{"id":69256,"date":"2022-09-21T11:45:31","date_gmt":"2022-09-21T09:45:31","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=69256"},"modified":"2022-09-21T11:15:57","modified_gmt":"2022-09-21T09:15:57","slug":"kaufland-packs-smoked-salmon-silphie-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/kaufland-verpackt-raeucherlachs-silphie-verpackung\/","title":{"rendered":"Smoked salmon from Kaufland in Silphie packaging"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"69256\" class=\"elementor elementor-69256\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3af0372 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3af0372\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d14f98c exad-glass-effect-no exad-sticky-section-no\" data-id=\"d14f98c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e243d1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6e243d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>With its own-brand K-Bio smoked salmon, Kaufland is now offering a second fish speciality in silphia packaging. The packaging is developed and produced by OutNature, a PreZero brand of the Schwarz Group. The processing of the silphia fibres requires less water and energy and is resource-efficient.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ff165 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"90ff165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>\u201eThe sustainable design of our product range is very important to us. We are always interested in offering our customers even more sustainable products. The smoked salmon from K-Bio is the second fish speciality from our own brand to be available in environmentally friendly packaging made from Silphie, thus once again combining sustainable packaging design with ecological fish farming.\u201c<\/p><p><strong>Bernd B\u00f6s<\/strong>, Managing Director Purchasing Fish<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c188108 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c188108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new type of Silphie paper is now used to package the smoked salmon. It is resource-efficient and can be used in a variety of ways. In addition, less water and energy is used in the treatment process for the Silphie fibres and the packaging is more environmentally friendly. <strong>The fibres are obtained without the use of chemicals.<\/strong> instead. <a href=\"https:\/\/packaging-journal.de\/?s=outnature\">OutNature<\/a> has succeeded in separating the fibres of the energy plant Silphie using a biothermal process prior to bioenergy production and using them as a new energy source, <strong>raw material produced in Germany<\/strong> to make.<\/p><p>Kaufland is also driving forward the sustainable orientation of its fish range. Wherever possible, the company offers fish from sustainably certified fisheries such as the Aquaculture Stewardship Council (ASC), Marine Stewardship Council (MSC), EU Bio and GlobalGAP in the frozen food, chilled delicatessen and self-service areas of its own brands. These products are labelled accordingly so that customers can make a targeted choice. Kaufland is thus setting an example for more sustainability and higher standards in fish farming and fishing.<\/p><div class=\"packa-in-post-alle packa-entity-placement\" style=\"text-align: center;\" id=\"packa-2308876370\"><div id=\"packa-3483354698\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div><p><em>Source:\u00a0<\/em><a href=\"https:\/\/www.kaufland.de\/\" target=\"_blank\" rel=\"noopener\">Department store\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4c2135a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4c2135a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41732dba exad-glass-effect-no exad-sticky-section-no\" data-id=\"41732dba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f738a8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"28f738a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More news on food packaging <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5990d253 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-posts\" data-id=\"5990d253\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:38,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116596 post type-post status-publish format-standard has-post-thumbnail category-packmittel-und-packstoffe tag-grossbritannien tag-lebensmittel tag-mehrweg tag-nachhaltigkeit-und-green-packaging tag-tesco cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/tesco-setzt-auf-weniger-kunststoff-und-mehr-kreislauf\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-300x163.jpg\" class=\"attachment-medium size-medium wp-image-116597\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Tesco-UK.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/tesco-setzt-auf-weniger-kunststoff-und-mehr-kreislauf\/\">\n\t\t\t\tTesco is focusing on less plastic and more circularity\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tAccording to the report, 99 per cent of Tesco own-brand packaging in the UK is now recyclable.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/tesco-setzt-auf-weniger-kunststoff-und-mehr-kreislauf\/\" aria-label=\"Read more about Tesco bets on less plastic and more circularity\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116577 post type-post status-publish format-standard has-post-thumbnail category-maerkte tag-getraenke tag-getraenkedosen tag-lebensmittel tag-markt tag-packmittel-und-packstoffe tag-usa cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/us-convenience-stores-treiben-nachfrage-nach-foodservice-verpackungen\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-300x163.jpg\" class=\"attachment-medium size-medium wp-image-116580\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/7eleven-USA.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/us-convenience-stores-treiben-nachfrage-nach-foodservice-verpackungen\/\">\n\t\t\t\tUS convenience stores drive demand for foodservice packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tFor packaging providers, the continuing shift towards high-margin in-store products is relevant.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/us-convenience-stores-treiben-nachfrage-nach-foodservice-verpackungen\/\" aria-label=\"US convenience stores drive demand for foodservice packaging\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116424 post type-post status-publish format-standard has-post-thumbnail category-aus-den-unternehmen-news tag-frankreich tag-glas tag-lebensmittel tag-packmittel-und-packstoffe cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/next-pack-uebernimmt-aldiver\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Aldiver-Portfolio-300x163.jpg\" class=\"attachment-medium size-medium wp-image-116427\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Aldiver-Portfolio-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Aldiver-Portfolio-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Aldiver-Portfolio-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Aldiver-Portfolio-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Aldiver-Portfolio-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Aldiver-Portfolio-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Aldiver-Portfolio-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Aldiver-Portfolio-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Aldiver-Portfolio.