{"id":64517,"date":"2022-06-28T09:58:47","date_gmt":"2022-06-28T07:58:47","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=64517"},"modified":"2022-06-28T09:58:47","modified_gmt":"2022-06-28T07:58:47","slug":"primavera-packaging-in-the-deposit-system","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/primavera-verpackungen-im-pfandsystem\/","title":{"rendered":"Primavera packaging in the deposit system"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Primavera is cooperating with the Berlin start-up Circleback as part of a pilot project. The company offers a deposit system for \u201ebathroom plastic\u201c modelled on the state system for drinks bottles.<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Plastic packaging for shampoos, creams and body lotions are valuable raw materials. Once used, they still end up in the bin at best and are rarely recycled into equivalent packaging. To change this, the natural cosmetics manufacturer Primavera is working on a pilot project with the Berlin start-up Circleback<\/a>. The company offers a deposit system for \u201ebathroom plastic\u201c<\/strong> modelled on the state system for drinks bottles.<\/span><\/p>

\u00a0<\/p>

\u201eAs an organic pioneer, we are happy to support recycling ideas such as Circleback's, which break new ground to keep valuable materials in the economic cycle. Our long-term goal is to make all our packaging recyclable.\u201c <\/span><\/p>

Andrea Dahm<\/strong>, Primavera Sustainability Manager<\/span><\/p><\/blockquote>

The cooperation project is currently in a pilot phase. Its purpose is to find out, among other things, how the system is accepted by consumers, how well the logistics of the recyclable materials work and how well the system works. how much high-quality recyclate can actually be recovered<\/strong> (\u201eproof of concept\u201c).<\/span><\/p>

\"\"<\/a><\/div><\/div>

The demand for high-quality recyclates, i.e. recycled plastic, has exceeded supply for years. To date, only a small proportion of the plastic collected via the Yellow Bag is recycled into new, equivalent packaging<\/strong>. The reason: the bags contain too much contaminated plastic and the different plastics are difficult to separate in the sorting plants. The majority of the collected plastic is therefore incinerated as waste and not recycled.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Shower gel and cream tubes get a new lease of life<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Circleback's system is based on the national deposit system for drinks bottles, which has ensured a recycling rate of more than 90 per cent for years. Circleback's business concept is specifically geared towards the cosmetics and personal care industry. The aim is to give participating partner brands such as Primavera recycled material from their \u201eown\u201c plastic for reuse.<\/strong> The companies pay a fee to Circleback for collection and recycling.<\/span><\/p>