{"id":73056,"date":"2022-12-19T11:51:22","date_gmt":"2022-12-19T10:51:22","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=73056"},"modified":"2022-12-09T11:56:04","modified_gmt":"2022-12-09T10:56:04","slug":"young-designers-german-packaging-award","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/junge-designer-deutscher-verpackungspreis\/","title":{"rendered":"Learn English through play"},"content":{"rendered":"
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A colourful cardboard packaging for yoghurt pots aims to introduce Ukrainian children to the Latin alphabet and the English language at an early age through play. The packaging with the additional educational benefit was developed by a student at the National University of Food Technologies in Kiev. She was honoured with the German Packaging Award in the Young Talent category.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Olha Stepanova is a first-year student on the Master's programme in Packaging Technology at the National University of Food Technologies (NUF) in Kiev. Her now The award-winning packaging was created as part of the bachelor's thesis<\/strong>. \"My mentor Nataliya Kulyk advised me to choose a topic that was close to me and interested me. I taught English at a primary school in my spare time and thought it would be a great idea to design packaging to help children learn English,\" says the 21-year-old. The result is a Yoghurt pot packaging with added value<\/strong>. The blank made of sturdy cardboard does not require gluing and its shape ensures that there is virtually no waste. The packaging is digitally printed on the outside and inside: on the There is product information on the outside and a letter of the English alphabet and an illustration on the inside<\/strong>. This turns packaging design into visual learning material.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(Image: Olha Stepanova) <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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If you collect the packs, you get a complete set of all the letters of the Latin alphabet. Children can then use them to form words and learn to read in a fun way. \"I tested the layout of my drawings with a group of children<\/strong>who enthusiastically played with the letters and tasted delicious yoghurt. The packaging was very well received by the target group,\" says Olha Stepanova.<\/p>

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University co-operation between Berlin and Kiev<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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(Image: Olha Stepanova) <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On the The young student became aware of the German Packaging Award through the partner university in Berlin<\/strong>. \"Our university has been cooperating with the Department of Packaging Technology at the Berlin University of Applied Sciences since 2019. Professor Stefan Junge from the BHT is very active in supporting his colleagues and students here in Ukraine. He was also the one who encouraged me to take part in the German Packaging Award 2022. When we heard about the win, we were happy and proud. The award is a joint achievement and I would therefore also like to thank my supervisor and mentor Nataliya Kulyk, Professor Stefan Junge and the NUFT for their support in implementing this project. International recognition is very important at such a difficult time<\/strong> for us.\" The company is now open to offers and collaborations: \"Of course, we dream of products in our packaging appearing on shop shelves at some point.\"<\/p><\/div>

The young student became aware of the German Packaging Award through the partner university in Berlin<\/strong>. \"Our university has been cooperating with the Department of Packaging Technology at the Berlin University of Applied Sciences since 2019. Professor Stefan Junge from the BHT very actively supports the colleagues and students here in Ukraine. He was also the one who encouraged me to take part in the German Packaging Award 2022. So, when we heard about the win, we were happy and proud. The award is a joint achievement and therefore, I would also like to thank my supervisor and mentor Nataliya Kulyk, Professor Stefan Junge, and NUFT for their support in implementing this project. International recognition is very important for us at such a difficult time.<\/strong>\" Now they are open to offers and cooperations: \"Of course, we dream of having products in our packaging on store shelves at some point.\"<\/p>