{"id":68158,"date":"2022-09-04T10:24:43","date_gmt":"2022-09-04T08:24:43","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=68158"},"modified":"2022-09-04T10:24:43","modified_gmt":"2022-09-04T08:24:43","slug":"persil-makes-art-for-new-sustainable-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/persil-macht-kunst-fuer-neue-nachhaltige-verpackung\/","title":{"rendered":"Persil makes art for new sustainable packaging"},"content":{"rendered":"
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For the launch of the new Persil Power Bars, which are packaged almost plastic-free, Henkel is cooperating with a pair of artists. Together with the Persil brand, the #ZeroWasteArt artists have created a sculpture from detergent bottles.<\/strong><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The background to the collaboration is to show how valuable plastic is as a resource and how a new generation of detergents can contribute to reducing plastic. The artists Christine Kind and Thomas Hugo<\/a> want to draw attention to daily consumer behaviour and are concerned with the question of how disposable products and packaging can be avoided and reduced. Plastic in their art is intended to raise awareness of how to deal with this valuable raw material.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(Photo: Henkel)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Persil Power Bars packaged almost plastic-free<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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According to Henkel, Persil's new detergent shows how a rethink in product development can lead to virtually plastic-free packaging: \u201ePersil Power Bars only require a dosage of around 30 grams per wash load. As a very compact, firmly pressed product, it can be packaged in an enormously resource-saving and paper-based way,\u201c explains Dannielle Borger, Global Head of Packaging Sustainability. \u201eCompared to liquid Persil, it saves 97 per cent plastic and the packaging can simply be recycled in waste paper,\u201c Borger continues.<\/p>

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The new Persil Power Bars (product photos by Henkel)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Making plastic savings visible with art<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The artist couple Kind and Hugo wanted to visualise this plastic saving in the packaging of Persil Power Bars: The result is a work of art consisting exclusively of empty Persil detergent bottles. \u201eWeiter denken\u201c is powerful, peculiar, somehow strange and yet familiar. It is a creature that stands - or in this case sits - as a representative of every human being: \u201eThe figure is larger than life - making it significant and special. Just like the message behind it,\u201c say Christine Kind and Thomas Hugo, explaining their sculpture.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201eThe ensemble, consisting of a figure and seating, gives people the opportunity to join in and be inspired. And to enter into a dialogue - also with yourself,\u201c say the artist couple. \u201eWith \u201aWeiter denken\u2018, we want to create an impulse to reflect on our own consumer behaviour.\u201c The material was deliberately only slightly processed, as the artwork is intended to be recycled again after the exhibition period.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Consumers were able to exchange directly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Under the motto \u201eWe'll swap your empty detergent bottle for the new Persil Power Bars\u201c, consumers were able to hand in their empty detergent bottle after the art presentation on Friday (2 September) at the Medienhafen in D\u00fcsseldorf and receive the new Power Bars to test. .<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(Photo: Henkel)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sustainability at Henkel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The project goes hand in hand with Henkel's sustainable packaging strategy, which the company is driving forward with ambitious targets. By 2025, 100 per cent of packaging is to be recyclable or reusable. In addition, the amount of new plastics from fossil sources in the consumer goods packaging of Handle<\/a> can be reduced by 50 per cent by increasing the proportion of recyclate to over 30 per cent and reducing the volume of plastics overall.<\/p>

Source: Henkel<\/em><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More news <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPAKi Logistics: The standard remains, the stress must go\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Euro pallet is an indispensable part of the supply chain, yet increasing demands are putting companies under pressure. Efficient processes and digitalisation are crucial.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tThe packaging industry warns of burdens due to costs and regulation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe Austrian paper processing industry recorded a decline again in 2025.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tElopak appoints H\u00e5kon Volldal as new CEO\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tVolldal joins from Nel ASA and is expected to take up his new role by the start of 2027 at the latest.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCoperion's Recycling Technologies Receives FDA Approval\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe FDA has confirmed that Coperion's recycling technology for the production of rHDPE and rPP meets the requirements for direct food contact.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPepsi is relying on thermochromic football cans\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe special edition uses a thermochromic ink that turns blue at a drink temperature of 8 degrees Celsius.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSlight increase in aerosol production in Germany\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAccording to the Industry Association Aerosols (IGA), a total of 934 million aerosol cans were produced.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"For the launch of the new Persil Power Bars, which are packaged almost plastic-free, Henkel is cooperating with a pair of artists. Together with the Persil brand, the #ZeroWasteArt artists have created a sculpture from detergent bottles.","protected":false},"author":7,"featured_media":68164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"Persil","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[57565,31,32,59841],"class_list":["post-68158","post","type-post","status-publish","format-standard","has-post-thumbnail","category-green-packaging","tag-henkel","tag-nachhaltigkeit-und-green-packaging","tag-packmittel-und-packstoffe","tag-persil","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/68158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=68158"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/68158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/68164"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=68158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=68158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=68158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}