{"id":647,"date":"2016-10-21T12:40:00","date_gmt":"2016-10-21T10:40:00","guid":{"rendered":"http:\/\/dev.packaging-journal.de\/fanvoting-wodka-gorbatschow-jovoto-limited-edition\/"},"modified":"2020-08-21T17:47:53","modified_gmt":"2020-08-21T15:47:53","slug":"fanvoting-vodka-gorbachev-jovoto-limited-edition","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/fanvoting-wodka-gorbatschow-jovoto-limited-edition\/","title":{"rendered":"Fan voting for design: Vodka Gorbachev Jovoto Limited Edition"},"content":{"rendered":"<p>Wodka Gorbatschow, Germany's favourite vodka brand, organised a major design competition via the design crowdsourcing platform Jovoto. Votes could then be cast online. The result, the Wodka Gorbatschow Jovoto Limited Edition, will now be available in stores from November.<\/p>\n<p>\u201eCreate a stylish, cool and exclusive limited edition for vodka Gorbachev, the pure soul of vodka\u201c - this was the task that was announced at the beginning of the year. The search was on for a <strong>Bottle equipment,<\/strong> which was to present vodka Gorbatschow in an inspiring, noble and desirable way. Numerous professionals and amateurs took part in the <strong>Jovoto design platform<\/strong> took part in the competition.<\/p>\n<p>From a total of 288 submissions, Wodka Gorbatschow made a top 5 pre-selection and then it was the turn of the Wodka Gorbatschow fans. They were able to vote for their favourite design on the brand's website and ultimately choose the winner. <strong>Determine the winning design.<\/strong> Voting participants were able to win various prizes, the main prize being a weekend trip to Berlin for two people.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-71249926\"><div id=\"packa-3244674670\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<h2>The winner is blue<\/h2>\n<p>The special edition in the cool, blue winning design will now be available in a limited number of 500,000 units. <strong>Sales launch<\/strong> of the Gorbachev Limited Edition vodka in a 0.7-litre bottle is November 2016, when eye-catching displays will present the bottle in a striking design in stores. Vodka Gorbachev fans who want to secure their copy should therefore act quickly.<\/p>\n<figure id=\"attachment_646\" aria-describedby=\"caption-attachment-646\" style=\"width: 308px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-646 size-large\" style=\"margin-right: 10px; margin-bottom: 10px; float: left;\" title=\"The Vodka Gorbatschow Jovoto Limited Edition. (Image: Henkell &amp; Co. Group)\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2016\/10\/WG_LimitedEdition-308x1024.jpg\" alt=\"The Vodka Gorbatschow Jovoto Limited Edition. (Image: Henkell &amp; Co. Group)\" width=\"308\" height=\"1024\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2016\/10\/WG_LimitedEdition-308x1024.jpg 308w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2016\/10\/WG_LimitedEdition-scaled-600x1995.jpg 600w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2016\/10\/WG_LimitedEdition-90x300.jpg 90w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2016\/10\/WG_LimitedEdition-768x2553.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2016\/10\/WG_LimitedEdition-scaled.jpg 451w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><figcaption id=\"caption-attachment-646\" class=\"wp-caption-text\">The Vodka Gorbatschow Jovoto Limited Edition. (Image: Henkell &amp; Co. Group)<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"Wodka Gorbatschow, Germany's favourite vodka brand, organised a major design competition via the design crowdsourcing platform Jovoto. Votes could then be cast online. The result, the Wodka Gorbatschow Jovoto Limited Edition, will now be available in stores from November.","protected":false},"author":1,"featured_media":645,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[43,48,62,57565,46,32],"class_list":{"0":"post-647","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-aus-den-unternehmen","9":"tag-getraenke","10":"tag-glas","11":"tag-henkel","12":"tag-marketing-und-design","13":"tag-packmittel-und-packstoffe","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=647"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/645"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}