{"id":64618,"date":"2022-06-29T13:35:23","date_gmt":"2022-06-29T11:35:23","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=64618"},"modified":"2022-06-29T11:51:57","modified_gmt":"2022-06-29T09:51:57","slug":"tetra-pak-campaign-beverage-cartons","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/tetra-pak-kampagne-getraenkekartons\/","title":{"rendered":"Tetra Pak launches second campaign on sustainable beverage cartons"},"content":{"rendered":"
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In the search for more sustainable beverage cartons, Tetra Pak is launching its second \u201eNat\u00fcrlich. Carton\u201c campaign for the second time. The focus is on recycling, renewable raw materials and circularity. The campaign will run in Germany, Austria and Switzerland until the end of July.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tetra Pak<\/a> continues its sustainability campaign \u201eNaturally. Karton.\u201c now in its second year. The aim is to beverage carton that is made entirely from renewable or recycled raw materials.<\/strong> and is fully recyclable and climate-neutral. This year's campaign focusses on the one hand with two sports motifs on the Consumer education on the topic of recycling<\/strong>, to show how important it is for consumers to help in this area: Only if a beverage carton is disposed of in the yellow bag or bin can it be properly recycled and the raw materials used reused. The focus in the B2B approach is on the recyclability of so-called composite packaging and the topic of circularity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201eThe most modern recycling system comes to nothing if the packaging doesn't arrive there at all. We keep realising that many consumers still don't know that all the components of a drinks carton can be recycled, provided the infrastructure is in place and the packaging is disposed of correctly. If a recycling value chain works well and there is a proper understanding among all consumers, this prevents littering, saves resources and reduces the impact on the climate. It is therefore immensely important to use a campaign like \u201eNat\u00fcrlich. Karton.\u201c campaign to raise public awareness of the fact that everyone can make a contribution to recycling.\u201c<\/p>

Stephan Karl<\/strong>, Managing Director Tetra Pak DACH<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The campaign will run until the end of July in Germany, Austria and Switzerland. The attention-grabbing appearance via out-of-home formats, print, online and social media is one of the key elements of the campaign. Adaptation of the global sustainability strategy<\/strong> with the global slogan \u201eGo Nature. Go Carton\u201c, which reflects the company's path to becoming the most sustainable food packaging in the world. At the end of this journey lies the sustainability goal Net zero CO2<\/sub>-emissions in the company by 2030<\/strong> and by 2050 along the entire value chain.<\/p>

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Source:\u00a0<\/em>Tetra Pak<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news about Connected <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tThe Frosch brand turns 40\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Frosch brand is celebrating its 40th anniversary and remains true to its strategy: independence from petroleum. With plant-based ingredients and sustainable packaging, the company is setting standards.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tChile specifies rules for single-use plastics and beverage bottles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tA key focus of the regulation is on reusable systems.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tStudy warns of plastic recycling gap in UK\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe British recycling capacity has already fallen by 22 per cent between 2023 and 2025.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEtma awards the best tubes of 2026.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe winners of the etma competition \u201eTube of the Year 2026\u201c have been announced. The jury selected the best entries in the categories Aluminium, Plastic, Laminate, Sustainability and Prototypes.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging Day 2026: What do Germans expect from their packaging?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tA new survey by the German Industry Association for Packaging (dvi) shows that Germans have high expectations for packaging. Recyclability and sustainability are the focus.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterzero starts production of food-grade recyclates\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tInterzero is opening a new site in Dessau for the production of food-grade recyclates from the Yellow Bin. The company is responding to the increasing requirements of the EU Packaging Directive.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Tetra Pak launches its second \u201eNaturally. Carton\u201c campaign for the second time. The focus is on recycling, renewable raw materials and circularity.","protected":false},"author":1,"featured_media":64622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Tetra Pak startet zum zweiten Mal die Kampagne \"Nat\u00fcrlich. Karton\". Im Fokus stehen dabei Recycling, nachwachsende Rohstoffe und Zirkularit\u00e4t.","rank_math_focus_keyword":"Kampagne,Tetra Pak","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[54,38,31,59142,32,1487,58846,59448],"class_list":["post-64618","post","type-post","status-publish","format-standard","has-post-thumbnail","category-packmittel-und-packstoffe","tag-kunststoff-und-verbunde","tag-lebensmittel","tag-nachhaltigkeit-und-green-packaging","tag-news-express","tag-packmittel-und-packstoffe","tag-papier-pappe-karton","tag-tetra-pak","tag-verpackung","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/64618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=64618"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/64618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/64622"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=64618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=64618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=64618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}