{"id":68158,"date":"2022-09-04T10:24:43","date_gmt":"2022-09-04T08:24:43","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=68158"},"modified":"2022-09-04T10:24:43","modified_gmt":"2022-09-04T08:24:43","slug":"persil-makes-art-for-new-sustainable-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/persil-macht-kunst-fuer-neue-nachhaltige-verpackung\/","title":{"rendered":"Persil makes art for new sustainable packaging"},"content":{"rendered":"
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For the launch of the new Persil Power Bars, which are packaged almost plastic-free, Henkel is cooperating with a pair of artists. Together with the Persil brand, the #ZeroWasteArt artists have created a sculpture from detergent bottles.<\/strong><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The background to the collaboration is to show how valuable plastic is as a resource and how a new generation of detergents can contribute to reducing plastic. The artists Christine Kind and Thomas Hugo<\/a> want to draw attention to daily consumer behaviour and are concerned with the question of how disposable products and packaging can be avoided and reduced. Plastic in their art is intended to raise awareness of how to deal with this valuable raw material.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(Photo: Henkel)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Persil Power Bars packaged almost plastic-free<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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According to Henkel, Persil's new detergent shows how a rethink in product development can lead to virtually plastic-free packaging: \u201ePersil Power Bars only require a dosage of around 30 grams per wash load. As a very compact, firmly pressed product, it can be packaged in an enormously resource-saving and paper-based way,\u201c explains Dannielle Borger, Global Head of Packaging Sustainability. \u201eCompared to liquid Persil, it saves 97 per cent plastic and the packaging can simply be recycled in waste paper,\u201c Borger continues.<\/p>

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The new Persil Power Bars (product photos by Henkel)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Making plastic savings visible with art<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The artist couple Kind and Hugo wanted to visualise this plastic saving in the packaging of Persil Power Bars: The result is a work of art consisting exclusively of empty Persil detergent bottles. \u201eWeiter denken\u201c is powerful, peculiar, somehow strange and yet familiar. It is a creature that stands - or in this case sits - as a representative of every human being: \u201eThe figure is larger than life - making it significant and special. Just like the message behind it,\u201c say Christine Kind and Thomas Hugo, explaining their sculpture.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201eThe ensemble, consisting of a figure and seating, gives people the opportunity to join in and be inspired. And to enter into a dialogue - also with yourself,\u201c say the artist couple. \u201eWith \u201aWeiter denken\u2018, we want to create an impulse to reflect on our own consumer behaviour.\u201c The material was deliberately only slightly processed, as the artwork is intended to be recycled again after the exhibition period.<\/p>