{"id":67806,"date":"2022-09-21T10:37:05","date_gmt":"2022-09-21T08:37:05","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=67806"},"modified":"2022-08-25T16:44:22","modified_gmt":"2022-08-25T14:44:22","slug":"the-principle-nobody-knows-everything","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/das-prinzip-keiner-weiss-alles\/","title":{"rendered":"The principle: nobody knows everything"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"67806\" class=\"elementor elementor-67806\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-398fa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"398fa27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9599263 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9599263\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-572fe66 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"572fe66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How transparent do you become when shopping for goods if you scan product codes? How secure is all this nonsense? Do you scan a product and then return to a landing page? At first glance, consumers find it difficult to distinguish between genuine digitisation and fake digitisation. But what can you do about it? Dr Marietta Ulrich-Horn provides information on these developments.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bffc3f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6bffc3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>In the world of packaging, the Internet of Things (IoT) means that every product is serialised with a unique code<\/strong>, This is a megatrend for proof of authenticity and product traceability. This is a megatrend for proof of authenticity and product traceability, but it can easily lead to undesirable developments. Counterfeiting systems, duplicate codes and data protection should be considered strategically. For many years now <strong>Dr Marietta Ulrich-Horn<\/strong>, Managing Director of the <a href=\"https:\/\/packaging-journal.de\/?s=securikett\">Securikett Ulrich &amp; Horn GmbH<\/a> in Austria, with interoperable systems in connection with IoT and provides our trade magazine with insights into various solution approaches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc0040 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"9fc0040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/1-24-1024x555.jpg\" class=\"attachment-large size-large wp-image-67688\" alt=\"Image of a woman\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/1-24-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/1-24-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/1-24-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/1-24.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Dr Marietta Ulrich-Horn Managing Director and owner of Securikett Ulrich &amp; Horn GmbH (Image: Securikett)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b88b4f9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b88b4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/5-4-1024x555.jpg\" class=\"attachment-large size-large wp-image-67684\" alt=\"Image of cardboard packaging and labels\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/5-4-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/5-4-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/5-4-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/5-4.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Each individual tax stamp contains its own QR code. Paper-based tax stamps are used in Europe to seal cigarette packets. (Image: Securikett)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa55b1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"6fa55b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/4-6-1024x555.jpg\" class=\"attachment-large size-large wp-image-67685\" alt=\"Image of a can and a bottle with labels\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/4-6-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/4-6-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/4-6-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/4-6.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Digital contribution to the \u201edigi-Cycle\u201c recycling project: return deposit directly via app - three \u201epartners\u201c share the \u201eaccess rights\u201c. (Image: Securikett) <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc46465 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"bc46465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/3-14-1024x555.jpg\" class=\"attachment-large size-large wp-image-67686\" alt=\"Image of two labels\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/3-14-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/3-14-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/3-14-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2022\/08\/3-14.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Electronic verification by third-party providers: It is important to combine digital identification with physical authentication. Both tax stamps refer to the Otentik app for code verification. (Image: Advanced Track &amp; Trace)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b8a23 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c8b8a23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><a href=\"http:\/\/www.securikett.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.securikett.com<\/a><\/p><div class=\"packa-in-post-alle\" style=\"text-align: center;\" id=\"packa-623815904\"><div id=\"packa-81526469\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-451d1334 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"451d1334\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36c294eb exad-glass-effect-no exad-sticky-section-no\" data-id=\"36c294eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5651d83f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5651d83f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More news from the magazine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3faa974a elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-posts\" data-id=\"3faa974a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:38,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113499 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin category-verpackungstechnik tag-audio tag-digitalisierung tag-lebensmittel tag-magazin-01-2026 tag-mettler-toldedo tag-verpackungstechnik cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/mettler-toledo-waagen-sparen-ressourcen\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113500\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/mettler-toledo.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/mettler-toledo-waagen-sparen-ressourcen\/\">\n\t\t\t\tIntelligent weighing technology saves resources\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tGreenyard is equipping its high-speed lines with intelligent weighing technology from Mettler-Toledo, thereby significantly reducing the safety margin during product filling.