{"id":73314,"date":"2022-12-15T15:43:28","date_gmt":"2022-12-15T14:43:28","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=73314"},"modified":"2022-12-15T15:04:57","modified_gmt":"2022-12-15T14:04:57","slug":"hajok-creates-its-own-gin-for-the-anniversary","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/hajok-kreiert-zum-jubilaeum-einen-eigenen-gin\/","title":{"rendered":"Hajok creates its own gin for the anniversary"},"content":{"rendered":"
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To mark the agency's 25th anniversary, Hajok Design is presenting a project that combines almost all of the Hamburg-based brand agency's expertise: for the creation of #stillthirsty Gin, v<\/strong>From the idea to the naming, design, final artwork, printing and labelling, everything in this project was 100 per cent in the hands of the Hajok team. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hajok has been creating packaging design for a quarter of a century. The agency based in Hamburg-Winterhude creates brands for start-ups, national companies and international corporations<\/strong> and launches and relaunches portfolios with up to 2,000 products. The agency took the anniversary as an opportunity to create a very special gin. From the idea to the naming, design, final artwork, printing and labelling, everything in this project was 100 per cent in the hands of the agency. Hajok<\/a> Teams.<\/p>

Gin #stillthirsty was created in Hamburg's oldest distillery, Elmendorf, with a great deal of passion and craftsmanship. Based on the origins of the managing directors Madeleine Lindner and Klaus P. Hajok Rooibos from South Africa and pine needles from Baden-W\u00fcrttemberg<\/strong> two of the total of 10 botanicals.<\/p>

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\u201eThe name #stillthirsty describes the fact that even after 25 years we are still thirsty for more. We love to think outside the box and are bursting with creative ideas. We work hand in hand for our customers and offer all disciplines under one roof. We have a strong team spirit and take great pleasure in our work - all of which is combined in this special project.\u201c<\/p>

Klaus P. Hajok<\/strong>, Agency founder<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rock \u2018n\u2018 roll on white paper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"Gin\t\t\t\t\t\t\t\t\t\t\t
(Image: Hajok Design)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The content of the gin's label combines the history of the agency with a look to the future. Fittingly, it was designed designed with handcrafted printing and contemporary typography.<\/strong> Madeleine Lindner, who has been shaping the agency with her creative ideas as Managing Director for the past year, is also delighted with the result of this project.<\/p>

\u201eThe neon-coloured neck labels are not only a high-contrast eye-catcher, they also represent the diversity of our personalities and our work. The highly embossed label and the cyan-coloured handwriting of Klaus P. Hajok are unseen, bold and embody one of our favourite mottos: design is rock \u2018n\u2018 roll on white paper.\u201c<\/p>

Madeleine Lindner<\/strong>, Managing Director\u00a0<\/p><\/blockquote>

Founded in 1997 by designer Klaus P. Hajok, the company is one of Germany's leading brand and design agencies and today employs 50 experts in the disciplines of brand strategy and consulting, naming, packaging design, final artwork and production support<\/strong>. Its customers include Adelholzener, Colgate-Palmolive, Melitta, Essity, Rewe, Schwartau, Stollwerck and Unilever.<\/p>

Source:<\/em> Hajok<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marketing and design - More news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBeyond Meat packaging becomes more sustainable\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tBeyond Meat is gradually introducing a new packaging design with improved recyclability in German food retail from January 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTop Ten 2025: Blister packaging 2.0 - How viral AI hype is polishing the image of packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tAs 2025 draws to a close, we take a look back at the topics that have particularly moved the packaging industry. From innovative packaging solutions to trends in sustainability, we take a look at the top ten contributions from 2025 - today with number 3.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOld Bay returns to the classic tin can\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe move from plastic back to metal stands out against the backdrop of current packaging trends, many of which are focussing on plastic reduction and alternative materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBel starts worldwide changeover to paper packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe market launch has begun in the UK. According to the company, the USA, Canada and Northern Europe will follow in 2026.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging Of The Month - A can that rethinks wine\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tEvery month, we present the Packaging of the Month in co-operation. The Uncommon packs English wine not in bottles, but in elegantly printed cans. The unusual design combines British style with modern convenience charm - and brings a breath of fresh air to the wine shelf.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBeverage carton recycling becomes a fashion statement\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tWith the new It-Bag campaign, the Beverage Carton Recycling Association wants to show that sustainability can also be fashionable.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"To mark the agency's 25th anniversary, Hajok Design is presenting a special project, #stillthirsty Gin, which combines almost all of the Hamburg-based brand agency's expertise.","protected":false},"author":20,"featured_media":73315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Anl\u00e4sslich des 25-j\u00e4hrigen Agenturjubil\u00e4ums pr\u00e4sentiert Hajok Design ein besonderes Projekt, das fast alle Kompetenzen der Hamburger Markenagentur vereint.","rank_math_focus_keyword":"Hajok","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[48,58682,46],"class_list":{"0":"post-73314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-getraenke","9":"tag-hajok-design","10":"tag-marketing-und-design","11":"cs-entry","12":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/73314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=73314"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/73314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/73315"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=73314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=73314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=73314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}