{"id":71316,"date":"2022-10-28T16:33:40","date_gmt":"2022-10-28T14:33:40","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=71316"},"modified":"2022-11-02T11:08:19","modified_gmt":"2022-11-02T10:08:19","slug":"paboco-paper-bottle-consumer-test","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/paboco-papierflasche-im-verbrauchertest\/","title":{"rendered":"Paboco paper bottle in consumer test"},"content":{"rendered":"
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It is ultra-light, extremely stable and very pleasant to the touch - no wonder that brand manufacturers such as Coca-Cola, Absolut and Procter & Gamble showed an early interest in the paper bottle from Paboco. The Carlsberg Brewery Group has also been working on the fibre bottle project for years and recently launched a large-scale practical test. The first feedback from consumers is now available.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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In the non-food sector, consumers will probably be able to reach for paper bottles as early as 2023. \u201eNext year, the Procter & Gamble brand Lenor is expected to be launched in the fibre bottle for the first time, but initially only in north-west Europe,\u201c says Michael Michelsen, Commercial Director at Paboco. In 2015, the Paper Bottle Company (Paboco<\/a>), a Joint venture between BillerudKorsn\u00e4s and Alpla<\/strong>, The company started the project to produce sustainable fibre bottles and has been working on optimising them ever since. The goal: a completely bio-based paper bottle.<\/p>

\u201eThe paper bottle still consists of 85 per cent paper and a thin PE layer, which can be easily removed, sorted and recycled in waste paper processing. However, PE does not work well with carbonated drinks. That's why we use a slightly thicker PET coating here.\u201c<\/p>

Michael Michelsen,<\/strong> Commercial Director at Paboco<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fibre Bottle utilises the potential of PEF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Carlsberg Brewery is now going one step further: the bottles for its consumer test are coated with PEF (polyethylene furanoate), a bio-based polymer that has similar properties to PET<\/strong>. The Fibre Bottle 2.0 is therefore the first beer bottle made from sustainably produced wood fibres and PEF that is already almost completely bio-based and fully recyclable. The coating with the plant-based polymer, which was developed by Carlsberg's partner Avantium, is an important milestone for the Fibre Bottle, according to the company.<\/p>

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The bio-based polymer acts as a highly effective barrier between the beer and the outer fibre shell.<\/strong> It protects the flavour and is said to retain the beer's carbon dioxide better than conventional PET. The biopolymer is also compatible with PET recycling systems and can be broken down in nature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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In eight European markets, selected consumers were able to test Carlsberg beer in paper bottles. (Image: Carlsberg)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Carlsberg recently a large-scale market test with an initial 8,000 fibre bottles<\/strong> was launched. In the eight Western European markets of Germany, Denmark, Sweden, Norway, Finland, the United Kingdom, Poland and France, selected customers were able to scrutinise the new type of beverage packaging. Their experiences with the paper bottle will then be incorporated into the next generation of packaging design.<\/p>