{"id":64618,"date":"2022-06-29T13:35:23","date_gmt":"2022-06-29T11:35:23","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=64618"},"modified":"2022-06-29T11:51:57","modified_gmt":"2022-06-29T09:51:57","slug":"tetra-pak-campaign-beverage-cartons","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/tetra-pak-kampagne-getraenkekartons\/","title":{"rendered":"Tetra Pak launches second campaign on sustainable beverage cartons"},"content":{"rendered":"
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In the search for more sustainable beverage cartons, Tetra Pak is launching its second \u201eNat\u00fcrlich. Carton\u201c campaign for the second time. The focus is on recycling, renewable raw materials and circularity. The campaign will run in Germany, Austria and Switzerland until the end of July.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tetra Pak<\/a> continues its sustainability campaign \u201eNaturally. Karton.\u201c now in its second year. The aim is to beverage carton that is made entirely from renewable or recycled raw materials.<\/strong> and is fully recyclable and climate-neutral. This year's campaign focusses on the one hand with two sports motifs on the Consumer education on the topic of recycling<\/strong>, to show how important it is for consumers to help in this area: Only if a beverage carton is disposed of in the yellow bag or bin can it be properly recycled and the raw materials used reused. The focus in the B2B approach is on the recyclability of so-called composite packaging and the topic of circularity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201eThe most modern recycling system comes to nothing if the packaging doesn't arrive there at all. We keep realising that many consumers still don't know that all the components of a drinks carton can be recycled, provided the infrastructure is in place and the packaging is disposed of correctly. If a recycling value chain works well and there is a proper understanding among all consumers, this prevents littering, saves resources and reduces the impact on the climate. It is therefore immensely important to use a campaign like \u201eNat\u00fcrlich. Karton.\u201c campaign to raise public awareness of the fact that everyone can make a contribution to recycling.\u201c<\/p>

Stephan Karl<\/strong>, Managing Director Tetra Pak DACH<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The campaign will run until the end of July in Germany, Austria and Switzerland. The attention-grabbing appearance via out-of-home formats, print, online and social media is one of the key elements of the campaign. Adaptation of the global sustainability strategy<\/strong> with the global slogan \u201eGo Nature. Go Carton\u201c, which reflects the company's path to becoming the most sustainable food packaging in the world. At the end of this journey lies the sustainability goal Net zero CO2<\/sub>-emissions in the company by 2030<\/strong> and by 2050 along the entire value chain.<\/p>

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Source:\u00a0<\/em>Tetra Pak<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news about Connected <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBericap expands into Ireland\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe company has acquired Embankment Plastics.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRecycled polypropylene achieves food safety\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPrevented Ocean Plastic (POP) has now introduced the first mechanically recycled, food-grade polypropylene (rPP) that meets European standards.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInteractive tool optimises PET packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSidel has developed an interactive tool that highlights savings potential in PET packaging. This helps producers to reduce costs and improve their CO2 footprint.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tItaly wants an exception for compostable single-use packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFor the packaging industry, the initiative is primarily relevant from a regulatory perspective.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRaw material shortages threaten the plastic packaging industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe price increases from raw material suppliers can only be partially passed on to their customers by packaging manufacturers.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSustainable coatings and compounds for metal packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAt Metpack 2026, Actega will be showcasing pioneering solutions for metal packaging, including next-generation coatings, water-based sealants for beverage cans, and industry innovations such as PVC- and plasticiser-free compounds.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Tetra Pak launches its second \u201eNaturally. Carton\u201c campaign for the second time. The focus is on recycling, renewable raw materials and circularity.","protected":false},"author":1,"featured_media":64622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Tetra Pak startet zum zweiten Mal die Kampagne \"Nat\u00fcrlich. Karton\". Im Fokus stehen dabei Recycling, nachwachsende Rohstoffe und Zirkularit\u00e4t.","rank_math_focus_keyword":"Kampagne,Tetra Pak","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[54,38,31,59142,32,1487,58846,59448],"class_list":{"0":"post-64618","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-kunststoff-und-verbunde","9":"tag-lebensmittel","10":"tag-nachhaltigkeit-und-green-packaging","11":"tag-news-express","12":"tag-packmittel-und-packstoffe","13":"tag-papier-pappe-karton","14":"tag-tetra-pak","15":"tag-verpackung","16":"cs-entry","17":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/64618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=64618"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/64618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/64622"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=64618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=64618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=64618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}