{"id":60979,"date":"2022-04-20T17:34:54","date_gmt":"2022-04-20T15:34:54","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=60979"},"modified":"2022-04-20T15:36:00","modified_gmt":"2022-04-20T13:36:00","slug":"kneipp-works-with-circleback-on-pilot-project","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kneipp-arbeitet-mit-circleback-an-pilotprojekt\/","title":{"rendered":"Kneipp works with Circleback on pilot project"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

What has long been possible for drinks bottles is now set to become a reality for cosmetics packaging. Kneipp is working on a deposit solution for personal care packaging in a pilot project with the Berlin start-up Circleback and other companies.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Kneipp<\/a> has set itself ambitious targets for the sustainability of its packaging. In addition to the use of bio-based materials, the focus is on functioning packaging cycles<\/strong> in focus. In order to actively promote the recycling processes for personal care packaging, the company is cooperating with the Berlin start-up Circleback<\/a>. Together with other partners, the company is working on setting up a deposit system modelled on the beverage industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u201eGetting enough recycled material for our packaging is becoming increasingly challenging. At the moment, too little high-quality recyclate is obtained from the existing recycling system via the Yellow Bag to produce packaging for the personal care industry across the board. As a cooperation partner from the very beginning, we therefore actively support Circleback's approach of setting up its own deposit system for bathroom products. The idea of transferring structures already learnt from the beverage industry to personal care products is great and could have a signal effect on our entire industry.\u201c<\/p>

Philipp Keil<\/strong>, Head of Packaging Materials Management at Kneipp<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The pilot project will initially be launched at Edeka Moch in ALEXA in Berlin before the end of the first half of the year. Customers can hand in empty cosmetics and personal care packaging at the Circleback deposit machine. They will receive up to 20 cents per pack via the Circleback app. Kneipp and participating partner brands in turn receive the recyclate from their packaging<\/strong>. The system is based on the national deposit system for drinks bottles, which ensures a recycling rate of more than 90 per cent. The aim is to establish a nationwide deposit system for plastic packaging from the bathroom<\/strong>.<\/p>

\"\"<\/a><\/div><\/div>

Source:\u00a0<\/em>Kneipp<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

More news on recycling <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tCircular Economy: ITQ relies on AI and young talent\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAt Interpack 2026, ITQ will present how the circular economy can be implemented through AI and the promotion of young talent. The CirQmind project will be at the centre, demonstrating practical applications.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tWomen in Packaging: Shaping Sustainable Packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAs a packaging developer, Julia Knobloch has been instrumental in the development of sustainable packaging solutions at Werner & Mertz for two years.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tAlliance calls for transformation booster for the circular economy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAn industry alliance is urging for political measures to strengthen the circular economy. This is intended to secure jobs and make the industry fit for the future.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tWerner & Mertz: A Circular Economy Brings Independence and Security\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe circular economy is gaining importance as a strategy for energy sovereignty and security. Werner & Mertz demonstrates how companies can achieve economic stability through sustainable practices.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tHow well do compostable films really break down in soil?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tA German-Austrian project is investigating how compostable plastic films decompose in soil. The aim is to better understand the environmental compatibility of these materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tBale presses: efficient disposal and recycling solutions for the packaging industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPaper, cardboard, film: Packaging companies generate large quantities of cutting and production waste every day. How balers compact valuable materials directly at the point of origin, reduce transport costs, and increase recycling rates.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Kneipp is working on a pilot project with the Berlin start-up Circleback and other companies on a deposit solution for personal care packaging.\u00a0","protected":false},"author":1,"featured_media":60990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Kneipp arbeitet in einem Pilotprojekt mit dem Start-up Circleback und andern Unternehmen an einer Pfandl\u00f6sung f\u00fcr K\u00f6rperpflegeverpackungen.\u00a0","rank_math_focus_keyword":"pilotprojekt,kneipp","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114],"tags":[65,59622,59634,54,59142,59583,40,59448],"class_list":{"0":"post-60979","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-den-unternehmen-news","8":"tag-abfalltechnik-und-recycling","9":"tag-circleback","10":"tag-kneipp","11":"tag-kunststoff-und-verbunde","12":"tag-news-express","13":"tag-pfand","14":"tag-pharma-kosmetik-chemie","15":"tag-verpackung","16":"cs-entry","17":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/60979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=60979"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/60979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/60990"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=60979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=60979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=60979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}