{"id":62966,"date":"2022-06-09T08:11:34","date_gmt":"2022-06-09T06:11:34","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=62966"},"modified":"2022-06-03T09:45:35","modified_gmt":"2022-06-03T07:45:35","slug":"upm-raflatac-climate-neutralised-labels","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/upm-raflatac-klimaneutralisierte-etiketten\/","title":{"rendered":"Sustainable labels from UPM Raflatac"},"content":{"rendered":"
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Often overlooked, but essential for fully sustainable packaging: the label. The Finnish company UPM Raflatac produces sustainable labelling solutions that are designed to help reduce CO2<\/sub>-footprint of product packaging.<\/strong><\/p>

German consumers have become more sensitive when it comes to product packaging. Too much plastic, too many boxes, pointless filling material - all this is now frowned upon.<\/strong> With this sense of sustainability, however, Germans are far above the global average. In supermarkets in other European countries, you can still find bread rolls or apples individually wrapped in plastic - something that is now completely unthinkable in Germany. The interest in sustainable solutions does not end with visible plastic packaging.<\/strong> Consumers are increasingly demanding that companies demonstrate a positive environmental footprint. How climate-friendly are their products and packaging, how big is their CO2<\/sub>-footprint? This also increases the pressure on manufacturers. After all, a product can only be as environmentally friendly as its individual components.<\/strong><\/p>

The label is a small but essential part of any packaging.<\/strong> This inconspicuous component is important when it comes to making packaging as environmentally friendly as possible. This can be seen in several key areas: Firstly, labels that are already climate-neutral can improve a product's environmental footprint. Secondly, labels whose materials are perfectly matched to the rest of the packaging can facilitate recycling. And thirdly, labels made from sustainable raw materials can make a positive contribution.<\/strong><\/p>

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UPM Raflatac<\/a> recognised the need for more sustainable labels at an early stage and specialises in environmentally friendly label material.<\/strong> Today, the company presents sophisticated and third-party certified solutions that have a positive impact on its customers' environmental footprint.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Linerless labels save up to 40 per cent material compared to labelling with liner material. (Image: UPM Raflatac)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An example of a sustainable labelling solution: the company's linerless range. UPM Raflatac's entire range of linerless labels has received the CarbonNeutral Product Certificate, awarded by Natural Capital Partners. The greenhouse gas emissions of Linerless products are fully offset by global projects that are verified according to internationally recognised standards.<\/strong> This means that UPM Raflatac has already taken steps to offset its customers' unavoidable emissions (cradle-to-customer). Customers can deduct the emissions caused by the linerless labels in their life cycle assessment calculations - an important step towards carbon neutrality of the entire package. The labels are also produced using wood from FSC-certified forests.<\/strong> The management of such forests focuses on the conservation, restoration and preservation of ecosystem services, including their role as a net sink of CO2<\/sub> from the atmosphere. This forest certification system is recommended by the WWF and many other non-governmental organisations.<\/p>