{"id":65002,"date":"2022-07-08T08:13:42","date_gmt":"2022-07-08T06:13:42","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=65002"},"modified":"2022-07-07T15:43:39","modified_gmt":"2022-07-07T13:43:39","slug":"swiss-mineral-water-valser-without-label","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/schweizer-mineralwasser-valser-ohne-etikett\/","title":{"rendered":"Swiss Valser mineral water now unlabelled"},"content":{"rendered":"
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Beverage manufacturer Valser claims to be the first Swiss mineral water brand to dispense with labels. Instead, product information and the logo are embossed directly onto the PET bottle.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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After the changeover of the bottles to 100 per cent recycled PET (rPET)<\/strong>, with the use of CO2 from the air by Climeworks and the brand's climate neutrality certification, the elimination of labels is now the next step towards sustainability, according to the company, which has been part of the Climeworks Group since 2002.\u00a0Coca-Cola<\/a>-Group.<\/span><\/p>

The first three label-free flavours - Sparkling, Still and Still Calcium & Magnesium - are now available. are currently being tested in the market<\/strong>. Dispensing with labels enables a further reduction in the packaging material used.<\/span><\/p>

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Based on the planned sales figures for 2022, the company can expect\u00a0<\/span>of labels saved for this pilot project will pave the route from Zurich to Paris, according to the Beverage producer<\/a>. The aim is, Producing all Valser bottles without a label, step by step.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\"Valser\t\t\t\t\t\t\t\t\t\t\t
(Image: Coca-Cola HBC Schweiz AG)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The product information and logo are embossed on the bottle. The label required for retail sales Barcode is now printed on the top of the lid<\/strong>. The new bottles come in a sleek and fresh design. In addition, the <\/span>Ergonomics of the new 750 ml bottle improved. <\/span><\/p>

\u201eWe believe that the future belongs to label-free bottles. By going label-free, we are taking a further step towards closing the circular economy. We are making a start with our new 750ml bottle without a label.\u201c<\/span><\/p>

Thomas Krennbauer,<\/strong> General Manager, Coca-Cola HBC Switzerland<\/span><\/p><\/blockquote>

Source:<\/em> Valser<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Coca-Cola - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAfter criticism: Coca Cola announces further steps towards reusable packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFirst cancelled, now back: following criticism, Coca Cola has once again announced that it will focus more on reusable packaging. The details remain vague - environmental organisations speak of greenwashing.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t(Thrilling) games in Paris\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSeats made of packaging, beds made of cardboard and athletes with concrete demands for sustainability. The Summer Olympics in Paris somehow also have something to do with the packaging industry.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRecycled plastic crates at Coca-Cola\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSchoeller Allibert, Coca-Cola Europacific Partners and recycler Healix have been working on sustainable reusable packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Coca-Cola<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCoca-Cola campaign: rPET disposable or PET reusable?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tMore than half of people in Germany do not know the differences between recycling, downcycling and upcycling. Coca-Cola is now launching a campaign about packaging diversity and explains why the recycling cycle for non-returnable PET bottles and the reuse of returnable PET bottles are important.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCircular economy in Mexico\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tTogether with Coca-Cola FEMSA, Alpla is building a new recycling plant in Mexico. A high-tech plant is to be built in the state of Tabasco.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSprite without label\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIn the UK, the Coca-Cola Company is trialling Sprite bottles without labels and wants to simplify the recycling process with embossed bottles.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The Swiss mineral water brand Valser is now dispensing with labels. Instead, product information and the logo are embossed directly onto the PET bottle.","protected":false},"author":20,"featured_media":65003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die Schweizer Mineralwassermarke Valser verzichtet jetzt auf die Etiketten. Produktinformationen und Logo werden stattdessen direkt in die PET-Flasche gepr\u00e4gt.","rank_math_focus_keyword":"Valser","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[57589,42,48,54,31,32,59754],"class_list":{"0":"post-65002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-packaging","8":"tag-coca-cola","9":"tag-etikettieren-kennzeichnen-codieren","10":"tag-getraenke","11":"tag-kunststoff-und-verbunde","12":"tag-nachhaltigkeit-und-green-packaging","13":"tag-packmittel-und-packstoffe","14":"tag-valser","15":"cs-entry","16":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/65002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=65002"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/65002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/65003"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=65002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=65002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=65002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}