{"id":63320,"date":"2022-06-08T14:45:35","date_gmt":"2022-06-08T12:45:35","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=63320"},"modified":"2022-06-08T14:02:17","modified_gmt":"2022-06-08T12:02:17","slug":"20-years-in-a-highly-innovative-industry","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/20-jahre-in-einer-hoch-innovativen-branche\/","title":{"rendered":"20 years in a highly innovative industry"},"content":{"rendered":"
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A lot has happened in the world of packaging in the last 20 years. External factors such as the increase in the world's population, the accompanying rise in consumption and a greater awareness of sustainability have presented packaging with challenges and sometimes given it a bad image. Kim Cheng, Managing Director of the German Packaging Institute e.V. (dvi), takes a look at the last 20 years for us and explains why, for example, tackling tasks and challenges together has become increasingly important.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kim Cheng, Managing Director of the German Packaging Institute (Image: dvi)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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What has changed, however, are demographic factors such as increasing urbanisation and small households in the highly developed part of the world, the global increase in population from around six billion to around eight billion people and the overall growth in consumption with a steady increase in the number of people living in the same area. increasing number of products, the vast majority of which have to be packaged<\/strong>. In this context, it is not surprising that the handling of used packaging has increasingly come under scrutiny over the last 20 years.<\/p>

In this context, packaging increasingly became the \u201ebad boy\u201c. It was - and still is - often overlooked that the packaging industry was already a pioneer in the circular economy, environmental protection and product responsibility 20 years ago<\/strong> was. The overall recycling rate for packaging was already 77.9 per cent in 2002.<\/p>

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With product responsibility and take-back obligations, not only was a new, profitable business developed around the turn of the millennium, but also a new, market-based and flexible instrument of environmental policy. Other products are now also benefiting from what our industry has innovated and developed over the last two decades.<\/p>

An exciting reflection of the changes and innovative strength of the industry is the German Packaging Award<\/a>, which has been organised under the auspices of the Federal Minister of Economics since 1963 and has been under the responsibility of the Federal Ministry of Economics since 1996. dvi<\/a> lies. It clearly reflects the focal points of contemporary requirements and demands. The award winners of what is now the largest exhibition of packaging-related achievements in Europe, for example, clearly illustrate the Growing importance of environmental and sustainability aspects<\/strong> prove it.<\/p>

An immense dynamic has developed here in the last decade in particular - long before it became an issue for the general public with the first images of animal suffering caused by ocean littering. As dvi, we therefore launched our own Sustainability category introduced at the German Packaging Award, which very quickly became the most-submitted category in the competition.<\/strong> was introduced. However, newly introduced categories such as \u201eNew material\u201c or \u201eDigitalisation\u201c and the constantly growing number of innovations in the field of technology and automation also show that packaging continues to move with the times - and in the best case scenario, is a step ahead of them.<\/p>

Another aspect that has characterised the last 20 years is the Importance of collaboration in the value chain<\/strong>. The days of the ingenious solo player are increasingly over. The demands and tasks to be mastered have become ever greater and more complex. Increasingly, they can only be mastered by working together. This applies in particular to the aspect of innovation, which is central to solving fundamental challenges - and which can only be achieved with the necessary speed and quality through teamwork.<\/p>

For the dvi as the only Network of the packaging industry, whose members include companies from all areas of the value chain.<\/strong> this is both a growing demand and confirmation. We therefore bring stakeholders together in our working groups. The composition of our Executive Board also reflects this objective. With Procter & Gamble, Nestl\u00e9, Tetra Pak, Mayr-Melnhof, Siegwerk and the Schwarz Group, we have successful innovators on board as pilots under the chairmanship of Wolf-Dieter Baumann, who brings a wealth of expertise, especially in the machinery and technology sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Confident, but not naive. The importance and necessity of packaging will not diminish in the foreseeable future. Accordingly The work and achievements of the packaging industry are recognised as important and responsible.<\/strong> remain. The coronavirus pandemic and the war in Ukraine have further confirmed its central role - albeit on a sad occasion.\u00a0<\/span>\u00a0<\/span><\/p>

