{"id":65840,"date":"2022-07-27T12:41:36","date_gmt":"2022-07-27T10:41:36","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=65840"},"modified":"2023-11-06T13:03:17","modified_gmt":"2023-11-06T12:03:17","slug":"ardagh-au-vodka-design","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/ardagh-au-vodka-design\/","title":{"rendered":"Ardagh designs golden vodka can"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Choosing a highly reflective gold colour for the can body, end and tab, Au Vodka have worked with Ardagh Metal Packaging (AMP) to create an irresistibly charismatic pack with immense visual impact.<\/strong><\/p>

Au is, of course, the symbol for gold in the periodic table. Au Vodka's upscale branding is based on the rare element and its associated qualities of power and perfection, symbolising the exceptional five-times-distilled British vodka at the heart of the company's drinks. The 330ml slim can features simple, minimal text against the abundant gold, with the classic periodic table \u201cAu\u201d square<\/strong>, complete with its atomic number, in sizzling blue.<\/p>

Ethan Cooze, Project Manager, Au Vodka Ltd, says: \u2018We had a great experience working alongside Ardagh to bring our vision to life. We worked closely with their graphics department to create the concept, followed by a site visit to finalise the finer details.<\/strong> After approving the sample, we had an insightful tour behind the scenes to see how the cans are manufactured. I look forward to working with Ardagh further as we make our next moves in the exciting RTD market.\u2019<\/p>

\"\"<\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Eye-catching<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The new can comes on to the market ready for the long, heady party nights of summer. With their fantastic convenience, lightness, ease of recycling and quick chilling properties, canned RTDs are an increasingly popular choice for outdoor consumption<\/strong>, and the alluring Blue Raspberry can will appeal not only to 18-35 year olds who enjoy casual drinking events with friends, but also a wider range of consumers flexing their glamorous side at festivals and parties.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
(Credit: Ardagh)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Dirk Schwung, Sales Director at Ardagh Metal Packaging - Europe, says: \u2018This is an incredibly eye-catching pack, with a brilliantly bold selection from our range of Coloured Shells and Tabs that shows off the product to the maximum. We're really pleased to have helped Au Vodka showcase their new drink so fittingly as they expand into sustainable metal beverage cans<\/strong>.\u2019<\/p>

Source<\/em>: Ardagh<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

More packaging news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"Tina<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tA contract with a handshake is valid\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tManaging director Tina Gerfer of Wilhelm Rasch Spezielmaschinenfabrik has modernised the company and successfully guided it through difficult times.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tAsynchronous servo solutions for the packaging industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFrom primary packaging to final packaging, electric drives play an important role. With a broad portfolio, Nord Drivesystems supports customers.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tLabel Durability\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tLabels offer many functions which can get lost due to label removal. PTS assesses labels and cardboard for durability and tamper evidence.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tMore design for recycling for cosmetics packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackaging for decorative cosmetics is very special. The Forum Rezyklat calls for the recyclability of packaging to be taken into account when designing it.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tInnovation Barometer 2024\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAccording to a survey conducted by Aktionsforum Glasverpackung 2024 is set to be a highly innovative year for glass packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tFlexible packaging system for natural cosmetics\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSustainability is part of Weleda's identity. IWK is also contributing to this with its new flexible packaging line for many natural cosmetic products.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Choosing a highly reflective gold colour for the can body, end and tab, Au Vodka have worked with Ardagh Metal Packaging (AMP) to create an irresistibly charismatic pack with immense visual impact.","protected":false},"author":1,"featured_media":65841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Choosing a highly reflective gold colour for the can body, end and tab, Au Vodka have worked with Ardagh Metal Packaging (AMP) to create an irresistibly charismatic pack with immense visual impact. ","rank_math_focus_keyword":"Ardagh","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[58867,59512],"class_list":{"0":"post-65840","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-allgemein","8":"tag-ardagh","9":"tag-english","10":"cs-entry","11":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/65840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=65840"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/65840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/65841"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=65840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=65840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=65840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}