{"id":77054,"date":"2023-03-24T11:03:22","date_gmt":"2023-03-24T10:03:22","guid":{"rendered":"https:\/\/packaging-journal.de\/?p=77054"},"modified":"2023-03-24T11:03:22","modified_gmt":"2023-03-24T10:03:22","slug":"clarity-consumer-environmental-claims","status":"publish","type":"post","link":"https:\/\/packaging-journal.de\/en\/klarheit-verbraucher-umweltaussagen\/","title":{"rendered":"More clarity for environmental claims on products"},"content":{"rendered":"
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The EU Commission has made a proposal for common guidelines against misleading environmental claims on products. The Commission wants to take action against the growing number of eco-labels and create more clarity for consumers regarding the actual sustainability of products.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The proposal will give consumers greater clarity and certainty that something that is sold as environmentally friendly is actually environmentally friendly, and they are better informed<\/strong>. This will also bring benefits for companies, as it will be easier to recognise which companies are making real efforts to improve the environmental compatibility of their products.<\/p>

According to a study conducted by the Commission in 2020 53.3 per cent of audited environmental claims in the EU as vague, misleading or unsubstantiated<\/strong> and 40 per cent were not substantiated. As there are no common regulations on voluntary environmental claims by companies, so-called green claims, this leads to greenwashing and creates an uneven playing field on the EU market, which puts truly sustainable companies at a disadvantage.<\/p>

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Reliable, comparable and verifiable information<\/h2>

According to the proposal, companies that make voluntary environmental claims about their products or services must, Comply with minimum standards<\/strong>. These relate both to how these statements are to be substantiated and to how they are communicated.<\/p>

The proposal is aimed at explicit advertising statements<\/strong>, such as: \u201eT-shirt made from recycled plastic bottles\u201c, \u201eclimate-neutral shipping\u201c, \u201epackaging made from 30 per cent recycled plastic\u201c or \u201eocean-friendly sun protection\u201c. In addition, action is to be taken against the increasing number of public and private eco-labels. The proposal covers all voluntary advertising claims about the environmental impact, aspects or performance of products, services and traders themselves.<\/p>