{"id":63320,"date":"2022-06-08T14:45:35","date_gmt":"2022-06-08T12:45:35","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=63320"},"modified":"2022-06-08T14:02:17","modified_gmt":"2022-06-08T12:02:17","slug":"20-years-in-a-highly-innovative-industry","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/20-jahre-in-einer-hoch-innovativen-branche\/","title":{"rendered":"20 years in a highly innovative industry"},"content":{"rendered":"
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A lot has happened in the world of packaging in the last 20 years. External factors such as the increase in the world's population, the accompanying rise in consumption and a greater awareness of sustainability have presented packaging with challenges and sometimes given it a bad image. Kim Cheng, Managing Director of the German Packaging Institute e.V. (dvi), takes a look at the last 20 years for us and explains why, for example, tackling tasks and challenges together has become increasingly important.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kim Cheng, Managing Director of the German Packaging Institute (Image: dvi)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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What has changed, however, are demographic factors such as increasing urbanisation and small households in the highly developed part of the world, the global increase in population from around six billion to around eight billion people and the overall growth in consumption with a steady increase in the number of people living in the same area. increasing number of products, the vast majority of which have to be packaged<\/strong>. In this context, it is not surprising that the handling of used packaging has increasingly come under scrutiny over the last 20 years.<\/p>

In this context, packaging increasingly became the \u201ebad boy\u201c. It was - and still is - often overlooked that the packaging industry was already a pioneer in the circular economy, environmental protection and product responsibility 20 years ago<\/strong> was. The overall recycling rate for packaging was already 77.9 per cent in 2002.<\/p>

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With product responsibility and take-back obligations, not only was a new, profitable business developed around the turn of the millennium, but also a new, market-based and flexible instrument of environmental policy. Other products are now also benefiting from what our industry has innovated and developed over the last two decades.<\/p>

An exciting reflection of the changes and innovative strength of the industry is the German Packaging Award<\/a>, which has been organised under the auspices of the Federal Minister of Economics since 1963 and has been under the responsibility of the Federal Ministry of Economics since 1996. dvi<\/a> lies. It clearly reflects the focal points of contemporary requirements and demands. The award winners of what is now the largest exhibition of packaging-related achievements in Europe, for example, clearly illustrate the Growing importance of environmental and sustainability aspects<\/strong> prove it.<\/p>