{"id":64151,"date":"2022-06-17T10:03:05","date_gmt":"2022-06-17T08:03:05","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=64151"},"modified":"2022-06-17T10:03:05","modified_gmt":"2022-06-17T08:03:05","slug":"pg-more-sustainability-in-the-bathroom","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/pg-mehr-nachhaltigkeit-im-badezimmer\/","title":{"rendered":"P&G: More sustainability in the bathroom"},"content":{"rendered":"
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P&G now also offers its Head & Shoulders, Pantene, Herbal Essences and Aussie brands as solid shampoo, equivalent in quantity to two 250ml bottles of liquid shampoo and packaged in recyclable FSC-certified paper boxes.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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According to a study by P&G<\/a> Consumers are increasingly demanding plastic-free packaging and expect the support of the brand manufacturers.<\/strong> The company now wants to fulfil consumer demand with new shampoo bars from its Head & Shoulders, Pantene, Herbal Essences and Aussie brands.<\/p>

A piece of solid shampoo should up to two 250 ml bottles of liquid shampoo.<\/strong> The bars have a handy shape and an integrated cotton rope with which the solid shampoo can be hung up in the shower. The solid pieces are in FSC-certified paper boxes<\/strong> packaged.<\/p>

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According to information from P&G<\/a> The reduction in packaging contributes to achieving the company's goal of minimising reduce the use of new plastic by 10,000 tonnes per year.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"We are now raising the bar even further by introducing handmade bars for the entire P&G hair care portfolio in Europe - including Head & Shoulders, Pantene, Herbal Essences and Aussie. The packaging is made from FSC-certified paper to help us make further progress in reducing plastic.\"<\/p>

Arthur Litarowicz<\/strong>, Head of P&G Beauty Europe<\/p><\/blockquote>

Following the introduction of more recycled plastic in conventional bottles and refill systems, the new solid pieces are now set to make a further contribution. Contribution to reducing the consumption of virgin plastic<\/strong> achieve. According to P&G Beauty, it has already reduced its consumption of virgin plastic by 50 per cent per year since 2021 - the equivalent of 300 million bottles made from virgin plastic.<\/p>