{"id":74883,"date":"2023-02-09T15:10:42","date_gmt":"2023-02-09T14:10:42","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=74883"},"modified":"2023-02-09T15:10:42","modified_gmt":"2023-02-09T14:10:42","slug":"gs1-germany-dpp-eu-green-deal","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/gs1-germany-dpp-eu-green-deal\/","title":{"rendered":"GS1 positions itself for DPP"},"content":{"rendered":"
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As part of the European Green Deal, the digital product passport is intended to provide consumers with comprehensive information on the production and origin of a product. The GS1 barcode network sees itself as a suitable candidate to implement the plans.<\/strong><\/p>

Europe is to become the first climate-neutral continent by 2050. This is the aim of the \u201eEuropean Green Deal\u201c, which the EU Commission has presented as a roadmap for dealing with the challenges of climate change and environmental protection. One component of the planned regulation on the ecodesign of sustainable products is the introduction of a digital product passport (DPP).<\/strong> This contains all relevant information about a product along the respective supply chain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Principles for digital product passports adopted<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Specifically, the digital product passport will in future document all components of a product as well as its composition and origin, thus ensuring greater transparency. The entire life cycle of physical products is considered, including intermediate stages and materials<\/strong> - starting with the extraction of raw materials through production and utilisation to reuse. The draft regulation makes several references to ISO standards and global open standards with regard to conformity and interoperability for the digital product passport.<\/p>

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Unambiguous product identification is seen as a fundamental element for traceability in the supply chain, not least according to a report by Deloitte on the \u201eImpact of international open standards on the circular economy in Europe\u201c. \u201eAs a neutral organisation, GS1 fulfils precisely these requirements, which is why basic principles for a possible data architecture of the digital product passport have already been jointly defined under the umbrella of GS1 in Europe, among other things<\/strong>\u201e, says Thomas Fell, Lead GS1 Germany.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Impact on global supply chains<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The DPP has a global impact on trade and affects all companies that import products into Europe, manufacture them there or put them into operation.<\/strong> Only a few sectors such as food, animal feed and pharmaceuticals are excluded. The initial focus is on batteries, textiles, consumer electronics and construction products. Here, too, the possibilities of using established GS1 standards for end-to-end communication and data transmission can prove useful with regard to the industries mentioned.<\/p>

Source<\/em>: GS1 Germany<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news from the field of marketing and design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t20 EU countries are behind in implementing green claims\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe directive has immediate implications for the design of packaging for manufacturers and brand owners.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCosmetic Business 2026 showcases packaging trends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackaging for cosmetic products is increasingly using recyclable materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Product<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tApplication deadline for \u201eProduct Innovation in Glass 2026\u201c extended\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe application deadline for product innovation in glass has been extended until 30 June 2026. Companies in the food and beverage industry can participate free of charge.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAssociations call for sales deadline for packaging with environmental advertising\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tFrom 27 September 2026, new regulations for environmental advertising on products and packaging will apply in Germany.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHershey's Combines Packaging Design with Pok\u00e9mon Collectibles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe campaign shows how packaging is increasingly being used as an interactive marketing surface.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCalbee simplifies packaging design due to supply chain issues\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe company states that the background to this is geopolitical tensions in the Middle East, which are affecting the supply of individual materials.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"As part of the European Green Deal, the digital product passport is intended to provide consumers with comprehensive information on the production and origin of a product. The GS1 barcode network sees itself as a suitable candidate to implement the plans.","protected":false},"author":1,"featured_media":74884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Das Barcode-Netzwerk GS1 sieht sich als geeigneten Kandidaten, den EU-Plan des DPP umzusetzen.","rank_math_focus_keyword":"GS1","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[59948,58757,58725,46],"class_list":["post-74883","post","type-post","status-publish","format-standard","has-post-thumbnail","category-green-packaging","tag-eu","tag-gesetze-und-verordnungen","tag-gs1-germany","tag-marketing-und-design","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/74883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=74883"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/74883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/74884"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=74883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=74883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=74883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}