{"id":74822,"date":"2023-02-08T13:05:28","date_gmt":"2023-02-08T12:05:28","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=74822"},"modified":"2023-02-08T12:41:29","modified_gmt":"2023-02-08T11:41:29","slug":"new-reuse-alliance-reusable-packaging-alliance","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/new-reuse-alliance-mehrweg-verpackung-allianz\/","title":{"rendered":"New alliance for recyclable packaging"},"content":{"rendered":"
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A group of 19 organisations have joined forces to form the New European Reuse Alliance. The alliance aims to work in the areas of policy development, raising public awareness and creating networks.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00abIntelligent packaging is reusable\u00bb is the vision of the newly founded New European Reuse Alliance (New ERA), an organisation that non-profit coalition, which is made up of 19 organisations<\/strong>, which represent the heterogeneous value chain of reusable packaging. The aim of the New ERA is to, Making packaging reusable, practical and sustainable for everyone<\/strong>. This would not only mean a change in the way materials are used, but also a fundamental change in the way we work. Change in social and political behaviour<\/strong>.<\/p>

The vision of this new alliance goes hand in hand with the current increasing trends and demands for greater distribution and enforcement of reusable packaging<\/strong>. This is shown, for example, by the entry into force of the EU ban on single-use plastic in July 2021.<\/p>

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\u201eWe want to enable European economies to move away from the throwaway society in key market segments and become truly circular, waste-free and less polluting.\u201c<\/p>

G\u00e9rard Bellet<\/strong>, President of New ERA and CEO of Jean Bouteille<\/p><\/blockquote>

Through joint international efforts, the Group will Raise awareness of the benefits of well-organised reuse systems<\/strong> and show that reuse can work and is already working. Where possible, New ERA will influence key policy debates at EU and national level to create the conditions for realising the potential of reuse.<\/p>

\u201eThe aim of the association is to design legal incentives, infrastructure and financing models to accelerate the transition from single-use to reusable systems.\u201c<\/p>

Jeannette Morath<\/strong>, treasurer of New ERA and CEO of reCIRCLE<\/p><\/blockquote><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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On 30 November 2022, the European Commission presented a proposal for a regulation on packaging and packaging waste. New ERA welcomes this proposal, which promotes reuse and refill and includes targets for some products and markets. The Alliance points out that, based on existing best practice examples in the proposed areas, there is still room for improvement. There is room for more ambitious targets<\/strong>.<\/p>