{"id":767,"date":"2017-01-23T07:10:00","date_gmt":"2017-01-23T06:10:00","guid":{"rendered":"http:\/\/dev.packaging-journal.de\/design-lieken-urkorn-supergreens\/"},"modified":"2018-07-05T09:09:18","modified_gmt":"2018-07-05T07:09:18","slug":"design-lieken-urkorn-supergreens","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/design-lieken-urkorn-supergreens\/","title":{"rendered":"Fresh design: Lieken Urkorn Supergreens"},"content":{"rendered":"

Lieken Urkorn is breaking new ground with \u201aSupergreens\u2019. The company relied on the Hamburg agency Christoph Petersen Design to develop a suitable packaging design for its bread innovation.<\/p>\n

The latest product in the Fit & Vital range from Lieken Urkorn is characterised by its low carbohydrate content, contains iron and is rich in protein. But the really special thing about it is its Green colour<\/strong> thanks to ingredients such as spinach and stinging nettle \u201aSupergreens\u2019<\/strong> the first product of its kind on the mass market.<\/p>\n

It's the colour that counts<\/h2>\n

And so the design development at Christoph Petersen Design focused on the colours and ingredients. The result: a fresh and bright pink colour and a dark green complement the Colour coding of the Fit & Vital range<\/strong> so that, on the one hand, the new product Superfood theme<\/strong> but at the same time creates a harmonious image within the range. This is complemented by Packaging design<\/strong> through a new interpretation and fresh presentation of the ingredients, which emphasise the natural character of the bread and clearly demonstrate the product benefits.<\/p>

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