{"id":64393,"date":"2022-06-24T13:25:56","date_gmt":"2022-06-24T11:25:56","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=64393"},"modified":"2022-06-24T13:25:56","modified_gmt":"2022-06-24T11:25:56","slug":"pida-award-hdm-stuttgart","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/pida-award-hdm-stuttgart\/","title":{"rendered":"HdM Stuttgart delighted with design awards"},"content":{"rendered":"
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Competitions are an excellent opportunity for young designers to demonstrate their skills and attract the attention of potential employers and investors. At this year's PIDA Awards, which recognise innovative and forward-thinking packaging design, a solution from students at Stuttgart Media University stood out in particular.<\/strong><\/p>

The undisputed winner was the Stuttgart Media University (HdM)<\/strong> from the Packaging Design Impact Award (PIDA) Germany\/Austria competition. She received three of the four PIDA prizes<\/strong>: the prizes for innovation and user-friendliness as well as the most prestigious prize, the PIDA Gold Award. With the \u201eSnap Dragon\u201c project, the winner of the Gold Award also received the prize for user-friendliness. Lisa Frey, Annika Wahler and Tabea Kasparian are behind the winning design.<\/strong><\/p>

\u201eEven as a child, I was fascinated by snapdragons - that's what Snap Dragon is called in German. This flower inspired our work,\u201c says Tabea Kasparian. \u201eWe feel honoured and are delighted with the prizes.<\/strong> - We didn't expect our opening mechanism to be so well received.\u201c<\/p>

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Inspiration from nature<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every year, the PIDA participants are presented with a new task. This time, they were to be inspired by the motto \u201eIt's a Wild Life\u201c and take inspiration from nature for their packaging concepts. \u201eSnap Dragon realised this perfectly. The flower of the snapdragon as inspiration for an opening mechanism that works just like the flower - that convinced us completely<\/strong>\u201e, reports Thomas Reissig, chairman of the German-Austrian jury.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Winning design \"Piranha Bites\" (Image: BillerudKorsn\u00e4s)<\/div><\/div><\/div><\/div>
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Winning design \"Basilisk\" (Image: BillerudKorsn\u00e4s)<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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In addition to the PIDA Gold Award, other prizes were awarded for innovation, user-friendliness and sustainability. The prize for innovation (\u201eHighest Level of Innovation\u201c) went to Piranha Bites<\/strong>, a packaging for a dental care set by Emma Sch\u00fcttoff and Kevin Semjancuk from the HdM Stuttgart. The award for sustainability (\u201eHighest Level of Sustainability\u201c) went to Basilisk Tequila<\/strong>. This original packaging for four tequila bottles was inspired by the basilisk, a multi-layered mythical figure. The packaging was designed by Alexa Cach and Magdalena Unterholzer from the WerbeDesign Akademie (WDA) in Salzburg.<\/p>