{"id":66969,"date":"2022-08-19T14:07:12","date_gmt":"2022-08-19T12:07:12","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=66969"},"modified":"2022-09-09T10:39:40","modified_gmt":"2022-09-09T08:39:40","slug":"what-can-life-cycle-assessments-do","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/was-koennen-oekobilanzen\/","title":{"rendered":"What can life cycle assessments do?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"66969\" class=\"elementor elementor-66969\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-60d299a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"60d299a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7b94d1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f7b94d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-476958c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"476958c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Life cycle assessments have experienced a real boom with the sustainability debate, as they provide information on how environmentally friendly and sustainable packaging, a manufacturing process or a service is. However, the results often lead to misjudgements, says the bifa Umweltinstitut, which has been focussing on this method for 25 years.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5ec95 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2e5ec95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you follow the news from the packaging industry, you will often come across the term \u201elife cycle assessment\u201c. Paper processors, for example, use it to prove that their paper performs better than plastic, while plastic manufacturers see it as confirmation that their film packaging is the best solution for certain applications. And the consumer? They are confused. <strong>It's not that simple with life cycle assessments either<\/strong>, says Thorsten Pitschke, project manager at the bifa Umweltinstitut. Good professional practice is described in DIN standards 14040 and 14044, but: \u201eLife cycle assessment is not <strong>is not a protected term, and every accountant sets different priorities<\/strong>. Therefore, even results that appear to contradict each other may well be correct.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3785297 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3785297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ecological assessment based on gut feeling is not a good idea<\/strong>, This is because an ecological assessment of products, processes or services along the entire life cycle requires a targeted approach. However, good models for life cycle assessments are highly complex. bifa therefore works with <strong>professional software, extensive databases, our own data sets and a wealth of experience<\/strong>.<\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-1523542720\"><div id=\"packa-3723434334\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e032e73 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e032e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to the Environmental Institute, the actual ecological significance of issues is often overestimated if they are discussed intensively in public for a long period of time. One example: In the public perception, the advantages of reusable products are seemingly obvious. In fact, an ecological <strong>Comparison of single-use and reusable solutions for each individual case<\/strong>. The results are sometimes surprising, as reusable solutions can also perform worse or the differences to disposable packaging may not be that great.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6712f3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a6712f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Life cycle assessors take a similarly differentiated view of recycling. The <strong>Recycling packaging makes an important contribution to reducing the consumption of raw materials<\/strong>. However, when analysed, non-recyclable packaging made of composite film, which uses less material, can certainly perform better ecologically than recyclable packaging, for which much larger quantities of material are used.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f326f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"07f326f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is no such thing as generally good or bad packaging, says project manager Thorsten Pitschke.<\/p><blockquote><p>\u201eWe always look closely at each individual case: how much material is used here, how many reuses are achieved by reusable packaging and much more. As life cycle assessors, we refrain from making sweeping judgements, because statements such as \u201areusable is better than disposable\u2018 or \u201apaper is more environmentally friendly than plastic\u2018 are not correct. Every material has advantages and disadvantages.\u201c<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-051e297 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"051e297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking at the ecological footprint<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9697d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"cc9697d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, only the CO<sub>2<\/sub>-footprint and thus the aspect of climate impact. However, life cycle assessments offer the possibility of a B<strong>The environmental impact of the project must be considered and evaluated<\/strong>. However, the results of such an analysis are usually not black or white, but lie in many shades of grey in between.<strong> Moreover, life cycle assessment results are always only snapshots<\/strong>. Products and processes with a poor life cycle assessment can improve, and the assessment criteria can also change. Energy consumption is an important factor in many analyses. However, this is where a lot happens in companies: if, for example, a switch is made from coal-fired electricity to renewable energies, this also changes the life cycle assessment. \u201eWe therefore run through various scenarios and ask what would change if other energy sources were used or other materials were processed.\u201c<\/p><p><a href=\"http:\/\/www.bifa.de\" target=\"_blank\" rel=\"noopener\">http:\/\/www.bifa.de<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-63e808cf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"63e808cf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c6c7b exad-glass-effect-no exad-sticky-section-no\" data-id=\"3c6c7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53384431 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"53384431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More news from the magazine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff65250 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-posts\" data-id=\"5ff65250\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:38,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113499 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin category-verpackungstechnik tag-audio tag-digitalisierung tag-lebensmittel tag-magazin-01-2026 tag-mettler-toldedo tag-verpackungstechnik cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/mettler-toledo-waagen-sparen-ressourcen\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113500\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/mettler-toledo-waagen-sparen-ressourcen\/\">\n\t\t\t\tIntelligent weighing technology saves resources\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tGreenyard is equipping its high-speed lines with intelligent weighing technology from Mettler-Toledo, thereby significantly reducing the safety margin during product filling.