{"id":76485,"date":"2023-04-18T18:40:20","date_gmt":"2023-04-18T16:40:20","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=76485"},"modified":"2023-04-18T14:43:11","modified_gmt":"2023-04-18T12:43:11","slug":"english-03-04-2023-sealed-air","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/english-03-04-2023-sealed-air\/","title":{"rendered":"Physical and digital with Digital Packaging"},"content":{"rendered":"
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The packaging industry has long since taken big steps towards digitalisation. This does not only apply to automation and the entry of the digital into production, but also to the packaging itself. Digital twins ensure traceability and provide data about the product and packaging along the entire value chain. Sealed Air is also dedicated to this topic and provides customers and their consumers with the advantages of digital packaging also when looking at the sustainability of packaging.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In mid-March, customers from the food industry met at Sealed Air<\/a> in Milan to learn more about the new prismiq brand. Packaging journal was also on site and spoke exclusively with Digital Packaging and Design Director, Alessandra Secchi. Following the launch of prismiq in the US in April 2022, the brand was introduced to the European market in Milan<\/strong>. The focus is on digital packaging and the many benefits it brings to businesses.<\/p>

\u201eDigital packaging consists of three elements: the graphic part, the digital printing and the connected packaging. With digital printing, we are able to offer customers services and solutions where packaging expands its role - not only for protection and communication but also on the packaging and preservation of food. This is where we use packaging as a marketing tool. And we are entering this space because we believe that digital transformation is a part of every business.\u201c<\/p>

Alessandra Secchi<\/strong>, Digital Packaging and Design Director of Sealed Air<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alessandra Secchi, Digital Packaging and Design Director, Sealed Air, launched the new brand prismiq in Milan.\n(Image: Sealed Air) <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital packaging and prismiq offer manufacturers, brands and consumers new opportunities to interact with each other and with the packaging<\/strong>. With a QR code integrated into the packaging design, consumers can get additional information about the product and the brand behind it such as the brand's personal values as well as its product's benefits. For example, in the case of foodstuffs such as meat or other animal products, information on animal husbandry or the farmers can be retrieved via the code.<\/p>

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Beyond the physical<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For brands and manufacturers, prismiq offers a way to communicate with customers that goes beyond the physical packaging<\/strong>. The information that is played out can be adapted to the target group depending on the country in which the product is sold. From the scans made by the consumers, the company again receives information about the performance of the product in terms of how well the product and packaging are received<\/strong> and whether or not there are country-specific differences<\/p>

An important and current point that Sealed Air is addressing with the new brand is the desire for personalisation. This is made possible in particular by digital printing. Apart from the individual design of a package, QR codes and watermarks are used to add further information and access to more knowledge to the package<\/strong>. Connectivity and cloud-based technologies open up new communication channels for consumers and brands.<\/p>

Positive feedback is already coming in from the American market about prismiq and the interactions with customers and packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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