{"id":74596,"date":"2023-01-31T15:12:17","date_gmt":"2023-01-31T14:12:17","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=74596"},"modified":"2023-01-31T14:54:16","modified_gmt":"2023-01-31T13:54:16","slug":"reusable-solution-stainless-steel-nestle-circolution","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/mehrwegloesung-edelstahl-nestle-circolution\/","title":{"rendered":"Reusable stainless steel solution"},"content":{"rendered":"
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circolution GmbH is launching reusable stainless steel packaging for foodstuffs such as coffee and cocoa in supermarkets. The first products are currently being tested with the packaging, which was developed in cooperation with companies from the industry. The stainless steel container can be dispensed via the reverse vending machine.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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circolution GmbH has the solution, produces and is now setting up the new reusable cycle<\/strong>. The company\u00a0rents the reusable containers to food manufacturers for a packaging-as-a-service fee<\/strong>, It takes care of cleaning, inspection and transport and provides data for measuring the ecological impact. The solution can make a massive contribution to eliminating the waste problem. Material-agnostic and open to new shapes and sizes, circolution is working on many packaging modules to offer reusable alternatives where it makes sense. No company can manage this massive change alone. So the team has developed a Partner coalition established with technical companies<\/strong>, necessary for the changeover to reusable packaging.<\/p>

\u201eOur system is based on standardisation and is open to all food producers - whether large or small, organic or conventional, brand or private label. This is very important to us, otherwise reusable packaging makes no sense.\u201c<\/p>

Max Bannasch<\/strong>, co-founder and CEO of circolution<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(Image: Nestl\u00e9 Germany) <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201eAnita in Steel\u201c is the name of the first packaging solution that, thanks to gas-tight seal is ideal for food with a long shelf life<\/strong>. Thanks to large-scale labelling, brands can differentiate themselves well while consumers are informed about the new reusable system. For retailers, the Processes similar to conventional returnable bottles<\/strong>. The same applies to customers: they buy a coffee or cocoa product in the new reusable packaging, pay a deposit at the checkout, enjoy the product at home, return the container and lid to the normal reverse vending machine in the participating supermarket and get their deposit back. Only one Aluminium foil must be disposed of in the yellow bag<\/strong> are used. After being returned, the containers are automatically cleaned, checked and delivered for a new life cycle. In order to optimise logistical processes as well as financial and ecological efficiency, the packaging is digitally recorded at each recycling station.<\/p>

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circolution is currently testing \u201eAnita\u201c with three brands in practice - \u201eNesquik\u201c from Nestl\u00e9, \u201eHoppenworth & Ploch\u201c and \u201eBE.AN\u201c. Here, technical issues relating to the reusable cycle are being demonstrated and clarified, as are questions relating to the consumer approach. In the According to the plan, further products in the coffee, cocoa and other categories will be available in \u201eAnita in Steel\u201c in the Rhine-Main region in the third quarter of 2023.<\/strong> be. In this second phase, acceptance among customers will be tested.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lower ecological impact through reusable packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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circolution favours reusable packaging where it makes sense and compares the ecological impact of reusable solutions with the impact of relevant disposable packaging<\/strong>. The company has clear indications that \u201eAnita\u201c can ecologically beat disposable packaging made of both glass and plastic, for example. After around five life cycles, the ecological impact corresponds to that of disposable glass packaging<\/strong>. However, as the stainless steel cup will last another 75 times, 75 disposable glass packs will become superfluous. This means that \u201eAnita in Steel\u201c can save around 36 kilograms of glass. With plastic, this figure is five kilograms.<\/p>