{"id":65510,"date":"2022-07-19T16:02:20","date_gmt":"2022-07-19T14:02:20","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=65510"},"modified":"2022-07-19T16:02:20","modified_gmt":"2022-07-19T14:02:20","slug":"pepsico-sustainability-art-competition","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/pepsico-nachhaltigkeit-kunstwettbewerb\/","title":{"rendered":"Where sustainability becomes art"},"content":{"rendered":"
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Since March 2022, PepsiCo, Pepsi Max and the WWF have set themselves the task of making the beverage manufacturer more sustainable and reducing or even completely eliminating plastic packaging. The group now wants to use an art competition to stimulate debate among the wider public.<\/strong><\/p>

Sandrina Karl found out about the competition for the Sustainability competition organised by the SRH Berlin University of Applied Sciences and the Pepsi Max brand<\/strong> discovered. Now her contribution hangs with 99 other works by various creatives in the exhibition rooms of the Hafenstudio in Hamburg's Hafencity. The 24-year-old proudly allows herself to be photographed in front of her design and her very personal perspective on the subject.<\/strong> The excitement about whether her contribution will be honoured at the awards ceremony and vernissage this evening is palpable. After all, Prize money totalling 20,000 euros awaits the winners of the poster competition.<\/strong><\/p>

The creative potential of the one hundred works is impressive. The ideas are multi-layered. The approaches are as varied as the climate crisis itself.<\/strong> Sometimes you see female superheroes that we urgently need, then mountains of plastic waste floating in the water like an iceberg, with only the small tip visible. \u201eJust the Tip!\u201c is even reminiscent of the sinking of the Titanic. Or Sandrina Karl's contribution \u201eTime to think!\u201c with a skull filled with rubbish.<\/p>

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSandrina Karl in front of her contribution \"Time to think\". (Image: Simonve Sever)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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Every single one of the posters is worth seeing.<\/strong> Around 60 visitors to the vernissage attentively study even the smallest details. Who will win the race for first place? No easy task for the jury, which was made up of Torben Nielsen, Managing Director for Germany, Austria and Switzerland at PepsiCo, Gabor Kovacs, Professor of Digital Product Development at SRH and watson's Sustainability Editor\u00a0Josephine Andreoli<\/a> is composed of. But the jury team finally managed to honour the three most successful implementations.<\/strong> The task was to create a humorous, provocative, challenging or analytical poster that addresses the climate crisis and sustainable packaging. The winners have now been announced. Third place went to Alexander Rozmann with his Titanic-like iceberg made of single-use plastic.<\/strong> Konstantin Weid, who realised his message graphically, was delighted with second place for \u201ePaper that!.<\/strong> You have to look closely, because only the \u00bbthat\u00ab consists of a disposable cup, packaging remnants and plastic film, the rest is of course made of paper.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Companies must become aware of their role<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Drum roll for Helene Hartenstein and Luka Herzog<\/strong>, who not only convinced the jury but also the audience with their poster idea \u201eMaking the sea\u201c. Their work impressively demonstrates how PepsiCo is committed to recycling and shows an open sea area in the form of a Pepsi bottle in the middle of a sea waste carpet.<\/strong> Making the sea!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1st place (Image: PepsiCo)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2nd place (Image: PepsiCo)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t3rd place (Image: PepsiCo)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Maximilian von Hoyningen, Head of Corporate Partnerships for WWF Germany, was also at the vernissage and said: \u201eConsumption without waste is not feasible in total, but it must be clear that no more packaging should end up in our oceans or the environment. For plastic, we need strict avoidance concepts and a functioning circular economy. Above all, it is important that companies are aware of and fulfil their role in climate protection and the careful use of resources.<\/strong> We are not closed to those like PepsiCo who seek our advice.\u201c The WWF<\/a> stand in the future PepsiCo<\/a> We are also happy to advise you on strategies to increase the reusable rate and develop further solutions for sustainable packaging materials and recyclable packaging.<\/p>

Additional attention was attracted by Collaboration with high-reach influencers from the fields of sustainability, art and lifestyle<\/strong>. They included Victoria M\u00fcller, presenter, bestselling author, animal rights activist and founder of the fair fashion label \u201eThe New Rose\u201c, as well as Bachelorette finalist Max Adrio. In the run-up to the vernissage, they all called on their fans and followers to take part in the competition and contributed their own creations.<\/strong><\/p>

Sandrina Karl was unable to take any of the top places. Nevertheless, she can be proud to have made it into the 100 exhibition works.<\/strong> And so the winners of the evening are not just the award winners, participants and guests. In the long term, the winner is the environment, which was not the last time it took centre stage that evening.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Further news from the field of sustainability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPulPac achieves 500 patents for Dry Moulded Fibre\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPulPac has been granted over 500 national patents worldwide for its Dry Moulded Fibre technology. This method is increasingly establishing itself as an industrial alternative in fibre processing.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOpen letter warns of collapse of plastic recycling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPlastic recycling in Europe is in an existential crisis, according to the signatories.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFirst\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe PaperX FibreTop Tube from the Neopac Group is the first of its kind to be certified as technically recyclable in the conventional paper stream by the renowned PTS Institute.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFibre-based closures with plastic-like properties\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPulPac is introducing a new generation of fibre-based closures that offer plastic-like properties. This innovation aims to reduce plastics in packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFederal Council wants to adapt packaging law to EU regulation with minimal bureaucracy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Federal Council wants to adapt national packaging legislation to the PPWR with minimal bureaucracy, while the industry warns of additional burdens and quota shifts.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"rPET<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBeverage packaging becomes lightweight\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe beverage industry is under pressure: material reduction, recyclability and regulatory requirements are driving development - and leading to new solutions along the entire value chain.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Since March 2022, PepsiCo, Pepsi Max and the WWF have set themselves the task of making the beverage manufacturer more sustainable and reducing or even completely eliminating plastic packaging. The group now wants to use an art competition to stimulate debate among the wider public.","protected":false},"author":1,"featured_media":65554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"PepsiCo, Pepsi Max und der WWF sto\u00dfen mittels eines Kunstwettbewerbs die Nachhaltigkeitsdebatte in der breiteren \u00d6ffentlichkeit an.","rank_math_focus_keyword":"Pepsi","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[48,58817,58795,59245],"class_list":{"0":"post-65510","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-packaging","8":"tag-getraenke","9":"tag-pepsico","10":"tag-preisverleihung","11":"tag-wwf","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/65510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=65510"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/65510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/65554"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=65510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=65510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=65510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}