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/mettler-toledo-waagen-sparen-ressourcen\/\" aria-label=\"Read more about Intelligent weighing technology saves resources\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113494 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin category-green-packaging tag-kuenstliche-intelligenz tag-magazin-01-2026 tag-nachhaltigkeit-und-green-packaging tag-one-five tag-packmittel-und-packstoffe tag-papier-pappe-karton cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/mit-ki-schneller-zur-nachhaltigen-verpackung\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113495\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/one.five_.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/mit-ki-schneller-zur-nachhaltigen-verpackung\/\">\n\t\t\t\tFaster to sustainable packaging with AI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe Hamburg-based start-up One.Five uses artificial intelligence to find the optimum packaging faster from the wide range of paper types and coating options.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/mit-ki-schneller-zur-nachhaltigen-verpackung\/\" aria-label=\"Read more about Faster to sustainable packaging with AI\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113491 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin category-green-packaging tag-kapag tag-magazin-01-2026 tag-nachhaltigkeit-und-green-packaging tag-packmittel-und-packstoffe tag-papier-pappe-karton cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/kapag-changemaker-papierverpackungen\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113492\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/02\/kapag-etiketten.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/kapag-changemaker-papierverpackungen\/\">\n\t\t\t\tPaper packaging for special requirements\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe sister companies Kapag (Switzerland) and Oppboga (Sweden) support customers in switching from plastic to renewable raw materials with the renewable Changemaker paper and cardboard grades.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/kapag-changemaker-papierverpackungen\/\" aria-label=\"Read more about Paper packaging for special requirements\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113886 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-audio tag-lebensmittel tag-magazin-01-2026 tag-nachhaltigkeit-und-green-packaging tag-optima tag-packmittel-und-packstoffe tag-papier-pappe-karton cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/faserbasierte-verpackungen-weg-zur-industriellen-skalierung\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113889\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Optima-Header.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/faserbasierte-verpackungen-weg-zur-industriellen-skalierung\/\">\n\t\t\t\tFibre-based packaging: The path to industrial scaling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tFibre-based packaging is at a technological turning point. How is series production possible?\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/faserbasierte-verpackungen-weg-zur-industriellen-skalierung\/\" aria-label=\"Read more about Fibre-based packaging: The path to industrial scaling\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113779 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-kolumne tag-magazin-01-2026 tag-packmittel-und-packstoffe cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-ironie-im-luxussegment\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-300x163.png\" class=\"attachment-medium size-medium wp-image-113780\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-300x163.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-1024x555.png 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-768x416.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-18x10.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-332x180.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-664x360.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-688x373.png 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026-1044x566.png 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Kolumne-Headerbild-Harald-Braun-01-2026.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-ironie-im-luxussegment\/\">\n\t\t\t\tPackaging users | Irony in the luxury segment\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tIn his new column, Harald Braun, our packaging user, shows why luxury products sometimes deliberately forgo glamorous packaging. The deliberate break in image - from grey cardboard to sober typography - can even be a sign of strength in the premium segment.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/verpackungsverwender-ironie-im-luxussegment\/\" aria-label=\"Read more about Packaging users | Irony in the luxury segment\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-113801 post type-post status-publish format-standard has-post-thumbnail category-aus-dem-magazin tag-audio tag-eu-verpackungsverordnung tag-kuenstliche-intelligenz tag-magazin-01-2026 tag-packmittel-und-packstoffe tag-software-und-steuern cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/mehr-als-ein-prompt\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-300x163.jpg\" class=\"attachment-medium size-medium wp-image-113804\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/03\/Pyx-Header.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/mehr-als-ein-prompt\/\">\n\t\t\t\tMore than a prompt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe start-up Pyx is managed by the founding team Stavros Kyriakidis and Otto Hefner.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/mehr-als-ein-prompt\/\" aria-label=\"Read more about More than a prompt\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Consumers find it difficult to distinguish between genuine digitalisation and fake digitalisation. Dr Marietta Ulrich-Horn explains the latest developments at.","protected":false},"author":1,"featured_media":67811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Konsumenten k\u00f6nnen echte Digitalisierungen von falschen schwer unterscheiden. Dr. Marietta Ulrich-Horn erkl\u00e4rt \u00fcber neuste Entwicklungen auf.","rank_math_focus_keyword":"Prinzip,securikett","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[28],"tags":[42,89,59825,66,58815,59369],"class_list":{"0":"post-67806","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aus-dem-magazin","8":"tag-etikettieren-kennzeichnen-codieren","9":"tag-interview","10":"tag-magazin-07-2022","11":"tag-markenschutz-und-faelschungssicherheit","12":"tag-securikett","13":"tag-sicherheit","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/67806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=67806"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/67806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/67811"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=67806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=67806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=67806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}