{"id":68533,"date":"2022-09-12T16:22:23","date_gmt":"2022-09-12T14:22:23","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=68533"},"modified":"2022-09-12T16:22:23","modified_gmt":"2022-09-12T14:22:23","slug":"red-dot-award-for-hajok-design","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/red-dot-award-fuer-hajok-design\/","title":{"rendered":"Red Dot Award for HAJOK Design"},"content":{"rendered":"

The brand and packaging design agency HAJOK is delighted to receive a new award! The packaging design for Melitta Manufaktur Bremen's coffee varieties has been honoured with a Red Dot Award for Brands & Communication Design 2022.<\/strong><\/p>\n

Founded in 2020, Melitta Manufaktur Bremen roasts green coffees from small plantations and cooperatives. Traditional craftsmanship, high quality and a passion for exquisite coffees characterise the new Melitta brand. HAJOK Design<\/a> developed a packaging design that communicates the origin and individuality of each variety in a high-quality way and with great attention to detail. A strong overarching bracket for the various lines guarantees a high level of recognisability.<\/p>\n

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(Photo: HAJOK)<\/figcaption><\/figure>\n

With animal illustrations and coordinates of the countries of origin, the country varieties tell their very own stories. The intense, deep colours and the font breaks are very self-confident and unseen. The 500 gram pack presents itself with soft colours and reduced drawings of the coffee plant. \u201eThe highly aesthetic neon accent creates a real wow effect and is a contrast to the otherwise quite restrained and high-quality coffee world. The colour also creates a successful link between the different lines,\u201c says Jannika Plaas, Design Director at HAJOK.<\/p>

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Source: HAJOK<\/p>\n

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