{"id":67818,"date":"2022-08-26T11:23:32","date_gmt":"2022-08-26T09:23:32","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=67818"},"modified":"2022-08-26T11:24:08","modified_gmt":"2022-08-26T09:24:08","slug":"sustainability-gamescom-mcdonalds","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/nachhaltigkeit-gamescom-mcdonalds\/","title":{"rendered":"McDonald's showcases sustainability at Gamescom"},"content":{"rendered":"
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Making sustainability a fun experience. McDonald's Germany is presenting itself at this year's gamescom with this aim in mind. For the first time, the company is combining its commitment to gaming with sustainability communication<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With the new and sustainable concept \u201egamescom goes green\u201c, gamescom and its partners want to play a pioneering role in climate protection. In addition to supporting the gamescom forest, McDonald's Germany is also taking up this commitment in this year's on-site activation and presenting the brand's most important sustainability measures in a playful way as part of its \u201eBetter M\u201c trust campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cFirst graze, then wrap!\u201d Under this motto, the fast food company served the first premium burger wrapped in grass paper in autumn 2021. (Image: McDonald's Germany)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Focus on recycling and less waste<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At the stand in Hall 8.1, gamescom visitors are invited to experience McDonald's Germany's commitment to sustainability in a playful way.<\/p>

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The highlight of the 180 square metre stand is the so-called \u201eBetter M\u201c cube, which will be transformed into the first official McDonald's Escape Room. As part of the McDonald's crew, the aim is to solve various puzzles in a replica mini-restaurant in order to crack \u201eTHE CUBE\u201c high score in a battle against time.<\/p>

In addition to the Escape Room, McDonald's will take visitors to the stand on a journey into a more sustainable future with the help of mini-games in augmented reality. The company is focussing on the topics of plastic and waste reduction as well as recycling.\u00a0<\/p>

gamescom is taking place in the Cologne exhibition halls until Sunday (28 August).\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More news from Mc Donald's<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"McDonald's<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRFID for McDonald's reusable packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIn France, McDonald's is introducing RFID hardware and software from Checkpoint in take-away restaurants and on returnable packaging.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"HAVI<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHAVI develops nationwide reusable packaging system with McDonald's\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tLogistics and supply chain specialist HAVI and McDonald's Germany have developed a nationwide solution for reusable packaging for around 1,450 German restaurants together with supply partners.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMcDonald's showcases sustainability at Gamescom\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tMaking sustainability a fun experience. McDonald's Germany is presenting itself at this year's gamescom with this aim in mind. For the first time, the company is combining its commitment to gaming with sustainability communication\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tdvi welcomes judgement on packaging tax\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tT\u00fcbingen's unilateral attempt to introduce a packaging tax has failed in court. Today, the German Packaging Institute dvi welcomes the judges' decision. Taxes only create additional burdens. Instead of passing them on, problems should be solved.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Fast<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAdministrative Court overturns T\u00fcbingen packaging tax\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Administrative Court of Baden-W\u00fcrttemberg has declared the T\u00fcbingen packaging tax invalid. The court thus ruled in favour of a tenant of a McDonald's branch in T\u00fcbingen.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMcDonald's wraps its first burgers in grass paper\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tTo round off the year, we once again present our most clicked articles of 2021. 10th place: Burger in grass paper packaging at McDonald's.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Making sustainability a fun experience. McDonald's Germany is presenting itself at this year's gamescom with this aim in mind. For the first time, the company is combining its commitment to gaming with sustainability communication","protected":false},"author":7,"featured_media":67825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Nachhaltigkeit spielerisch erlebbar machen. Mit diesem Ziel pr\u00e4sentiert sich McDonald\u00b4s Deutschland auf der diesj\u00e4hrigen gamescom. ","rank_math_focus_keyword":"gamescom","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[38,58765,31],"class_list":{"0":"post-67818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-packaging","8":"tag-lebensmittel","9":"tag-mcdonalds","10":"tag-nachhaltigkeit-und-green-packaging","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/67818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=67818"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/67818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/67825"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=67818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=67818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=67818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}