{"id":65510,"date":"2022-07-19T16:02:20","date_gmt":"2022-07-19T14:02:20","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=65510"},"modified":"2022-07-19T16:02:20","modified_gmt":"2022-07-19T14:02:20","slug":"pepsico-sustainability-art-competition","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/pepsico-nachhaltigkeit-kunstwettbewerb\/","title":{"rendered":"Where sustainability becomes art"},"content":{"rendered":"
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Since March 2022, PepsiCo, Pepsi Max and the WWF have set themselves the task of making the beverage manufacturer more sustainable and reducing or even completely eliminating plastic packaging. The group now wants to use an art competition to stimulate debate among the wider public.<\/strong><\/p>

Sandrina Karl found out about the competition for the Sustainability competition organised by the SRH Berlin University of Applied Sciences and the Pepsi Max brand<\/strong> discovered. Now her contribution hangs with 99 other works by various creatives in the exhibition rooms of the Hafenstudio in Hamburg's Hafencity. The 24-year-old proudly allows herself to be photographed in front of her design and her very personal perspective on the subject.<\/strong> The excitement about whether her contribution will be honoured at the awards ceremony and vernissage this evening is palpable. After all, Prize money totalling 20,000 euros awaits the winners of the poster competition.<\/strong><\/p>

The creative potential of the one hundred works is impressive. The ideas are multi-layered. The approaches are as varied as the climate crisis itself.<\/strong> Sometimes you see female superheroes that we urgently need, then mountains of plastic waste floating in the water like an iceberg, with only the small tip visible. \u201eJust the Tip!\u201c is even reminiscent of the sinking of the Titanic. Or Sandrina Karl's contribution \u201eTime to think!\u201c with a skull filled with rubbish.<\/p>

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSandrina Karl in front of her contribution \"Time to think\". (Image: Simonve Sever)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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Every single one of the posters is worth seeing.<\/strong> Around 60 visitors to the vernissage attentively study even the smallest details. Who will win the race for first place? No easy task for the jury, which was made up of Torben Nielsen, Managing Director for Germany, Austria and Switzerland at PepsiCo, Gabor Kovacs, Professor of Digital Product Development at SRH and watson's Sustainability Editor\u00a0Josephine Andreoli<\/a> is composed of. But the jury team finally managed to honour the three most successful implementations.<\/strong> The task was to create a humorous, provocative, challenging or analytical poster that addresses the climate crisis and sustainable packaging. The winners have now been announced. Third place went to Alexander Rozmann with his Titanic-like iceberg made of single-use plastic.<\/strong> Konstantin Weid, who realised his message graphically, was delighted with second place for \u201ePaper that!.<\/strong> You have to look closely, because only the \u00bbthat\u00ab consists of a disposable cup, packaging remnants and plastic film, the rest is of course made of paper.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Companies must become aware of their role<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Drum roll for Helene Hartenstein and Luka Herzog<\/strong>, who not only convinced the jury but also the audience with their poster idea \u201eMaking the sea\u201c. Their work impressively demonstrates how PepsiCo is committed to recycling and shows an open sea area in the form of a Pepsi bottle in the middle of a sea waste carpet.<\/strong> Making the sea!<\/p>