{"id":68158,"date":"2022-09-04T10:24:43","date_gmt":"2022-09-04T08:24:43","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=68158"},"modified":"2022-09-04T10:24:43","modified_gmt":"2022-09-04T08:24:43","slug":"persil-makes-art-for-new-sustainable-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/persil-macht-kunst-fuer-neue-nachhaltige-verpackung\/","title":{"rendered":"Persil makes art for new sustainable packaging"},"content":{"rendered":"
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For the launch of the new Persil Power Bars, which are packaged almost plastic-free, Henkel is cooperating with a pair of artists. Together with the Persil brand, the #ZeroWasteArt artists have created a sculpture from detergent bottles.<\/strong><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The background to the collaboration is to show how valuable plastic is as a resource and how a new generation of detergents can contribute to reducing plastic. The artists Christine Kind and Thomas Hugo<\/a> want to draw attention to daily consumer behaviour and are concerned with the question of how disposable products and packaging can be avoided and reduced. Plastic in their art is intended to raise awareness of how to deal with this valuable raw material.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(Photo: Henkel)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Persil Power Bars packaged almost plastic-free<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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According to Henkel, Persil's new detergent shows how a rethink in product development can lead to virtually plastic-free packaging: \u201ePersil Power Bars only require a dosage of around 30 grams per wash load. As a very compact, firmly pressed product, it can be packaged in an enormously resource-saving and paper-based way,\u201c explains Dannielle Borger, Global Head of Packaging Sustainability. \u201eCompared to liquid Persil, it saves 97 per cent plastic and the packaging can simply be recycled in waste paper,\u201c Borger continues.<\/p>

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The new Persil Power Bars (product photos by Henkel)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Making plastic savings visible with art<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The artist couple Kind and Hugo wanted to visualise this plastic saving in the packaging of Persil Power Bars: The result is a work of art consisting exclusively of empty Persil detergent bottles. \u201eWeiter denken\u201c is powerful, peculiar, somehow strange and yet familiar. It is a creature that stands - or in this case sits - as a representative of every human being: \u201eThe figure is larger than life - making it significant and special. Just like the message behind it,\u201c say Christine Kind and Thomas Hugo, explaining their sculpture.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201eThe ensemble, consisting of a figure and seating, gives people the opportunity to join in and be inspired. And to enter into a dialogue - also with yourself,\u201c say the artist couple. \u201eWith \u201aWeiter denken\u2018, we want to create an impulse to reflect on our own consumer behaviour.\u201c The material was deliberately only slightly processed, as the artwork is intended to be recycled again after the exhibition period.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Consumers were able to exchange directly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Under the motto \u201eWe'll swap your empty detergent bottle for the new Persil Power Bars\u201c, consumers were able to hand in their empty detergent bottle after the art presentation on Friday (2 September) at the Medienhafen in D\u00fcsseldorf and receive the new Power Bars to test. .<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(Photo: Henkel)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sustainability at Henkel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The project goes hand in hand with Henkel's sustainable packaging strategy, which the company is driving forward with ambitious targets. By 2025, 100 per cent of packaging is to be recyclable or reusable. In addition, the amount of new plastics from fossil sources in the consumer goods packaging of Handle<\/a> can be reduced by 50 per cent by increasing the proportion of recyclate to over 30 per cent and reducing the volume of plastics overall.<\/p>

Source: Henkel<\/em><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More news <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFuture Packaging Concepts\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tVDMA is showcasing innovative, PPWR-compliant packaging solutions and digital tools at interpack 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDunapack purchase from Stora Enso\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tDunapack is significantly expanding its activities in the German corrugated board packaging market with the planned takeover.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tIntelligent Automation in Focus\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAt interpack 2026, IMA will showcase how Cognitive Manufacturing is revolutionising production processes.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPPWR and DPP: \u201eMore Opportunities Than Risks\u201c\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe implementation of PPWR and DPP puts labelling technologies to the test, as manufacturers must ensure that the new codes are compliant, high-quality, and permanently readable on the product or packaging. REA Elektronik offers the appropriate solutions.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPotsdam introduces packaging tax\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe tax is primarily aimed at end sellers and provides for differentiated tax rates.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tZSVR: European Packaging Regulation shifts responsibility to retailers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFrom August 2026, trading companies will have to take responsibility for the recycling of own-brand and imported packaging. The European Packaging Regulation necessitates swift action.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"For the launch of the new Persil Power Bars, which are packaged almost plastic-free, Henkel is cooperating with a pair of artists. Together with the Persil brand, the #ZeroWasteArt artists have created a sculpture from detergent bottles.","protected":false},"author":7,"featured_media":68164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"Persil","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[57565,31,32,59841],"class_list":{"0":"post-68158","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-packaging","8":"tag-henkel","9":"tag-nachhaltigkeit-und-green-packaging","10":"tag-packmittel-und-packstoffe","11":"tag-persil","12":"cs-entry","13":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/68158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=68158"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/68158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/68164"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=68158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=68158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=68158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}