{"id":61692,"date":"2022-05-04T15:55:59","date_gmt":"2022-05-04T13:55:59","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=61692"},"modified":"2022-05-04T15:34:41","modified_gmt":"2022-05-04T13:34:41","slug":"greenwashing-damages-papers-reputation","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/greenwashing-schadet-ruf-von-papier\/","title":{"rendered":"Greenwashing damages paper's reputation"},"content":{"rendered":"
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The paper industry is increasingly struggling with misleading advertising claims from companies. Such statements can influence consumer perceptions and also violate environmental marketing rules. Two Sides repeatedly approaches companies about such advertising - with success.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Two Sides has contacted over 1,900 organisations worldwide that make misleading statements about paper. So far over 880 of them removed such statements from their communication<\/strong>. In 2021, 574 companies in Europe alone refrained from making unsubstantiated claims about paper and adjusted their advertising claims.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Unfounded environmental marketing claims such as \u201eGo Green - Go Paperless\u201c and \u201eSwitch to e-billing and save a tree\u201c are often used in customer communications. \u201eThese \u201egreenwash\u201c claims not only violate applicable environmental marketing rules and advertising codes, but also also harm an industry that has a solid and constantly improving environmental record<\/strong>\u201e, says Jonathan Tame, Managing Director of Two Sides Europe.<\/p>

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\u201eFar from having to save trees, a healthy market for forestry products such as paper promotes the long-term growth of forests through sustainable forest management. Many of the organisations we work with are surprised when they learn that European forests are actually growing by 1,500 football pitches every day.\u201c<\/p>

Jonathan Tame<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Due to the enormous reach of some of these greenwashing organisations, their unsubstantiated claims are having a detrimental effect on consumer perception of paper and threatening a sector that employs 1,096,000 people in more than 115,700 companies in the EU and the UK. The The financial impact of greenwash on the paper, printing and mailing industries worldwide is worrying<\/strong>, if these messages go unchallenged. Recent research in Europe conducted by Two Sides and Censuswide in 2021 found that in Europe alone, the paper, printing and mailing industry is at risk of losing around \u20ac337 million in value annually due to greenwashing.<\/p>

Source:\u00a0<\/em>Two Sides<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on paper, cardboard and paperboard <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tIMFA sees strong growth dynamics in fibre-based packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAccording to the results, 79 percent of the surveyed companies expect an increase in their production in 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging Day 2026: What do Germans expect from their packaging?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tA new survey by the German Industry Association for Packaging (dvi) shows that Germans have high expectations for packaging. Recyclability and sustainability are the focus.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tStora Enso's Pulp Mill Receives Food Safety Certification\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tStora Enso's Oulu mill is the first pulp mill in Finland to receive FSSC 22000 food safety certification. This strengthens customer confidence in packaging materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tVPK Group fully acquires Fencor Packaging Group\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAfter acquiring a minority stake in 2024, the Belgian packaging group now holds 100 percent of the shares.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tIP acquires recycled paper manufacturer Norpac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIn particular, the demand for lightweight, high-performance packaging papers is expected to be better met as a result.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBVDM calls for EUDR improvements for packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIn the association's view, packaging manufacturers require clear guidelines on which obligations they themselves must fulfil and which responsibilities lie with their customers.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The paper industry is struggling with misleading advertising claims and greenwashing. Two Sides speaks to companies about such advertising.","protected":false},"author":1,"featured_media":101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die Papierindustrie hat mit irref\u00fchrenden Werbeaussagen und Greenwashing zu k\u00e4mpfen. Two Sides spricht Unternehmen auf solche Werbung an.","rank_math_focus_keyword":"greenwashing,papier","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[111],"tags":[59653,59142,32,1487,59654],"class_list":["post-61692","post","type-post","status-publish","format-standard","has-post-thumbnail","category-maerkte","tag-greenwashing","tag-news-express","tag-packmittel-und-packstoffe","tag-papier-pappe-karton","tag-two-sides","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/61692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=61692"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/61692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/101"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=61692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=61692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=61692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}