{"id":77054,"date":"2023-03-24T11:03:22","date_gmt":"2023-03-24T10:03:22","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=77054"},"modified":"2023-03-24T11:03:22","modified_gmt":"2023-03-24T10:03:22","slug":"clarity-consumer-environmental-claims","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/klarheit-verbraucher-umweltaussagen\/","title":{"rendered":"More clarity for environmental claims on products"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The EU Commission has made a proposal for common guidelines against misleading environmental claims on products. The Commission wants to take action against the growing number of eco-labels and create more clarity for consumers regarding the actual sustainability of products.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The proposal will give consumers greater clarity and certainty that something that is sold as environmentally friendly is actually environmentally friendly, and they are better informed<\/strong>. This will also bring benefits for companies, as it will be easier to recognise which companies are making real efforts to improve the environmental compatibility of their products.<\/p>

According to a study conducted by the Commission in 2020 53.3 per cent of audited environmental claims in the EU as vague, misleading or unsubstantiated<\/strong> and 40 per cent were not substantiated. As there are no common regulations on voluntary environmental claims by companies, so-called green claims, this leads to greenwashing and creates an uneven playing field on the EU market, which puts truly sustainable companies at a disadvantage.<\/p>

\"\"<\/a><\/div><\/div>

\u00a0<\/p>

Reliable, comparable and verifiable information<\/h2>

According to the proposal, companies that make voluntary environmental claims about their products or services must, Comply with minimum standards<\/strong>. These relate both to how these statements are to be substantiated and to how they are communicated.<\/p>

The proposal is aimed at explicit advertising statements<\/strong>, such as: \u201eT-shirt made from recycled plastic bottles\u201c, \u201eclimate-neutral shipping\u201c, \u201epackaging made from 30 per cent recycled plastic\u201c or \u201eocean-friendly sun protection\u201c. In addition, action is to be taken against the increasing number of public and private eco-labels. The proposal covers all voluntary advertising claims about the environmental impact, aspects or performance of products, services and traders themselves.<\/p>

However, environmental claims that fall under existing EU regulations, such as the EU Ecolabel or the EU organic logo for organic food, are excluded.<\/p>

Before companies include any of the types of environmental claims in question in their consumer information, they must Information to be independently verified and substantiated by scientific evidence in future<\/strong> are analysed. As part of a scientific analysis, the companies will determine the environmental impacts that are actually relevant to their product, as well as any conflicting objectives.<\/p>

\u00a0<\/p>

Clear and harmonised regulations and labelling<\/h2>

In future, several regulations will ensure that this information is communicated appropriately. For example no longer be permitted to use advertising claims or labels that provide a blanket assessment of the overall environmental impact of the product. <\/strong>unless required by EU regulations. Where products or organisations are compared with others, such comparisons should be based on equivalent information and data.<\/p>

The proposal also provides for a regulation for eco-labels. There are currently at least 230 different labels. In order to control the proliferation of such labels new public labelling schemes will only be permitted if they are developed at EU level.<\/strong> become. New private systems will have to prove that their environmental targets are more ambitious than those of existing systems. They must also be authorised in advance. There are detailed rules on eco-labelling in general: they must also be reliable, transparent, independently audited and regularly reviewed.<\/p>

Following the ordinary legislative procedure, the proposal for a \u201eGreen Claims\u201c Directive must now be approved by the European Parliament and the Council.\u00a0<\/p>

Source:\u00a0<\/em>EU Commission<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

More news on the topic of sustainability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"German<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tGerman Sustainability Award 2026: New Rules and European Orientation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe German Sustainability Award 2026 is introducing new evaluation procedures and size classes. For the first time, there will be a direct link to the future European Sustainability Award.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"During<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tGreenDot expands capacities in LDPE recycling in Europe\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tGreenDot is integrating Anviplas Spain, significantly increasing its LDPE recycling capacity. This strengthens the European recycling infrastructure amid growing demand.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tKeeping recycling fibres in the circular economy for longer\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tThe use of recycled fibres is crucial for a sustainable circular economy. MM Board & Paper emphasises the importance of recycled fibres as a valuable raw material.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tSiemer Packaging expands its offering to include water-based coatings\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tSiemer Verpackung has acquired Mindener Lackwerkstatt to expand its range of environmentally friendly packaging solutions. The integration of water-based coatings improves recyclability.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tEcocool to acquire Kompackt61, focusing on sustainable insulated packaging.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tEcocool is expanding its portfolio to include sustainable jute insulation packaging with the acquisition of Kompackt61. The environmentally friendly material is considered an alternative to Styrofoam.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tHouse of Gaia acquires sustainability startup Codio Impact\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\tWith the acquisition of Codio Impact, House of Gaia Holding aims to improve product compliance in the small and medium-sized enterprise sector. The new ESG software is intended to support companies with upcoming regulatory requirements.\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"The EU Commission has made a proposal for common guidelines against misleading environmental claims on products.","protected":false},"author":1,"featured_media":77062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","rank_math_description":"Die EU Kommission einen Vorschlag f\u00fcr gemeinsame Richtlinien gegen irref\u00fchrende Umweltaussagen auf Produkten gemacht.","rank_math_focus_keyword":"umweltaussagen,eu kommission","rank_math_title":"","_earpaper_enabled":false,"_earpaper_voice_id":"","_earpaper_audio_url":"","_earpaper_audio_id":"","_earpaper_article_id":"","_earpaper_status":"","_earpaper_error":"","_earpaper_duration":0,"_earpaper_generated_at":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[58781],"tags":[65,58757,31,32],"class_list":["post-77054","post","type-post","status-publish","format-standard","has-post-thumbnail","category-green-packaging","tag-abfalltechnik-und-recycling","tag-gesetze-und-verordnungen","tag-nachhaltigkeit-und-green-packaging","tag-packmittel-und-packstoffe","cs-entry","cs-video-wrap"],"acf":[],"vimeo_video":null,"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/77054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=77054"}],"version-history":[{"count":0,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/posts\/77054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/77062"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=77054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/categories?post=77054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/tags?post=77054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}