{"id":65154,"date":"2022-07-12T13:30:44","date_gmt":"2022-07-12T11:30:44","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=65154"},"modified":"2022-07-12T12:34:43","modified_gmt":"2022-07-12T10:34:43","slug":"ariel-and-lenor-pods-in-cardboard-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/ariel-und-lenor-pods-in-kartonverpackung\/","title":{"rendered":"Ariel and Lenor pods in cardboard packaging"},"content":{"rendered":"
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In July, the all-in-1 pods from Ariel and Lenor are given a new look. The packaging has been changed to recyclable cardboard packaging, which should reduce up to 900 tonnes of plastic per year in Germany, Austria and Switzerland. The design of the packaging is also inclusive.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ariel and Lenor<\/a> All-in-1 pods have been offering sustainable laundry care with easy handling for years. From July, the pods of both brands will be available in a new cardboard packaging on the market that is fully recyclable<\/strong> is. Adults can open the Ecoclic box intuitively thanks to its ergonomic design, while it remains securely closed for children.<\/p>

The new packaging is made of cardboard, contains at least 70 percent recycled fibres, is FSC-certified and completely recyclable. It contains a maximum of 5 per cent plastic to protect the pods<\/strong>. The packaging can simply be disposed of in the waste paper. With Ariel and Lenor, this saves up to 900 tonnes of plastic per year in Germany, Austria and Switzerland<\/strong> compared to the previous plastic packaging of Ariel and Lenor Pods (based on actual sales volume from July 2020 to June 2021).<\/p>

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Packaging with inclusive design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Ecoclic Box is designed to be inclusive. It was developed over a period of four years. developed for people with different needs<\/strong>, also for those with limited grip strength or impaired vision. More than 2,500 consumers from all over Europe have intensively tested the handling of the new packaging in numerous tests.<\/p>

The packaging is designed in such a way that it Easy to open for adults<\/strong> The lock is easy to open - even if they have limited motor skills, for example - and at the same time remains closed for children's hands. In addition, the closure makes a clearly perceptible CLICK sound as soon as the box is securely closed<\/strong>.<\/p>

The new packaging has tactile markers on the upper side<\/strong> - a tactile marker - in the shape of a washing machine. This aid was developed so that people with impaired vision can quickly and easily recognise that they are holding a detergent in their hands.<\/p>

After all, the NaviLens technology on the packaging for the most important product information<\/strong> accessible to people with impaired vision. Installed as an app on the smartphone, NaviLens scans a code on the packaging and provides important information about packaging and ingredients via audio file or as text in large print<\/strong> to the user. The NaviLens code can also be scanned from a great distance - the system can cover around twelve times the distance compared to scanning QR or barcodes.<\/p>

Source:\u00a0<\/em>Procter & Gamble<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on fibre-based packaging <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSaica Group acquires packaging manufacturer Thimm\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Saica Group is acquiring the Thimm Group to strengthen its market position in the European packaging sector. Both companies see significant growth opportunities through the integration.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCompact paper cushioning system for confined workspaces\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSealed Air is launching the ProPad Mini, a compact paper cushioning system for efficient and sustainable packaging solutions in confined workspaces.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBrown packaging with white digital print\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tMondi has developed an innovative packaging solution for Riedel Glas that combines brown Kraftliner with white digital printing. This development opens up new possibilities for the packaging industry.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSustainable fibre-moulded trays as an alternative packaging solution\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFaller Packaging and Harvest Packaging offer an environmentally friendly packaging solution for pharmaceutical products with moulded fibre trays. The alternative to plastic packaging is intended to reduce the ecological footprint.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFuture Materials Sweden invests in Dry Moulded Fibre production\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe packaging manufacturer has ordered two Scala machines to start the production of Dry Moulded Fibre snus cans in Sweden. This marks a significant step in reducing plastic packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCircular paper packaging in focus\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tKoehler Paper is showcasing innovative, paper-based packaging solutions at interpack 2026 in D\u00fcsseldorf.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"From July, the all-in-1 pods from Ariel and Lenor will be available in recyclable cardboard packaging that saves plastic and has an inclusive design.","protected":false},"author":1,"featured_media":65158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die All-in-1-Pods von Ariel und Lenor gibt es ab Juli in einer recycelbaren Kartonverpackung, die Kunststoff einspart und ein inklusives Design hat.","rank_math_focus_keyword":"Kartonverpackung,Pods","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[59588,31,32,1487,59068,59448],"class_list":{"0":"post-65154","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-hygieneprodukte","9":"tag-nachhaltigkeit-und-green-packaging","10":"tag-packmittel-und-packstoffe","11":"tag-papier-pappe-karton","12":"tag-procter-gamble","13":"tag-verpackung","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/65154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=65154"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/65154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/65158"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=65154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=65154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=65154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}