{"id":66779,"date":"2022-08-16T11:45:16","date_gmt":"2022-08-16T09:45:16","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=66779"},"modified":"2022-08-16T11:36:35","modified_gmt":"2022-08-16T09:36:35","slug":"falling-demand-for-labelling-materials-in-europe","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/nachfrage-nach-etikettenmaterial-in-europa-sinkt\/","title":{"rendered":"Falling demand for labelling materials in Europe"},"content":{"rendered":"
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The European label industry has reported a decline in label material consumption in the first half of 2022, with consumption falling by 2 per cent compared to the same period in 2021. The reasons for the decline are supply bottlenecks and the volatile years 2020 and 2021.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The decline in consumption after an increase of 7 per cent in 2021<\/strong> (with annual demand reaching a record 8.5 billion square metres) and an increase of 4.3 percent in 2020, when Europe was hit by the Covid-19 pandemic. The decline was fuelled by the Break-in caused by labelling materials on paper rolls<\/strong>This was particularly the case in the second quarter, when consumption fell by 8.3 per cent compared to the same period last year. In the same period, consumption of label materials on film rolls rose by a modest 2.2 per cent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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High demand during the pandemic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Firstly, the figures for 2022 follow on from the two turbulent and volatile years of 2020 and 2021, when the Peak demand for labels strongly influenced by excess demand for essential goods and services<\/strong> after the outbreak of the pandemic in 2020 and by the rapid economic recovery in 2021.<\/p>

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Secondly, since the summer of 2021, global production chains have suffered from supply chain disruptions caused by Covid-related adjustments. This led to a growing gap between the booming demand for Covid and the shrinking availability of energy, raw materials, components, chemicals, production, labour and transport capacities<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In the first half of 2022, the European labelling industry was particularly affected by the long ongoing strike at UPM<\/strong>a leading paper manufacturer in Finland, was affected. This has not only limited the availability of face materials for paper labels, but - more importantly - has also caused a considerable loss of revenue. Part of the raw material supply for paper-based release liners (the siliconised materials that carry the labels) was cut off from the market for more than 100 days<\/strong>.<\/p>