution for personal care packaging.\u00a0","protected":false},"author":1,"featured_media":60990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Kneipp arbeitet in einem Pilotprojekt mit dem Start-up Circleback und andern Unternehmen an einer Pfandl\u00f6sung f\u00fcr K\u00f6rperpflegeverpackungen.\u00a0","rank_math_focus_keyword":"pilotprojekt,kneipp","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114],"tags":[65,59622,59634,54,59142,59583,40,59448],"class_list":["post-60979","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aus-den-unternehmen-news","tag-abfalltechnik-und-recycling","tag-circleback","tag-kneipp","tag-kunststoff-und-verbunde","tag-news-express","tag-pfand","tag-pharma-kosmetik-chemie","tag-verpackung","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/60979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=60979"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/60979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/60990"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=60979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=60979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=60979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}