{"id":76994,"date":"2023-03-23T14:40:40","date_gmt":"2023-03-23T13:40:40","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=76994"},"modified":"2023-03-23T14:40:40","modified_gmt":"2023-03-23T13:40:40","slug":"physical-digital-packaging-packaging","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/physisch-digital-packaging-verpackung\/","title":{"rendered":"Physical and digital with digital packaging"},"content":{"rendered":"
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The packaging industry has also long since taken major steps towards digitalisation. This applies not only to automation and the introduction of digitalisation into production, but also to the packaging itself. Digital twins ensure traceability and provide data on products and packaging along the entire value chain. Sealed Air is also dedicated to this topic and provides customers and their consumers with the benefits of digital packaging, including with regard to sustainability.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In mid-March, customers from the food industry met at Sealed Air in Milan to find out more about the new prismiq brand<\/strong> packaging journal was also on site and spoke exclusively with Digital Packaging and Design Director Alessandra Secchi. Following the launch of prismiq in the USA in April 2022, the Brand presented to the European market in Milan<\/strong>. The focus is on digital packaging and the numerous advantages it offers companies.<\/p>

\u201eDigital packaging consists of three elements: the graphic part, the digital printing and the connected packaging. With digital printing, we are able to offer customers services and solutions in which packaging expands its role - not just for protection, communication on the packaging and food preservation. Here we use packaging as a marketing tool. And we are entering this area because we believe that digital transformation is part of every business.\u201c<\/p>

Alessandra Secchi, Digital Packaging and Design Director, Sealed Air<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alessandra Secchi, Digital Packaging and Design Director at Sealed Air, presented the new prismiq brand in Milan.\n(Image: Sealed Air) \n<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital packaging and prismiq offer manufacturers, brands and end consumers new opportunities to interact with each other and with the packaging<\/strong>. With a QR code that is integrated into the packaging design, consumers can Receive additional information about the product and the brand behind it<\/strong>. What are the values of the brand, what are the benefits of the product? Particularly in the case of foods such as meat or other animal products, the code can be used to obtain information on animal husbandry or farmers.<\/p>

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Beyond the physical<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For brands and manufacturers, prismiq therefore offers a way of communicating with customers that goes beyond physical packaging. The Information displayed adapted to the target group depending on the country in which the product is sold<\/strong> become. The company receives information about the performance of the product from the consumer scans. How well are the product and packaging received and are there country-specific differences?<\/p>

An important and topical point that Sealed Air is addressing with the new brand is the desire for personalisation. This is made possible in particular by digital printing. Apart from the individual packaging design, QR codes and watermarks provide additional information and access to more knowledge on the packaging.<\/strong> brought. Connectivity and cloud-based technologies are opening up new communication channels for consumers and brands.<\/p>