{"id":74306,"date":"2023-01-23T18:09:23","date_gmt":"2023-01-23T17:09:23","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=74306"},"modified":"2023-01-23T18:09:23","modified_gmt":"2023-01-23T17:09:23","slug":"deceptive-packaging-2022-rama","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/mogelpackung-2022-rama\/","title":{"rendered":"Rama becomes cheat pack of the year 2022"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Year after year, the Hamburg Consumer Advice Centre awards the negative \u201eDeceptive Package of the Year\u201c prize to companies that, in the opinion of the institution and the voting consumers, engage in misleading marketing. In this year's vote, the margarine \u201eRama\u201c took first place.<\/strong><\/p>

Consumers have voted \u201eRama\u201c the \u201eCheat pack of the year 2022\u201c. Since last year, the spreadable fat from the manufacturer Upfield has been sold in 400 grammes instead of 500 grammes at the same price in a tin of the same size<\/strong>. This made the product 25 per cent more expensive. The Hamburg Consumer Centre, which conducts the \u201eDeceptive Package of the Year\u201c award every year, is calling on legislators to better protect consumers from such hidden price increases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Well-known brands on the podium<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In addition to \u201eRama four other products<\/strong> as the possible \u201eCheat pack of the year 2022\u201c. The runner-up is the \u201eLeerdammer\u201c sliced cheese, whose contents shrank from 160 to 140 grams, although \u201epermanently 1 disc more\u201c was promised<\/strong>. Third to fifth place went to the water softener \u201eCalgon\u201c, \u201eGoldb\u00e4ren\u201c from Haribo and \u201ePringles\u201c crisps.<\/p>

\"\"<\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
There were five products to choose from for the \"Cheat pack of the year\". (Image: Consumer advice centre Hamburg)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

With a total of 34,293 votes cast, more than twice as many consumers took part in the election compared to the previous year.<\/p>

\u201eUpfield has overstepped the mark and Rama more than deserves to be voted \u201acheat pack of the year\u2018,\u201c says Armin Valet from the consumer advice centre in Hamburg. \u201eWhen the contents shrink but the pack does not, consumers have hardly any chance of<\/strong>, to notice the \u201cless is more\" trickery.\" As spreadable fat is also a frequently purchased foodstuff that is almost always sold in 500 gram tubs, the consumer advice centre believes that this approach is particularly brazen. Never before had the consumer advice centre received so many complaints about a product.<\/strong> Upfield also reduced the filling quantities of its L\u00e4tta, Sanella, Becel and Violife brands last year.<\/p>

\u201eBut it's not just the customers who lose out - the environment also comes off badly. Upfield now needs half a million more plastic cups to fill 1,000 tonnes of Rama<\/strong>\u201e, explains Valet. The company's website states: \u201eWe consider it our duty to be committed to responsible procurement, resource utilisation and production.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Consumer advice centre in Hamburg sues Upfield<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

It is often difficult to determine what constitutes deceptive packaging in the legal sense due to incomplete specifications. \u201eHowever, if there are suddenly 100 grams less spreadable fat in the identical cup without any special labelling, this is clearly misleading.\u201c The Hamburg consumer advice centre has therefore filed a lawsuit against Upfield.<\/strong> Negotiations are being held on the reduced content of Sanella vegetable margarine; here too, the tub now only contains 400 grams instead of 500 grams.<\/p>

Last year, the Hamburg Consumer Advice Centre received significantly more reports of deceptive packaging. Consumers not only reported branded products, but increasingly also private label products from retailers.<\/strong><\/p>

Source<\/em>: Consumer advice centre Hamburg<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

More news on marketing and design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tDanish agency group Spring CC takes over Hajok Design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tHajok Design is starting a new chapter together with Spring CC, strengthening its position in packaging design. The partnership combines creative expertise and international competencies.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\t20 EU countries are behind in implementing green claims\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe directive has immediate implications for the design of packaging for manufacturers and brand owners.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tCosmetic Business 2026 showcases packaging trends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackaging for cosmetic products is increasingly using recyclable materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"Product<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tApplication deadline for \u201eProduct Innovation in Glass 2026\u201c extended\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe application deadline for product innovation in glass has been extended until 30 June 2026. Companies in the food and beverage industry can participate free of charge.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tAssociations call for sales deadline for packaging with environmental advertising\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFrom 27 September 2026, new regulations for environmental advertising on products and packaging will apply in Germany.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tHershey's Combines Packaging Design with Pok\u00e9mon Collectibles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe campaign shows how packaging is increasingly being used as an interactive marketing surface.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Year after year, the Hamburg Consumer Advice Centre awards the negative \u201eDeceptive Package of the Year\u201c prize to companies that, in the opinion of the institution and the voting consumers, engage in misleading marketing. In this year's vote, the margarine \u201eRama\u201c took first place.","protected":false},"author":1,"featured_media":74307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Bei der diesj\u00e4hrigen Abstimmung zur \"Mogelpackung des Jahres\" landete die Margarine \u201eRama\u201c auf dem ersten Platz.","rank_math_focus_keyword":"Mogelpackung,2022","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[],"class_list":["post-74306","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-und-design","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/74306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=74306"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/74306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/74307"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=74306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=74306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=74306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}