{"id":74665,"date":"2023-02-03T11:55:47","date_gmt":"2023-02-03T10:55:47","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=74665"},"modified":"2023-02-03T11:55:47","modified_gmt":"2023-02-03T10:55:47","slug":"peter-schmidt-group-delta-cafe","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/peter-schmidt-group-delta-cafe\/","title":{"rendered":"Peter Schmidt Group gives coffee a modern look"},"content":{"rendered":"
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The Peter Schmidt Group marketing agency has had a branch in Lisbon since summer 2022. The designers are now presenting the relaunch of the Portuguese coffee brand \u201eDelta Caf\u00e9s\u201c.<\/strong><\/p>

\u201eDelta Caf\u00e9s is a real love brand, known throughout the country, from north to south, in the catering industry and also at home,\u201c says Pedro Vilar, Chief Creative Officer of the Peter Schmidt Group in Lisbon. \u201eShaping the future of this brand is a project that is close to our hearts - and at the same time an enormous vote of confidence in the launch of our site<\/strong>.\"<\/p>

After a successful pitch against international competitors Vilar and his team redefined the brand architecture for Delta Caf\u00e9s and revised the coffee producer's assets<\/strong>. All product lines are gradually being converted to the new look. In addition to \u201eRitual\u201c, \u201eRoast Portugal\u201c, \u201eDecaf\u201c and \u201eOrigins\u201c, the new designs of \u201eCh\u00e1vena\u201c, the historic first variety of the brand founded in 1961, have also been on sale since the end of January.<\/p>

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\u201eThe triangular logo makes Delta Caf\u00e9s unmistakable. We used it to develop a striking design system that works across all ranges and packaging sizes and immediately catches the eye,\u201c says Vilar. The new layout takes up the form and complements it with type, informative details and attractive illustrations.<\/strong> The designers also created the new \u201eRitual\u201c variety, which is aimed at regular coffee drinkers. The name itself not only reflects the strategic positioning of the product in the brand's portfolio, but is also universal and transferable to international markets. <\/strong>\u201eThe Peter Schmidt Group has consistently developed the essence of our brand and its values. Evolutionary and with great respect for our heritage,\u201c says Marco Nanita, Marketing Director at Delta Caf\u00e9s.<\/p>

Source<\/em>: Peter Schmidt Group<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on the topic of marketing and design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t20 EU countries are behind in implementing green claims\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe directive has immediate implications for the design of packaging for manufacturers and brand owners.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCosmetic Business 2026 showcases packaging trends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackaging for cosmetic products is increasingly using recyclable materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tApplication deadline for \u201eProduct Innovation in Glass 2026\u201c extended\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe application deadline for product innovation in glass has been extended until 30 June 2026. Companies in the food and beverage industry can participate free of charge.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAssociations call for sales deadline for packaging with environmental advertising\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFrom 27 September 2026, new regulations for environmental advertising on products and packaging will apply in Germany.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHershey's Combines Packaging Design with Pok\u00e9mon Collectibles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe campaign shows how packaging is increasingly being used as an interactive marketing surface.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCalbee simplifies packaging design due to supply chain issues\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe company states that the background to this is geopolitical tensions in the Middle East, which are affecting the supply of individual materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The Peter Schmidt Group marketing agency has had a branch in Lisbon since summer 2022. The designers are now presenting the relaunch of the Portuguese coffee brand \u201eDelta Caf\u00e9s\u201c.","protected":false},"author":1,"featured_media":74666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die Designer der Peter-Schmidt-Group-Niederlassung den Relaunch der portugiesischen Kaffeemarke \u201eDelta Caf\u00e9s\u201c.","rank_math_focus_keyword":"Peter Schmidt Group","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[59987,58842,38,46,59080],"class_list":["post-74665","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-und-design","tag-delta-cafe","tag-kaffee","tag-lebensmittel","tag-marketing-und-design","tag-peter-schmidt-group","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/74665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=74665"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/74665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/74666"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=74665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=74665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=74665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}