{"id":61692,"date":"2022-05-04T15:55:59","date_gmt":"2022-05-04T13:55:59","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=61692"},"modified":"2022-05-04T15:34:41","modified_gmt":"2022-05-04T13:34:41","slug":"greenwashing-damages-papers-reputation","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/greenwashing-schadet-ruf-von-papier\/","title":{"rendered":"Greenwashing damages paper's reputation"},"content":{"rendered":"
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The paper industry is increasingly struggling with misleading advertising claims from companies. Such statements can influence consumer perceptions and also violate environmental marketing rules. Two Sides repeatedly approaches companies about such advertising - with success.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Two Sides has contacted over 1,900 organisations worldwide that make misleading statements about paper. So far over 880 of them removed such statements from their communication<\/strong>. In 2021, 574 companies in Europe alone refrained from making unsubstantiated claims about paper and adjusted their advertising claims.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Unfounded environmental marketing claims such as \u201eGo Green - Go Paperless\u201c and \u201eSwitch to e-billing and save a tree\u201c are often used in customer communications. \u201eThese \u201egreenwash\u201c claims not only violate applicable environmental marketing rules and advertising codes, but also also harm an industry that has a solid and constantly improving environmental record<\/strong>\u201e, says Jonathan Tame, Managing Director of Two Sides Europe.<\/p>

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\u201eFar from having to save trees, a healthy market for forestry products such as paper promotes the long-term growth of forests through sustainable forest management. Many of the organisations we work with are surprised when they learn that European forests are actually growing by 1,500 football pitches every day.\u201c<\/p>

Jonathan Tame<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Due to the enormous reach of some of these greenwashing organisations, their unsubstantiated claims are having a detrimental effect on consumer perception of paper and threatening a sector that employs 1,096,000 people in more than 115,700 companies in the EU and the UK. The The financial impact of greenwash on the paper, printing and mailing industries worldwide is worrying<\/strong>, if these messages go unchallenged. Recent research in Europe conducted by Two Sides and Censuswide in 2021 found that in Europe alone, the paper, printing and mailing industry is at risk of losing around \u20ac337 million in value annually due to greenwashing.<\/p>

Source:\u00a0<\/em>Two Sides<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on paper, cardboard and paperboard <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tApple meets packaging target with plastic-free fibre solutions\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tApple has, according to its own statements, fully switched its packaging to fibre-based materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSaica Group acquires packaging manufacturer Thimm\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Saica Group is acquiring the Thimm Group to strengthen its market position in the European packaging sector. Both companies see significant growth opportunities through the integration.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCompact paper cushioning system for confined workspaces\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSealed Air is launching the ProPad Mini, a compact paper cushioning system for efficient and sustainable packaging solutions in confined workspaces.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBrown packaging with white digital print\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tMondi has developed an innovative packaging solution for Riedel Glas that combines brown Kraftliner with white digital printing. This development opens up new possibilities for the packaging industry.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSustainable fibre-moulded trays as an alternative packaging solution\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFaller Packaging and Harvest Packaging offer an environmentally friendly packaging solution for pharmaceutical products with moulded fibre trays. The alternative to plastic packaging is intended to reduce the ecological footprint.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFuture Materials Sweden invests in Dry Moulded Fibre production\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe packaging manufacturer has ordered two Scala machines to start the production of Dry Moulded Fibre snus cans in Sweden. This marks a significant step in reducing plastic packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The paper industry is struggling with misleading advertising claims and greenwashing. Two Sides speaks to companies about such advertising.","protected":false},"author":1,"featured_media":101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die Papierindustrie hat mit irref\u00fchrenden Werbeaussagen und Greenwashing zu k\u00e4mpfen. Two Sides spricht Unternehmen auf solche Werbung an.","rank_math_focus_keyword":"greenwashing,papier","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[111],"tags":[59653,59142,32,1487,59654],"class_list":{"0":"post-61692","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-maerkte","8":"tag-greenwashing","9":"tag-news-express","10":"tag-packmittel-und-packstoffe","11":"tag-papier-pappe-karton","12":"tag-two-sides","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/61692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=61692"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/61692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/101"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=61692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=61692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=61692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}