{"id":60979,"date":"2022-04-20T17:34:54","date_gmt":"2022-04-20T15:34:54","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=60979"},"modified":"2022-04-20T15:36:00","modified_gmt":"2022-04-20T13:36:00","slug":"kneipp-works-with-circleback-on-pilot-project","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kneipp-arbeitet-mit-circleback-an-pilotprojekt\/","title":{"rendered":"Kneipp works with Circleback on pilot project"},"content":{"rendered":"
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What has long been possible for drinks bottles is now set to become a reality for cosmetics packaging. Kneipp is working on a deposit solution for personal care packaging in a pilot project with the Berlin start-up Circleback and other companies.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kneipp<\/a> has set itself ambitious targets for the sustainability of its packaging. In addition to the use of bio-based materials, the focus is on functioning packaging cycles<\/strong> in focus. In order to actively promote the recycling processes for personal care packaging, the company is cooperating with the Berlin start-up Circleback<\/a>. Together with other partners, the company is working on setting up a deposit system modelled on the beverage industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201eGetting enough recycled material for our packaging is becoming increasingly challenging. At the moment, too little high-quality recyclate is obtained from the existing recycling system via the Yellow Bag to produce packaging for the personal care industry across the board. As a cooperation partner from the very beginning, we therefore actively support Circleback's approach of setting up its own deposit system for bathroom products. The idea of transferring structures already learnt from the beverage industry to personal care products is great and could have a signal effect on our entire industry.\u201c<\/p>

Philipp Keil<\/strong>, Head of Packaging Materials Management at Kneipp<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The pilot project will initially be launched at Edeka Moch in ALEXA in Berlin before the end of the first half of the year. Customers can hand in empty cosmetics and personal care packaging at the Circleback deposit machine. They will receive up to 20 cents per pack via the Circleback app. Kneipp and participating partner brands in turn receive the recyclate from their packaging<\/strong>. The system is based on the national deposit system for drinks bottles, which ensures a recycling rate of more than 90 per cent. The aim is to establish a nationwide deposit system for plastic packaging from the bathroom<\/strong>.<\/p>

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Source:\u00a0<\/em>Kneipp<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on recycling <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tUK reviews certification requirement for recycled plastic packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe aim is to tighten the evidence requirements for the UK's Plastic Packaging Tax and curb erroneous or fraudulent recycling claims.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tJokey and Zentek expand closed-loop partnership\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tJokey and Zentek are expanding their partnership in the circular economy for non-food packaging. The Clozed Loop system enables the return and recycling of plastic packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging Act: More bureaucracy than necessary\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe new Packaging Act Implementation Act (VerpackDG) transposes the PPWR into German law \u2013 and brings significantly more bureaucracy to the industry than is legally required at the European level, according to packaging law expert Dr. Markus Pauly.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDigiDot: A QR code for all of Europe\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tDigiDot, the digital sorting instruction for packaging, is now available across Europe. This innovation simplifies recycling through location-specific information.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPilot project for circular economy of PP packaging launched\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tJokey and Remondis are launching a pilot project for the collection of PP food packaging in the Ruhr area. The aim is to create a closed material cycle and produce food-grade recyclate.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tWaste Separation: Sustainable Disposal of Flower Packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFlowers are the most popular gift on Mother's Day. But what happens to the packaging? The \u201aM\u00fclltrennung wirkt\u2018 initiative provides valuable tips for environmentally friendly disposal.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Kneipp is working on a pilot project with the Berlin start-up Circleback and other companies on a deposit solution for personal care packaging.\u00a0","protected":false},"author":1,"featured_media":60990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Kneipp arbeitet in einem Pilotprojekt mit dem Start-up Circleback und andern Unternehmen an einer Pfandl\u00f6sung f\u00fcr K\u00f6rperpflegeverpackungen.\u00a0","rank_math_focus_keyword":"pilotprojekt,kneipp","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114],"tags":[65,59622,59634,54,59142,59583,40,59448],"class_list":{"0":"post-60979","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"tag-abfalltechnik-und-recycling","9":"tag-circleback","10":"tag-kneipp","11":"tag-kunststoff-und-verbunde","12":"tag-news-express","13":"tag-pfand","14":"tag-pharma-kosmetik-chemie","15":"tag-verpackung","16":"cs-entry","17":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/60979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=60979"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/60979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/60990"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=60979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=60979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=60979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}