{"id":67926,"date":"2022-08-30T11:02:36","date_gmt":"2022-08-30T09:02:36","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=67926"},"modified":"2022-08-30T11:04:06","modified_gmt":"2022-08-30T09:04:06","slug":"how-strong-brands-survive-in-the-crisis","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/wie-starke-marken-in-der-krise-bestehen\/","title":{"rendered":"How strong brands survive the crisis"},"content":{"rendered":"

It's a multiple anniversary. The German Packaging Museum in Heidelberg has been in existence for 25 years. The packaging dialogue will take place there for the 25th time in October. This year's motto: \u201eSurviving the crisis with strong brands\u201c.<\/strong><\/p>\n

Two years of pandemic and now Putin's war in the centre of Europe. With consequences for the rest of the world: supply chains have been disrupted, raw materials and energy have become exorbitantly more expensive and consumers are unsettled.<\/p>\n

The German Packaging Dialogue will therefore explore how brands behave in such difficult times. And whether they can maintain and perhaps even build on their strengths. Several representatives of well-known brands will be on hand to provide information. For example, the head of the R\u00fcgenwalder Mill<\/strong>, Michael H\u00e4hnel. Anchor spice<\/strong>-founder Stefan Lemcke or Christof Queisser from the Rotk\u00e4ppchen-Mummm sparkling wine cellars<\/strong>.<\/p>

\"\"<\/a><\/div><\/div>\n

The 25th German Packaging Dialogue will take place on 27 October 2022 in Heidelberg. Further information can be found here<\/a>.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"The German Packaging Museum in Heidelberg has been in existence for 25 years. The packaging dialogue will take place there for the 25th time in October. This year's motto: \u201eSurviving the crisis with strong brands\u201c","protected":false},"author":7,"featured_media":67927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"starke marken","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[59326,38,59142,1023,33],"class_list":{"0":"post-67926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-messen-und-veranstaltungen","8":"tag-deutsches-verpackungsmuseum","9":"tag-lebensmittel","10":"tag-news-express","11":"tag-non-food","12":"tag-veranstaltungen","13":"post_format-post-format-standard","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/67926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=67926"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/67926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/67927"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=67926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=67926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=67926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}