{"id":72985,"date":"2022-12-08T12:53:40","date_gmt":"2022-12-08T11:53:40","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=72985"},"modified":"2022-12-08T12:53:40","modified_gmt":"2022-12-08T11:53:40","slug":"the-cup-collective-takes-off","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/the-cup-collective-geht-an-den-start\/","title":{"rendered":"The Cup Collective launches"},"content":{"rendered":"
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The Cup Collective, a European initiative founded by Stora Enso and Huhtamaki to recycle paper cups, has now welcomed its first partners: McDonald's, SSP - The Food Travel Experts, C2 Centre and the Belgian National Railway Company (SNCB).<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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They are all supporting the initiative to significantly increase the recycling volume of paper cups in Europe. The Cup Collective is the first initiative of its kind in Europe, recycle half a billion paper cups in Europe within the first two years<\/strong>. The first collection bins for paper cups are now in public places in Brussels, including restaurants and transport hubs. The collected cups are recycled in the region, including at the Stora Enso plant in Langerbrugge, Belgium.<\/p>

The partnership in the cup collective is open to a wide range of players within and outside the value chain,<\/strong> including food service providers, retailers, transport services, waste collectors and disposal companies and other players throughout Europe.<\/p>

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\u201eIt's time to make paper cup recycling a simple, everyday activity. We are now able to provide a platform for collecting and capturing the value of paper cups on an industrial scale and are calling on companies to get involved in the Cup Collective programme.\u201c<\/p>

Peter Goodwin<\/strong>, Managing Director and co-founder of co-cre8, the company that developed the Cup Collective<\/a>-programme<\/p><\/blockquote>

Source:<\/em> Huhtamaki<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Recycling - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCircular Economy: ITQ relies on AI and young talent\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAt Interpack 2026, ITQ will present how the circular economy can be implemented through AI and the promotion of young talent. The CirQmind project will be at the centre, demonstrating practical applications.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tWomen in Packaging: Shaping Sustainable Packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAs a packaging developer, Julia Knobloch has been instrumental in the development of sustainable packaging solutions at Werner & Mertz for two years.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAlliance calls for transformation booster for the circular economy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAn industry alliance is urging for political measures to strengthen the circular economy. This is intended to secure jobs and make the industry fit for the future.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tWerner & Mertz: A Circular Economy Brings Independence and Security\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe circular economy is gaining importance as a strategy for energy sovereignty and security. Werner & Mertz demonstrates how companies can achieve economic stability through sustainable practices.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHow well do compostable films really break down in soil?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tA German-Austrian project is investigating how compostable plastic films decompose in soil. The aim is to better understand the environmental compatibility of these materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBale presses: efficient disposal and recycling solutions for the packaging industry\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPaper, cardboard, film: Packaging companies generate large quantities of cutting and production waste every day. How balers compact valuable materials directly at the point of origin, reduce transport costs, and increase recycling rates.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The Cup Collective, a European initiative founded by Stora Enso and Huhtamaki to recycle paper cups, is now starting with its first partners.","protected":false},"author":20,"featured_media":23271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"The Cup Collective, eine von Stora Enso und Huhtamaki gegr\u00fcndete europ\u00e4ische Initiative zum Recycling von Papierbechern, startet jetzt mit ersten Partnern.","rank_math_focus_keyword":"The Cup Collective","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[65,48,59170,32,1487,58747],"class_list":{"0":"post-72985","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-packaging","8":"tag-abfalltechnik-und-recycling","9":"tag-getraenke","10":"tag-huhtamaki","11":"tag-packmittel-und-packstoffe","12":"tag-papier-pappe-karton","13":"tag-stora-enso","14":"cs-entry","15":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/72985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=72985"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/72985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/23271"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=72985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=72985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=72985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}