As with other industries, it will be important for our companies to become even more resilient. It is obvious that volatility has increased significantly. Dealing with this will be a crucial challenge. Stable and reliable supply chains and the synchronisation of supply and demand will challenge us<\/strong>, just like the extreme cost increases in the energy sector, which have a massive impact on production, logistics and transport.\u00a0<\/span>\u00a0<\/span><\/p>

The The importance of a circular packaging economy<\/strong> has continued to grow as a result of the pandemic and war. Their successful establishment has therefore become even more inevitable. This is because secondary raw materials have become an even more important and relevant factor in a circular economy when it comes to tapping into the largest possible and most reliable regional sources of raw materials and packaging materials.<\/span>\u00a0<\/span><\/p>

Basically, we have to assume that COVID-19 and the invasion of Ukraine were not the last major crises we will experience. Since the end of the Cold War at the latest, we have had the luxury of living in a fairly peaceful and orderly world - at least as far as \u201eour part\u201c of the world is concerned. It is quite possible that we are experiencing a turning point for the time being.<\/span>\u00a0<\/span><\/p>

This makes it all the more important that we as an industry continue to provide sufficient find bright minds and talented hands who are ready to take packaging forward<\/strong>. There is a great need for young talent - just like the difficulties in finding the specialists of tomorrow. We at the dvi have been aware of this for some time and we are trying to increase the quality and quantity of contact between young talent and industry through initiatives such as the university dialogue or the dvi student conference.<\/span>\u00a0<\/span><\/p>

The \u201ePackaging Day\u201c, which we have been organising annually since 2015, also falls into this category. With the Packaging Day, we are The issues and significance of packaging and the performance of its stakeholders are more widely publicised.<\/strong>. Because let's not kid ourselves: Many people don't find packaging \u201esexy\u201c enough as a field of work. We still lag behind other innovative sectors in terms of image. This must change if we want to be successful in the battle for young talent.<\/span>\u00a0<\/span><\/p>

http:\/\/www.verpackung.org<\/a><\/span><\/a>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news from the magazine <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tIntelligent weighing technology saves resources\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tGreenyard is equipping its high-speed lines with intelligent weighing technology from Mettler-Toledo, thereby significantly reducing the safety margin during product filling.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFaster to sustainable packaging with AI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Hamburg-based start-up One.Five uses artificial intelligence to find the optimum packaging faster from the wide range of paper types and coating options.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPaper packaging for special requirements\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe sister companies Kapag (Switzerland) and Oppboga (Sweden) support customers in switching from plastic to renewable raw materials with the renewable Changemaker paper and cardboard grades.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFibre-based packaging: The path to industrial scaling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFibre-based packaging is at a technological turning point. How is series production possible?\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging users | Irony in the luxury segment\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIn his new column, Harald Braun, our packaging user, shows why luxury products sometimes deliberately forgo glamorous packaging. The deliberate break in image - from grey cardboard to sober typography - can even be a sign of strength in the premium segment.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMore than a prompt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe start-up Pyx is managed by the founding team Stavros Kyriakidis and Otto Hefner.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Kim Cheng, Managing Director of the dvi, takes a look at the last 20 years and the challenges facing the packaging industry.","protected":false},"author":1,"featured_media":63366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Kim Cheng, Gesch\u00e4ftsf\u00fchrerin des dvi, wirft einen Blick auf die letzten 20 Jahre und welche Herausforderungen die Verpackungsbranche umtreiben.","rank_math_focus_keyword":"innovativen branche, dvi","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[28],"tags":[65,58708,57,59683,31,32,59448,39],"class_list":{"0":"post-63320","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-dem-magazin","8":"tag-abfalltechnik-und-recycling","9":"tag-deutscher-verpackungspreis","10":"tag-dvi","11":"tag-magazin-04-05-2022","12":"tag-nachhaltigkeit-und-green-packaging","13":"tag-packmittel-und-packstoffe","14":"tag-verpackung","15":"tag-verpackungstechnik","16":"cs-entry","17":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/63320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=63320"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/63320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/63366"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=63320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=63320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=63320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}