{"id":61252,"date":"2022-04-27T13:35:20","date_gmt":"2022-04-27T11:35:20","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=61252"},"modified":"2022-04-27T13:35:20","modified_gmt":"2022-04-27T11:35:20","slug":"studio-oeding-natural-doze-design","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/studio-oeding-natural-doze-design\/","title":{"rendered":"Studio Oeding packs vegan vitamin drops"},"content":{"rendered":"
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The Hamburg-based start-up Natural Doze produces a range of food supplements designed to support a vegan diet. The design also comes from the Hanseatic city and is intended to reflect the sustainability of the brand. The agency Studio Oeding was responsible for this.<\/strong><\/p>

The vegan soft drops from Natural Doze are designed to support a healthy lifestyle by providing a daily dose of vitamins, minerals and nutrients. The lifestyle brand currently offers six different vitamin drops as a vegan alternative to conventional tablets and capsules. The themes of sustainability, naturalness and vitality were the key drivers behind the development of the identity and design of the supplements brand.<\/strong> The colour of the individual products is inspired by the respective fruit that provides the flavour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Labels made from hemp, cans made from recycled material<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The lifestyle product should also be an experience in terms of packaging and complete the brand concept with the sustainable orientation of the packaging design. The labels are made from cane sugar fibres, hemp and linen, the can is made from recycled PET (RPET) and the carton is made from FSC-certified recycled paper.<\/strong> For smaller order quantities, the carton is also the shipping carton, which is not glued but only inserted. The result is a packaging design concept that address the target group in a positively optimistic way and enable current sustainability and recycling standards in the selection of materials<\/strong> shall.<\/p>

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(Image: Studio Oeding; Photo: Bernd Westphal)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Hamburg agency Studio Oeding provided comprehensive support for Natural Doze.<\/strong> In addition to the corporate design, logo design and packaging design, the Hanseatic company also realised the communication, campaigning, shooting and interface design of the shop as well as the social media support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(Image: Studio Oeding; Photo: Bernd Westphal)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Katrin Oeding, Managing Director of Studio Oeding GmbH, on the design concept: \"Our task was to give a new supplements brand an identity and to combine this with a sustainable product concept. The positive lifestyle is conveyed with a colour concept and optimistic charisma in all design disciplines.<\/strong> In this way, the young brand is creating the necessary attention in the established supplement market.\"<\/p>

Leon Ellerbrock, Co-Founder and Managing Director of Natural Doze GmbH, on working with Katrin Oeding: \"We made a conscious decision to work with Katrin and her team because Combining sustainability with innovative design is a challenging task<\/strong>. Our challenge was to combine a brand far removed from the charm of health food shops and pharmacy shelves with a lifestyle and a lot of joie de vivre. Katrin has experience in both disciplines, which is an asset for us.\"<\/p>

Source<\/em>: Studio Oeding<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news from the field of marketing and design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDanish agency group Spring CC takes over Hajok Design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tHajok Design is starting a new chapter together with Spring CC, strengthening its position in packaging design. The partnership combines creative expertise and international competencies.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t20 EU countries are behind in implementing green claims\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe directive has immediate implications for the design of packaging for manufacturers and brand owners.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCosmetic Business 2026 showcases packaging trends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackaging for cosmetic products is increasingly using recyclable materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tApplication deadline for \u201eProduct Innovation in Glass 2026\u201c extended\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe application deadline for product innovation in glass has been extended until 30 June 2026. Companies in the food and beverage industry can participate free of charge.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAssociations call for sales deadline for packaging with environmental advertising\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFrom 27 September 2026, new regulations for environmental advertising on products and packaging will apply in Germany.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHershey's Combines Packaging Design with Pok\u00e9mon Collectibles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe campaign shows how packaging is increasingly being used as an interactive marketing surface.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The Hamburg-based start-up Natural Doze produces a range of food supplements designed to support a vegan diet. The design also comes from the Hanseatic city and is intended to reflect the sustainability of the brand. The agency Studio Oeding was responsible for this.","protected":false},"author":1,"featured_media":61254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Das Start-up Natural Doze stellt vegane Nahrungserg\u00e4nzungsmittel her, das Design kommt aus der Hamburger Agentur Studio Oeding.","rank_math_focus_keyword":"Studio Oeding","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[38,46,59639,32,59638],"class_list":["post-61252","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-und-design","tag-lebensmittel","tag-marketing-und-design","tag-natural-doze","tag-packmittel-und-packstoffe","tag-studio-oeding","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/61252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=61252"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/61252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/61254"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=61252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=61252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=61252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}