{"id":65781,"date":"2022-07-26T15:15:08","date_gmt":"2022-07-26T13:15:08","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=65781"},"modified":"2025-04-22T12:05:27","modified_gmt":"2025-04-22T10:05:27","slug":"shipping-packaging-determines-satisfaction","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/versandverpackungen-entscheiden-ueber-zufriedenheit\/","title":{"rendered":"Dispatch packaging determines satisfaction"},"content":{"rendered":"
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A survey conducted by DS Smith among consumers and online retailers has shown that the size and condition of shipping packaging has an impact on business and customer satisfaction. For 57 per cent of shoppers, for example, packaging that is clearly too large leads to frustration.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Current survey data from DS Smith<\/a> with consumers and online retailers confirm the continued Growing importance of online trading in Germany<\/strong>. On average, the consumers surveyed received one parcel per week, which corresponds well with the figures from the German Parcel and Express Logistics Association, which recorded 4.51 billion courier, express and parcel shipments for 2021. This corresponds to growth of 11.2 per cent compared to the previous year 2020. Deliveries to private consumers increased by 16.6 per cent<\/strong> - a result that was driven by the measures to combat the Covid-19 pandemic.<\/p>


Packaging is not just the first point of contact between a product and the online shopper. When asked what consumers find annoying about packaging when shopping online, excessive size is the most frequently cited problem (57 per cent). For 76 per cent of respondents believe that too much packaging is a fundamental problem<\/strong>. This reflects negatively on the seller. As many as 56 per cent of respondents agreed with the statement that too much packaging made them doubt the brand's commitment to sustainability. 26 per cent stated that they were disappointed with the retailer in this case.<\/p>

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Damage during shipping falls back on retailers and brands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Another risk for online retailers that should not be underestimated is that products arrive damaged, which means that the original function of the packaging is neglected. Around half of the consumers surveyed stated that they are annoyed by packaging that carelessly jeopardises the intact condition of the product it contains. While 47 per cent stated that they would be reluctant to make another purchase from the retailer because of a damaged delivered product<\/strong>, a further 43 per cent stated that they would think negatively about the brand in this case.<\/p>

From the retailers' point of view, the issue of packaging is ambivalent. As many as 40 per cent of those surveyed stated that they had already often used packaging that was not really suitable<\/strong>. The main reason for this is that buying packaging in large quantities is cheaper. For the majority of company representatives, packaging is an important area of investment (51 per cent). When asked whether the business would benefit from an investment in better packaging, almost three quarters said yes<\/strong> of respondents (25 per cent strongly, 49 per cent partly). When asked whether investment in packaging would help efforts in the area of sustainability, as many as 80 per cent of respondents answered in the affirmative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Stefano Rossi, CEO DS Smith Packaging\n(Picture: DS Smith)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201eConsumers want less packaging. With raw materials more expensive than ever and the environmental benefits significant, customised packaging is more important than ever for online shopping. The excess consumption of materials is no coincidence, but is caused by decisions made at the design stage. The role of design in protecting our planet therefore cannot be overlooked. We need to take a circular approach, avoiding waste and using materials for as long as possible. As part of our partnership with the Ellen MacArthur Foundation, we have already trained 700 DS Smith designers in the application of circular design principles, working on more than 2,000 live projects. We hope that circular economy principles will become the norm for all areas of design, making supply chains more efficient.\u201c<\/p>

Stefano Rossi<\/strong>, CEO of DS Smith Packaging<\/p><\/blockquote>

Source:\u00a0<\/em>DS Smith<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More messages about shipping packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTurning waste material into a resource: New mailing bags made from lignin presented\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe packaging company Modepack and its partners have presented a new solution for e-commerce: Shipping bags based on lignin, a biogenic by-product from the paper industry. The development aims to increase the utilisation of renewable raw materials and reduce the use of fossil materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOnline shoppers demand more sustainable packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tA Bitkom study shows that consumers want more environmentally friendly packaging when shopping online and are bundling orders to reduce emissions.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAmazon reduces packaging material with the help of artificial intelligence\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAmazon relies on an AI-based system to optimise its shipping packaging. The aim is not only to save packaging material, but also to improve sustainability in the shipping process. According to the company, over 2 million tonnes of packaging material have been saved worldwide since 2015.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging for e-commerce in Chicago\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAt Pack Expo Chicago, IMA E-Commerce is showcasing innovative packaging solutions for e-fulfilment and logistics with a focus on sustainability and automation.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSustainable trends in e-commerce packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tCompanies in the e-commerce sector are looking for alternative packaging options and are working with different approaches.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCustomised packaging for e-commerce\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tHugo Beck has expanded its machine programme for the e-commerce and logistics sector with the new efficient paper e-com rapid.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"A survey conducted by DS Smith revealed that the size and condition of shipping packaging has an impact on shopper satisfaction.","protected":false},"author":1,"featured_media":65782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Eine Umfrage von DS Smith ergab, dass die Gr\u00f6\u00dfe und der Zustand einer Versandverpackung Auswirkungen auf die Zufriedenheit der K\u00e4ufer hat.","rank_math_focus_keyword":"Versandverpackung,DS Smith","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[113],"tags":[58657,21745,31,32,58907],"class_list":{"0":"post-65781","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-produkte","8":"tag-ds-smith","9":"tag-e-commerce","10":"tag-nachhaltigkeit-und-green-packaging","11":"tag-packmittel-und-packstoffe","12":"tag-versandverpackung","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/65781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=65781"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/65781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/65782"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=65781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=65781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=65781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}