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/next-pack-uebernimmt-aldiver\/\">\n\t\t\t\tNext Pack is taking over Aldiver\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe French company is thus expanding its expertise in glass food packaging.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/next-pack-uebernimmt-aldiver\/\" aria-label=\"Read more about Next Pack takes over Aldiver\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116406 post type-post status-publish format-standard has-post-thumbnail category-aus-den-unternehmen-news tag-etimex tag-kunststoff-und-verbunde tag-lebensmittel tag-pharma-kosmetik-chemie cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/etimex-investiert-in-dietenheim\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Etimex-Dietenheim-300x163.jpg\" class=\"attachment-medium size-medium wp-image-116409\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Etimex-Dietenheim-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Etimex-Dietenheim-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Etimex-Dietenheim-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Etimex-Dietenheim-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Etimex-Dietenheim-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Etimex-Dietenheim-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Etimex-Dietenheim-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Etimex-Dietenheim-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Etimex-Dietenheim.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/etimex-investiert-in-dietenheim\/\">\n\t\t\t\tEtimex invests in Dietenheim\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tEtimex Primary Packaging is expanding its production capacities in the Alb-Donau district.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/etimex-investiert-in-dietenheim\/\" aria-label=\"Read more about Etimex invests in Dietenheim\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116390 post type-post status-publish format-standard has-post-thumbnail category-marketing-und-design tag-lebensmittel tag-marketing-und-design tag-suesswaren tag-verpackung cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/hersheys-verbindet-verpackungsdesign-mit-pokemon-sammelaktion\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Hershey-Pokemon-300x163.jpg\" class=\"attachment-medium size-medium wp-image-116391\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Hershey-Pokemon-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Hershey-Pokemon-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Hershey-Pokemon-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Hershey-Pokemon-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Hershey-Pokemon-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Hershey-Pokemon-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Hershey-Pokemon-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Hershey-Pokemon-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Hershey-Pokemon.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/hersheys-verbindet-verpackungsdesign-mit-pokemon-sammelaktion\/\">\n\t\t\t\tHershey's Combines Packaging Design with Pok\u00e9mon Collectibles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe campaign shows how packaging is increasingly being used as an interactive marketing surface.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/hersheys-verbindet-verpackungsdesign-mit-pokemon-sammelaktion\/\" aria-label=\"Read more about Hershey&#039;s combines packaging design with Pok\u00e9mon collectible promotion\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-116335 post type-post status-publish format-standard has-post-thumbnail category-marketing-und-design tag-aus-den-unternehmen tag-japan tag-lebensmittel tag-marketing-und-design tag-verpackungsdruck-und-veredelung cs-entry cs-video-wrap\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/packaging-journal.de\/en\/calbee-vereinfacht-verpackungsdesign-wegen-lieferengpaessen\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Calbee-300x163.jpg\" class=\"attachment-medium size-medium wp-image-116336\" alt=\"\" srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Calbee-300x163.jpg 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Calbee-1024x555.jpg 1024w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Calbee-768x416.jpg 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Calbee-18x10.jpg 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Calbee-332x180.jpg 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Calbee-664x360.jpg 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Calbee-688x373.jpg 688w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Calbee-1044x566.jpg 1044w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/05\/Calbee.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/packaging-journal.de\/en\/calbee-vereinfacht-verpackungsdesign-wegen-lieferengpaessen\/\">\n\t\t\t\tCalbee simplifies packaging design due to supply chain issues\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\tThe company states that the background to this is geopolitical tensions in the Middle East, which are affecting the supply of individual materials.\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/packaging-journal.de\/en\/calbee-vereinfacht-verpackungsdesign-wegen-lieferengpaessen\/\" aria-label=\"Read more about Calbee&#039;s simplified packaging design due to supply shortages\" tabindex=\"-1\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Kaufland offers its own-brand K-Bio smoked salmon in a Silphie packaging developed and produced by OutNature.","protected":false},"author":1,"featured_media":69263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Kaufland bietet den R\u00e4ucherlachs der Eigenmarke K-Bio in einer Silphie-Verpackung, entwickelt und hergestellt von OutNature, an.","rank_math_focus_keyword":"Silphie-verpackung,Kaufland","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[38,31,59142,1487,59448],"class_list":{"0":"post-69256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packmittel-und-packstoffe","8":"tag-lebensmittel","9":"tag-nachhaltigkeit-und-green-packaging","10":"tag-news-express","11":"tag-papier-pappe-karton","12":"tag-verpackung","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/69256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=69256"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/69256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/69263"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=69256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=69256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=69256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}