{"id":66499,"date":"2022-08-11T10:08:42","date_gmt":"2022-08-11T08:08:42","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=66499"},"modified":"2022-08-11T10:08:42","modified_gmt":"2022-08-11T08:08:42","slug":"wine-labels-based-on-old-blue-print-templates","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/weinetiketten-nach-alten-blaudruck-vorlagen\/","title":{"rendered":"Sustainable wine labels based on old blueprint templates"},"content":{"rendered":"
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Marzek Etiketten+Packaging produced wine labels on sustainable paper for the David Kerschbaum winery, which were designed by Original Indigo Blaudruckerei Ko\u00f3.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A total of Six different label variations based on the old blueprint templates<\/strong> for the red wine variety Blaufr\u00e4nkisch. Three traditional wineries have combined their expertise for the project. The wine - the Blaufr\u00e4nkisch, 2019, from the D\u00fcrrau vineyard - comes from the renowned red wine estate David Kerschbaum in central Burgenland.<\/p>

The templates for the wine labels come from the Original Indigo Blaudruckerei Ko\u00f3<\/a>, one of the last in Europe to print fabrics using this ancient technique and dye them with indigo.<\/strong> They were designed by hand by Joseph and Miriam Ko\u00f3 especially for this project.<\/p>

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Marzek Etiketten+Packaging was commissioned to produce the unusual wine labels. The labelling and packaging expert from Traiskirchen provided the right sustainable paper available<\/strong> and took care of the implementation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\"Marzek\t\t\t\t\t\t\t\t\t\t\t
(Image: Marzek)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201eWe were immediately impressed by David Kerschbaum's idea of bringing together expertise from the region and creating a unique product. We are therefore delighted that we exactly the right paper for this project from our eco-materials<\/strong> We have been able to make this available to the company,\u201c comments Dr Johannes Michael Wareka, CEO and 4th Marzek generation, on his company's involvement in this project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Satisfied with the blueprint wine labels were (from left to right) Joseph Ko\u00f3, Original Indigo Blaudruckerei Ko\u00f3, David Kerschbaum, Rotweingut Kerschbaum, Martina Gruber, Designcenter Marzek Etiketten+Packaging, and Marzek CEO Dr Johannes Michael Wareka. (Image: Marzek)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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For David Kerschbaum, the example of wine labels based on blueprint templates demonstrates the power of Natural raw materials and typical regional products combined with know-how and expertise<\/strong> \u201eThe combination of our Blaufr\u00e4nkisch wine with the Original Indigo blue print Ko\u00f3 offers a great stage for the traditional craft from our region. With Marzek Etiketten+Packaging, we have a competent partner at our side who has realised our idea in the usual quality.\u201c<\/p>

Source:<\/em> Marzek Labels+Packaging<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marketing and design - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t20 EU countries are behind in implementing green claims\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe directive has immediate implications for the design of packaging for manufacturers and brand owners.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCosmetic Business 2026 showcases packaging trends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackaging for cosmetic products is increasingly using recyclable materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tApplication deadline for \u201eProduct Innovation in Glass 2026\u201c extended\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe application deadline for product innovation in glass has been extended until 30 June 2026. Companies in the food and beverage industry can participate free of charge.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAssociations call for sales deadline for packaging with environmental advertising\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFrom 27 September 2026, new regulations for environmental advertising on products and packaging will apply in Germany.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHershey's Combines Packaging Design with Pok\u00e9mon Collectibles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe campaign shows how packaging is increasingly being used as an interactive marketing surface.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCalbee simplifies packaging design due to supply chain issues\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe company states that the background to this is geopolitical tensions in the Middle East, which are affecting the supply of individual materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Marzek Etiketten+Packaging produced wine labels on sustainable paper for the David Kerschbaum winery, which were designed by Original Indigo Blaudruckerei Ko\u00f3.","protected":false},"author":20,"featured_media":66500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Marzek hat f\u00fcr das Weingut David Kerschbaum Weinetiketten auf nachhaltigem Papier produziert, die von der Original Indigo Blaudruckerei Ko\u00f3 gestaltet wurden. ","rank_math_focus_keyword":"Weinetiketten","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[46,59461,1487,51],"class_list":["post-66499","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-und-design","tag-marketing-und-design","tag-marzek","tag-papier-pappe-karton","tag-verpackungsdruck-und-veredelung","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/66499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=66499"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/66499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/66500"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=66499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=66499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=66499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}