{"id":63240,"date":"2022-06-06T07:26:56","date_gmt":"2022-06-06T05:26:56","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=63240"},"modified":"2022-06-02T15:39:18","modified_gmt":"2022-06-02T13:39:18","slug":"20-years-of-packaging-journal-review","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/20-jahre-packaging-journal-rueckschau\/","title":{"rendered":"From the first issue to a multichannel magazine"},"content":{"rendered":"
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Our anniversary is also an occasion to look back at our beginnings. The first issue of packaging journal was published 20 years ago with many topics, some of which are still relevant today. We spoke to the founder of the publishing house, Elke Latuperisa, and took a look at the first issue.<\/strong><\/p>

Until 2002, Cologne-based ella Verlag specialised in tourism topics with the travel magazine \u201eReisen exclusiv\u201c, the insider tip supplier for the Dutch \u201eDuitsland Magazine\u201c and the consumer magazine \u201eWeihnachtsmarkt\u201c. A packaging magazine was therefore a real outlier in the company's portfolio.<\/strong> \u201eWe launched packaging journal back then because another publishing house was selling a packaging title at the time,\u201c explains founder Elke Latuperisa. \u201eWe replaced the title with packaging journal - with the professional help of an editor who knew the industry well<\/strong>.\"<\/p>

It was a bold move at a time \u201ewhen more magazines had to be discontinued due to falling advertising revenues than new titles were being launched,\u201c wrote the then editor-in-chief in his first editorial. However, the first issue proves that it is possible to launch a trade magazine even in the economically difficult year 2002.<\/strong><\/p>

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\"The packaging journal was never an official organ of an association, because it was always important to us to be independent.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Elke Latuperisa<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Founder of the publishing house<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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packaging journal was the first German trade magazine to publish each article with an English-language summary. \u201eThis was our service, especially for non-German-speaking trade fair visitors, who we wanted to arouse interest in the exhibiting companies and their products in this way.\u201c Since the beginning of 2022, the summaries have been replaced by complete English-language articles, which can be accessed via a QR code in the magazine that leads to a separate English-language section of the website.<\/strong> The readership is already enthusiastic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A look at the first issue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Issue one already dealt with innovative labelling solutions, barrier materials, the opening of a recycling plant for PET bottles, packaging design and market data, for example from the Folding Carton Industry Association. However, the focus was different<\/strong>: Labels with metallic effects or relief printing<\/strong> were in demand at the time, as were multilayer hybrid solutions made of plastic and cardboard or wafer-thin polymer coatings that were intended to make cardboard boxes suitable for use as packaging for sensitive foodstuffs.<\/p>