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/mettler-toledo-waagen-sparen-ressourcen\/\" aria-label=\"Read more about Intelligent weighing technology saves resources\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113494 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin category-green-packaging tag-kuenstliche-intelligenz tag-magazin-01-2026 tag-nachhaltigkeit-und-green-packaging tag-one-five tag-packmittel-und-packstoffe tag-papier-pappe-karton cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/mit-ki-schneller-zur-nachhaltigen-verpackung\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113495\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/mit-ki-schneller-zur-nachhaltigen-verpackung\/\">\n\t\t\t\tFaster to sustainable packaging with AI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe Hamburg-based start-up One.Five uses artificial intelligence to find the optimum packaging faster from the wide range of paper types and coating options.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/mit-ki-schneller-zur-nachhaltigen-verpackung\/\" aria-label=\"Read more about Faster to sustainable packaging with AI\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113491 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin category-green-packaging tag-kapag tag-magazin-01-2026 tag-nachhaltigkeit-und-green-packaging tag-packmittel-und-packstoffe tag-papier-pappe-karton cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/kapag-changemaker-papierverpackungen\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113492\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/kapag-changemaker-papierverpackungen\/\">\n\t\t\t\tPaper packaging for special requirements\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe sister companies Kapag (Switzerland) and Oppboga (Sweden) support customers in switching from plastic to renewable raw materials with the renewable Changemaker paper and cardboard grades.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/kapag-changemaker-papierverpackungen\/\" aria-label=\"Read more about Paper packaging for special requirements\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113886 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-audio tag-lebensmittel tag-magazin-01-2026 tag-nachhaltigkeit-und-green-packaging tag-optima tag-packmittel-und-packstoffe tag-papier-pappe-karton cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/faserbasierte-verpackungen-weg-zur-industriellen-skalierung\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113889\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/faserbasierte-verpackungen-weg-zur-industriellen-skalierung\/\">\n\t\t\t\tFibre-based packaging: The path to industrial scaling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tFibre-based packaging is at a technological turning point. How is series production possible?\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/faserbasierte-verpackungen-weg-zur-industriellen-skalierung\/\" aria-label=\"Read more about Fibre-based packaging: The path to industrial scaling\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113779 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-kolumne tag-magazin-01-2026 tag-packmittel-und-packstoffe cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-ironie-im-luxussegment\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-300x163.png\" class=\"attachment-medium size-medium wp-image-113780\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-300x163.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-1024x555.png 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-768x416.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-18x10.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-332x180.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-664x360.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-688x373.png 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-1044x566.png 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-ironie-im-luxussegment\/\">\n\t\t\t\tPackaging users | Irony in the luxury segment\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tIn his new column, Harald Braun, our packaging user, shows why luxury products sometimes deliberately forgo glamorous packaging. The deliberate break in image - from grey cardboard to sober typography - can even be a sign of strength in the premium segment.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-ironie-im-luxussegment\/\" aria-label=\"Read more about Packaging users | Irony in the luxury segment\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113801 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-audio tag-eu-verpackungsverordnung tag-kuenstliche-intelligenz tag-magazin-01-2026 tag-packmittel-und-packstoffe tag-software-und-steuern cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/mehr-als-ein-prompt\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113804\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/mehr-als-ein-prompt\/\">\n\t\t\t\tMore than a prompt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe start-up Pyx is managed by the founding team Stavros Kyriakidis and Otto Hefner.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/mehr-als-ein-prompt\/\" aria-label=\"Read more about More than a prompt\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Life cycle assessments have experienced a real boom. However, the results also lead to misjudgements, says the bifa Umweltinstitut.","protected":false},"author":1,"featured_media":66982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"\u00d6kobilanzen haben einen regelrechten Boom erlebt. Doch die Ergebnisse f\u00fchren auch zu Fehleinsch\u00e4tzungen, meint das bifa Umweltinstitut.","rank_math_focus_keyword":"\u00d6kobilanz,bifa","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[28],"tags":[59809,59753,59698,31,32],"class_list":{"0":"post-66969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-dem-magazin","8":"tag-bifa-umweltinstitut","9":"tag-magazin-06-2022","10":"tag-mehrweg","11":"tag-nachhaltigkeit-und-green-packaging","12":"tag-packmittel-und-packstoffe","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/66969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=66969"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/66969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/66982"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=66969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=66969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=66969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}