{"id":66624,"date":"2022-08-24T16:45:44","date_gmt":"2022-08-24T14:45:44","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=66624"},"modified":"2022-08-24T15:32:36","modified_gmt":"2022-08-24T13:32:36","slug":"english-2022-07-snapdragon","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/english-2022-07-snapdragon\/","title":{"rendered":"Copied from nature"},"content":{"rendered":"
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The snapdragon has been growing in our gardens as a colourful summer flower since the 15th century. Three young designers from the Stuttgart Media University have taken the opening mechanism of the eye-catching flowers as a model for a smart cardboard packaging. The three recently received two awards for their project, \"SnapDragon\".<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Behind the winning design are Lisa Frey, Annika Wahler and Tabea Kasparian. The three are studying for a Master's degree in Packaging Development Management at Stuttgart Media University<\/a>which focuses on project-oriented, interdisciplinary work in packaging management, packaging development and production as well as packaging printing<\/strong>. Last semester, the students joined forces to take part in the PIDA (Packaging Design Impact Award) competition, which BillerudKorsn\u00e4s<\/a> organises every year in cooperation with universities and colleges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lisa Frey, Tabea Kasparian, Annika Wahler.\n(Image: SnapDragon Team)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"When I heard about this year's theme, 'It's a wild life', I immediately thought of snapdragons, because the flowers have fascinated me since I was a child,\" says Lisa Frey. \"This flower inspired our work, but we didn't expect our opening mechanism to be so well received. \" The idea of transferring the mechanism of the snapdragon flower to a package<\/strong> also convinced the PIDA jury. If you press the snapdragon's petals together, the flower snaps open like a little mouth. SnapDragon works in the same way:<\/p>

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\"If you hold the packaging with one hand and press two points on the side, the closure elements pop open like the flower of a snapdragon and create a surprise effect when you open it. At the same time, it is also a first-opening protection, because a perforation only tears open when pressure is applied.\"<\/p>

Tabea Kasparian<\/strong><\/p><\/blockquote>

This not only won the PIDA<\/a> Gold Award, but also the User-Friendliness Award for the special opening function and handling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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If you press on two dots on the side, the lid pops open like the snapdragon's flower. (Image: BillerudKorsn\u00e4s)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\"The first briefing by PIDA took place last semester. We wanted to take part in the competition, but we didn't have much time for the project because we had a busy semester ahead of us. In the end, we had to invest a lot more time than we had planned, and in the meantime, we were in despair because it didn't work the way it was supposed to. We tried out a lot to optimise the opening mechanism and made many samples until we were finally satisfied with the result.\"<\/p>

Lisa Frey<\/strong><\/p><\/blockquote>

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BillerudKorsn\u00e4s provided the cardboard material for all participants in the competition. The three designers chose the material, CrownBoard Craft - an unbleached kraft cardboard<\/strong> - because the packaging should look sustainable and natural. In addition, the cardboard packaging for a fictitious cosmetic product does not use any plastic, is 100 per cent recyclable and its shape enables efficient transport<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Annika Wahler<\/strong>who studied product design in the bachelor's programme, is responsible for the design.<\/p>

\"But then we developed the design together and considered whether it appeals to the customer and fits our fictitious product. From the outside, the packaging should look simple and serious so that it appeals to everyone. When opened, however, the user should then be surprised with a colourful flower meadow inside. \"<\/p><\/blockquote>

BillerudKorsn\u00e4s, the company behind PIDA, organises the competition in cooperation with leading universities and colleges in Germany, Austria, France, Belgium, the UK, China and the USA. The competition offers students the opportunity to work on a packaging project under the same conditions as you would find in a typical customer order. <\/strong>At the same time, they can demonstrate their talent and impress established professionals looking for ideas and inspiration at PIDA.<\/p>

http:\/\/www.hdm-stuttgart.de\/pdm<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More packaging news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Tina<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tA contract with a handshake is valid\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tManaging director Tina Gerfer of Wilhelm Rasch Spezielmaschinenfabrik has modernised the company and successfully guided it through difficult times.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAsynchronous servo solutions for the packaging industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFrom primary packaging to final packaging, electric drives play an important role. With a broad portfolio, Nord Drivesystems supports customers.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLabel Durability\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tLabels offer many functions which can get lost due to label removal. PTS assesses labels and cardboard for durability and tamper evidence.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMore design for recycling for cosmetics packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackaging for decorative cosmetics is very special. The Forum Rezyklat calls for the recyclability of packaging to be taken into account when designing it.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInnovation Barometer 2024\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAccording to a survey conducted by Aktionsforum Glasverpackung 2024 is set to be a highly innovative year for glass packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFlexible packaging system for natural cosmetics\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSustainability is part of Weleda's identity. IWK is also contributing to this with its new flexible packaging line for many natural cosmetic products.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Three young designers from the Stuttgart Media University have taken the opening mechanism of the snapdragon as a model for a packaging.","protected":false},"author":1,"featured_media":67666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Three young designers from the Stuttgart Media University have taken the opening mechanism of the snapdragon as a model for a packaging.","rank_math_focus_keyword":"nature,snapdragon","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[57593,59512],"class_list":{"0":"post-66624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-allgemein","8":"tag-billerudkorsnaes","9":"tag-english","10":"cs-entry","11":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/66624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=66624"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/66624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/67666"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=66624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=66624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=66624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}