{"id":76012,"date":"2023-03-03T17:49:53","date_gmt":"2023-03-03T16:49:53","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=76012"},"modified":"2023-03-03T17:49:53","modified_gmt":"2023-03-03T16:49:53","slug":"rose-plastic-marketing-music","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/rose-plastic-marketing-musik\/","title":{"rendered":"rose plastic launches musical campaign"},"content":{"rendered":"
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Sustainability in packaging also includes communication to customers. The plastics specialist rose plastic has now planned a special marketing campaign for this purpose.<\/strong><\/p>

The replacement of virgin plastic with recyclates is being rose plastic<\/a> and implemented in packaging solutions for a wide range of industries. \u201eWe are convinced that valuable resources must be kept in circulation<\/strong>, to enable a sustainable packaging industry. We are therefore consistently following this path in close cooperation with our customers,\u201c says Moritz Bauer, Sustainability Manager at rose plastic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From rock to rock 'n' roll<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The company is now presenting its recycled packaging in a new campaign. The focus is on adverts with unconventional texts and motifs relating to music<\/strong>. From rock, metal and pop to rock \u2019n\u2018 roll. The genres are as diverse as the markets that rose plastic supplies with its packaging.<\/p>

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With this campaign, the company wants to take a different approach to the topic of sustainability, precisely because it is so important. Despite the explosive nature of sustainability initiatives, they can also be fun to implement<\/strong>, The campaign was therefore decided on an approach with a pinch of humour. The campaign will run for a total of six months with changing motifs in various print and online media. The adverts will be supplemented by landing pages on the company's homepage.<\/p>

Source<\/em>: rose plastic<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More news on the topic of marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHeinz with innovative 1-litre bottle\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tHeinz launches the new Chef's Bottle, which has been specially developed for the catering trade.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBitburger launches limited edition World Cup collector's cans\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tIn addition to the special edition of the Premium Pilsner, other products will also appear in the themed packaging design.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tArdagh expands portfolio for the US market\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tArdagh Glass Packaging launches two new bottles for the US food market.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPackaging design as the key to brand communication\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackaging design plays a decisive role in brand communication in the cosmetics industry. The STI Group shows how packaging can convey trust and brand values.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMets\u00e4 Board plans Packaging Design Studio in Milan\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tMets\u00e4 Board is opening a new Packaging Design Studio in Milan in summer 2026. The aim is to promote packaging innovations and strengthen cooperation with European partners.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tO-I Glass sees structural growth in non-alcoholic beverages\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tPackaging plays a central role in this context.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Sustainability in packaging also includes communication to customers. The plastics specialist rose plastic has now planned a special marketing campaign for this purpose.","protected":false},"author":1,"featured_media":76013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"","rank_math_focus_keyword":"rose plastic","rank_math_title":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[54,60021,31,59142,59484],"class_list":{"0":"post-76012","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-und-design","8":"tag-kunststoff-und-verbunde","9":"tag-marketing","10":"tag-nachhaltigkeit-und-green-packaging","11":"tag-news-express","12":"tag-rose-plastic","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/76012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=76012"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/76012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/76013"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=76012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=76012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=76012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}